The Paul Higgins Show

Paul Higgins
  • 4.8 (25)
  • MARKETING
  • UPDATED FORTNIGHTLY
The Paul Higgins Show

If you are a partner of a SaaS platform and looking to drive results in your own business - you are in the right place. I interview the best in our industry, asking them their success secrets to help you in marketing, sales, ops, and mindset. Whether it be partners from Salesforce, HubSpot, Netsuite, Zoho, Monday, and many more, you get exclusive access in under 30 minutes. My solo shows are packed with actionable advice to boost your efficiency and revenue. Tune in, subscribe, and share with peers to unlock your potential.

  1. 1 DAY AGO

    585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe Apfelbaum

    Why you should listen Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly.Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally.Gain practical tips on how to create engaging content, build relationships, and leverage AI to enhance your networking efforts. Are you struggling to share your valuable insights with potential clients because you feel overwhelmed or unsure of how to present them? You're not alone. In this episode, I chat with Joe Apfelbaum, CEO of Ajax Union, who reveals how to leverage AI tools to simplify your LinkedIn engagement and attract more clients with less effort. Joe shares his innovative platform, EvyAI, which empowers users to automate their LinkedIn interactions, making it easier to connect and engage without the usual stress. Throughout the episode, we dive deep into the mindset barriers that hold many professionals back from maximizing their LinkedIn potential. If you're ready to transform your LinkedIn presence and grow your business, this episode is packed with insights you won’t want to miss! About Joe Apfelbaum Joe  is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. Joe is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to ‘Mojovation’; he has also been featured on hundreds of popular podcasts. Resources and Links ajaxunion.comevyai.comJoe’s LinkedIn profilePrevious episode: 584 - 2025 Best Year YetCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

    37 min

  2. 6 JAN

    584 - 2025 Best Year Yet

    Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet. Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successful professionals, I’ll share insights that are hard to find elsewhere. We’ll explore two critical areas that can propel you to seven-figure success. By focusing on these elements, you can transform your consultancy and achieve the growth you've been striving for. Resources and Links 7 Drivers of Tech Consulting Freedom481 – Scaling a Salesforce Partner Business to 125 People While Living a Great Life with John Burdet486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine GrayPrevious episode: 583 - 2024 Wrap UpCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you

    7 min

  3. 26/12/2024

    583 - 2024 Wrap Up

    As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your feedback means the world to me. In this episode, I’ll be highlighting the top 10 episodes from this past year, discussing what made them special and why you should revisit them to implement their insights into your own practices. Top 10 episodes 518 – Hidden Secrets 518 – Hidden Secrets to Exiting Your Tech Consulting Business with Alex MacKay515 – From Struggles to Soaring: Unveiling a Netsuite Partner’s 266% Growth in 3 Years with Bryan Willman516 – Education as a Competitive Advantage in Tech Consulting with Peter Fuller552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray522 – You Are Your Brand with Peter G. Goral529 – The Future of CRM ​​with Jon Ferrara543 – Why Process Mapping is Key to Salesforce Implementations with Jessie Mead528 – Four Minds of Digital Transformation with Ben Stroup517 – Key Roles for a Pain-free Holiday520 – Developing a Key Operator Role with Jhana Li Resources and Links Email: Paul@paulhigginsmentoring.comPrevious episode: 582 - Happy holidaysCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech Collectivea href="https://paulhigginsmentoring.com/resources/" rel="noopener noreferrer"...

    11 min

  4. 19/12/2024

    582 - Happy holidays

    Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season. As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift our attention to what truly matters: the connections we make with family and friends. Whether you’re celebrating a holiday or enjoying some downtime, I wish you joy and meaningful moments with your loved ones.  Resources and Links Previous episode: 581 - The Uncomfortable Truth About AI and Your Tech Consultancy Check out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you

    4 min

  5. 16/12/2024

    581 - The Uncomfortable Truth About AI and Your Tech Consultancy

    Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders. I discuss how AI is not only changing our workflows but also reshaping the entire value chain for tech consultants and SaaS partners. Industry leaders are suggesting that platforms like HubSpot may eventually replace many agency functions, including strategic roles. However, I want to emphasize that this transformation isn't a death sentence for us; rather, it's a chance to evolve and thrive. Resources and Links Join the Tech CollectiveMoonshot PRInsight PartnersSaaStrTomasz TunguzGreg Head486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin525 - AI - Death of Developers? With Mark GoodPrevious episode: 580 - From Messy CRM to Revenue Engine: Clay Implementation Secrets with Patrick SpychalskiCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterSuggested resourcesFind out more about Paul and how he can help you

    7 min

  6. 09/12/2024

    580 - From Messy CRM to Revenue Engine: Clay Implementation Secrets with Patrick Spychalski

    Why you should listen Learn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients.Hear about a successful campaign, showcasing how effective data management can lead to significant business growth.Discover Patrick's secrets to building a successful YouTube channel that drives engagement and showcases expertise in the tech consulting space. Are you struggling with messy CRM data and finding it hard to attract new clients? In this episode, we tackle this common pain point with insights from Patrick Spychalski, co-founder of The Kiln. Patrick discusses how Clay.com can transform your disorganized data into actionable insights, enabling better lead generation and client acquisition. He shares valuable lessons on optimizing data for both outbound and inbound marketing efforts, along with a compelling case study that illustrates the power of effective data management. Additionally, Patrick provides tips for growing a successful YouTube channel, making this episode a must-listen for anyone in the tech consulting space looking to elevate their marketing strategies. About Patrick Spychalski  Patrick is the co-founder of the Kiln, an agency that uses tools like Clay to automate outbound, inbound, and revops processes for mid-market and enterprise businesses. He has been working with Clay since before they had customers, and has grown The Kiln to a team of 9 Clay experts that help companies get the most out of the tool. Resources and Links Thekiln.comPatrick’s LinkedIn profileYoutube channel: @GrowWithClayClay.com571 - Unlocking Revenue Potential How Clay Revolutionizes Client Data Management for Tech Consultants with Yash TekriwalTubebuddyGamma.appPrevious episode: 579 - Scaling Your Salesforce Practice Through Masterminds with Jon EwoniukCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you

    29 min

  7. 02/12/2024

    579 - Scaling Your Salesforce Practice Through Masterminds with Jon Ewoniuk

    Why you should listen Discover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques.Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice.Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforce partners bridge the gap between technical skills and business acumen. Are you a Salesforce partner feeling overwhelmed by lead generation and seeking guidance from someone who understands your unique challenges? In this episode, I sit down with John Ewoniuk, founder of Peak360 IT and creator of the 360 Salesforce Mastermind. John shares his extensive experience in the Salesforce ecosystem, focusing on actionable strategies for leveraging LinkedIn to generate leads and the importance of effective team management. John emphasizes the value of community and collaboration through his mastermind, aimed at helping Salesforce partners enhance their business skills and overcome common hurdles in client acquisition. Tune in for insights that can transform your approach to sales and marketing in the Salesforce landscape. About Jon Ewoniuk Jon Ewoniuk is the Founder of Peak360 IT, a Salesforce SI Partner, and The 360 Salesforce Mastermind.  With 25 years of experience in enterprise IT, software engineering, and data services, Jon has specialized in helping businesses optimize their Salesforce implementations and integrate complex cloud and on-premises technologies. His expertise extends across multiple industries, including telecom, healthcare, and finance, where he has led global software development teams and delivered strategic technology solutions. Jon’s leadership has guided organizations through Salesforce transformations, addressing challenges such as technical debt and process automation. Previously, he held IT leadership roles at Kaiser Permanente and CenturyLink, where he oversaw large-scale software projects and developed integrated solutions.  Jon founded The 360 Salesforce Mastermind after recognizing that many Salesforce consultants and SI partners possess technical skills but face challenges in building a business—struggling with areas like marketing, lead generation, client acquisition, and scaling. The Mastermind is designed to bridge that gap, providing insights and resources to help these professionals succeed beyond the technical scope.  He holds a B.S. in Computer Science from the University of North Dakota and is passionate about mentoring the next generation of IT leaders. Resources and Links Peak360it.comJon’s LinkedIn profileThe 360 Salesforce MastermindBook a call with JonPrevious episode: 578 - Win More Deals with Live Proposal ReviewsCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newslettera href="https://paulhigginsmentoring.com/tech-collective/"...

    30 min

  8. 28/11/2024

    578 - Win More Deals with Live Proposal Reviews

    Are you tired of sending proposals into a black hole only to hear back that the client chose a different direction?  In this solo episode, I delve into the importance of presenting proposals live instead of sending them via email. I share insights from my experience working with tech consultants and highlight how focusing on business outcomes can lead to successful sales. With practical tips and a proven structure for proposals, this episode is a must-listen for anyone looking to improve their sales process. Resources and Links Better ProposalsPandaDocQwilrGetAcceptPrevious episode: 577 - The Essential Role of Business Analysis in Tech Consulting with Vanessa GrantCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you

    8 min
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4.8
out of 5
25 Ratings

About

If you are a partner of a SaaS platform and looking to drive results in your own business - you are in the right place. I interview the best in our industry, asking them their success secrets to help you in marketing, sales, ops, and mindset. Whether it be partners from Salesforce, HubSpot, Netsuite, Zoho, Monday, and many more, you get exclusive access in under 30 minutes. My solo shows are packed with actionable advice to boost your efficiency and revenue. Tune in, subscribe, and share with peers to unlock your potential.

Information

  • Creator
    Paul Higgins
  • Years Active
    2017 - 2025
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Paul Higgins
  • Show Website
    The Paul Higgins Show

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