The Property Management Podcast with That Property Mum

Kylie Walker
  • 4.9 (49)
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  • UPDATED WEEKLY

The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If you’ve ever wanted to crack the “secret” to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every day…this is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au

  1. 3 DAYS AGO

    How to Prompt ChatGPT to Create Social Media Content That Actually Sounds Like You With Kylie Walker

    AI isn’t here to replace your voice–it’s here to help you amplify it. As someone juggling the day-to-day chaos of property management and running a business, I know how easy it is to let marketing slide to the bottom of your to-do list. That’s why I’m such a big fan of using tools like ChatGPT as a content creation assistant, not a copy-and-paste robot. When you combine the power of AI with your unique experiences and personal brand voice, that’s when the magic happens. In this episode, I’m walking you through exactly how I use ChatGPT to brainstorm ideas, write captions, repurpose podcast episodes, and even whip up email newsletters without losing the Kylie-ness in my content. I also share some of my favourite prompt strategies, tips for avoiding robotic-sounding copy, and how to make sure your message still feels real and relatable. Whether you’re managing a team or building your personal brand, these tools can seriously lighten your load–without sacrificing your personality. So if you’ve been curious (or maybe a little hesitant) about dipping your toe into the AI pool, this one’s for you. I want you to see AI not as a threat to your creativity, but as the support system that gives you more time to be creative. In this episode of the Property Management Podcast, I share practical strategies to help you embrace AI tools confidently and use them to elevate your content and connect more authentically with your audience. "Start with a brand voice, speak to your audience, and add a real story just one of those tweaks makes a huge difference." - Kylie Walker We explore: The role of AI, specifically ChatGPT, in property management marketing.Importance of crafting detailed prompts for AI to generate personalized content.Strategies for maintaining a unique brand voice in AI-generated content.The significance of storytelling and personal experiences in marketing.Building trust and connection with the audience through authentic content.Practical tips for using AI tools in content creation, such as brainstorming and drafting.Examples of how to incorporate brand tone and audience targeting in prompts.The balance between leveraging AI as a supportive tool and retaining personal creativity.Encouragement for property managers, especially women, to embrace technology in their marketing efforts.Resources and community support for further learning about AI in property management. Connect with Done For You Services Done For You Services - https://dfys.com.au/ Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/ Kylie’s Resources Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https:a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer"...

    9 min

  2. 4 DAYS AGO

    Most Downloaded Moment: Are you using data to grow your rent roll?

    As we head into the final quarter of the year, it’s the perfect time to reflect on what really drives growth in property management. And one of the most powerful, yet often overlooked, tools is data. Data isn’t just numbers on a screen, it tells you where to focus your time, which owners or suburbs are ripe for growth, and what matters most to your landlords and investors. The challenge is that many property managers only scratch the surface of the tools they already have. That’s why we’re revisiting one of our most downloaded episodes, and is clearly a topic that so many of you found valuable. It’s all about using data strategically to grow your rent roll and strengthen client relationships. In this episode, I sit down with Kasey McDonald, Queensland State Manager at CoreLogic, who brings 27 years of experience across every corner of real estate. Kasey shares how property managers can  start using RP Data reports  and even their own CRM to uncover new opportunities for growth. If you’re serious about finishing Q4 strong, this episode is your reminder that data should be at the centre of your property management growth strategy. We cover: Why property managers often overlook data and why that’s a missed opportunityHow tenure reports, withdrawn listings, and suburb insights can fuel rent roll growthPractical ways to collaborate with sales teams and leverage CRM dataHow to use investment property reports to build trust and deliver valuable landlord conversationsWhy integrating RP Data with your CRM keeps your information accurate and actionableHow tools like RP Proposals and heat mapping help tailor your pitch to landlords Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool  Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool  That Property Mum Courses: https://www.thatpropertymum.com.au/courses/  The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate  Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call   Kolmeo: https://kolmeo.com/  Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/  HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0  Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media:...

    38 min

  3. 25 SEPT

    It’s Not Christmas Yet – Your 90 Day Growth Plan With Kylie Walker

    Ready to finish the year with intention instead of exhaustion? The last 90 days of the year can often feel like a mad dash to the finish line—but what if you flipped the script and used this time to get ahead, instead of just getting by? I’m introducing a game-changing approach designed specifically for women in property management who are craving structure, motivation, and results in Q4. With a clear month-by-month plan, the “Not Christmas Yet 90 Day Challenge” helps you shift focus: October is all about boosting visibility and owning your social media game, November is for nurturing your leads and filling that sales pipeline, and December is dedicated to community, connection, and wrapping up the year with purpose—not panic. It’s about working smarter, creating momentum, and setting yourself up for a powerful new year without burning out. You’ll get practical tips, real-talk encouragement, and even a free downloadable planner to map it all out. Think of this as your end-of-year reset button—because you don’t need more hustle, just a better plan. In this episode of the Property Management Podcast, I share how to make the most of the year’s final quarter with focus, fun, and strategy. "I know you've seen the decorations, the marketing emails, and probably your kids are already counting down the weeks, but in business, it's time to get in the weeds, not check out." - Kylie Walker We explore: Strategies for women in the property management industry to balance career and family.Importance of staying focused and productive during the last 90 days of the year.Introduction of the "Not Christmas Yet 90 Day Challenge."Monthly focus areas for the final quarter: October, November, and December.October's focus on visibility and social media engagement.November's emphasis on lead generation and filling the sales pipeline.Techniques for reconnecting with past contacts and potential clients.December's focus on community building and relationship development.Importance of client retention and loyalty over sales during the holiday season.Tools and resources to help plan and track goals for the 90-day challenge. Connect with Done For You Services Done For You Services - https://dfys.com.au/ Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/ Kylie’s Resources Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership:a...

    7 min

  4. 22 SEPT

    The Changing Face Of Property Management: Collaboration Over Competition With Corrine Forsyth

    When I first started in property management, things felt very different to how they do today. You didn’t really connect with the agency down the road, and you certainly didn’t sit down with other property managers for a coffee and a chat. Everyone was guarding their rent rolls, and it was more about competing than sharing. The problem is, working that way can feel pretty lonely. Property management is already a tough job, and without a support network it’s easy to burn out or feel like you’re the only one facing certain challenges. Thankfully, we’re starting to see a real shift. More and more property managers are opening up, collaborating, and building communities that make the work lighter, smarter and far more enjoyable. In this episode I chat with Corinne Forsyth, Head of Property Management at Ray White Beenleigh and Redland Bay, who has been right at the centre of this change. Starting out on the front desk at just 16, she’s worked her way through just about every role in the industry. Now she leads a team of 10 and plays an active part in creating spaces for property managers to connect from local “Coffees and Conversations” meetups to a brand new industry book club.   “  You can get further in life by working with people rather than constantly being pitted against each other, because that's a pretty miserable way to have a career.” - Corrine Forsyth We cover: Why collaboration over competition in property management is helping to lift industry standards and reduce burnoutHow to host a Coffees and Conversations event that brings property managers together and builds a supportive local networkThe retention benefits of encouraging your property management team to network, learn and grow outside the officeHow Corinne’s experience in sales and overcoming burnout shaped her confidence and leadership in property managementWhy consistent property management training and external voices can improve your team’s performance and client serviceHow the PM Book Club is creating a new space for property managers to connect, share ideas and focus on self development.Practical BDM strategies that free up time, improve data collection and drive sustainable rent roll growthWhy business owners need to see property management as the true asset of their agency and how this mindset shift can increase long term value. Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool  Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool  That Property Mum Courses: https://www.thatpropertymum.com.au/courses/  The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate  Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call   Kolmeo: https://kolmeo.com/  Sensor Global:  https://sensorinsure.com/ a href="https://sensorglobal.com/" rel="noopener noreferrer"...

    42 min

  5. 22 SEPT

    A Wholistic Approach To Marketing With Kylie Walker

    Marketing doesn’t have to feel overwhelming or like you’re constantly chasing the next big thing. What I’ve learned–and what I often share with my coaching clients–is that business growth is cyclical, not always linear. Some months are booming, others are quieter, and that’s completely normal. What truly moves the needle is showing up consistently, with intentional marketing that speaks to the right people in the right way. I’ve found that combining online and offline strategies creates the most impact. That might look like showing up on social media, running a few targeted ads, sending newsletters, and then backing that up with community involvement, networking, or even a good old-fashioned phone call. It’s not about doing everything, but about doing a few key things really well–and doing them consistently. In this episode of The Property Management Podcast, I’m sharing practical, actionable strategies that will help you simplify your marketing and focus on what actually works. I talk about building visibility, boosting client retention, and creating sustainable success through multi-channel efforts–without the burnout or overwhelm. "Growth doesn’t always look like a straight line up–it’s a roller coaster. Some seasons are for planting, others for harvesting." - Kylie Walker We explore: Effective marketing strategies in the property management industryHolistic approach to marketing combining online and offline effortsUnderstanding business growth as a non-linear processImportance of visibility, client retention, and stability in businessKey online marketing tools: social media, paid ads, and video contentBuilding trust and familiarity through consistent and valuable contentOffline marketing strategies: networking, attending events, and community involvementThe significance of data gathering and cold calling for client conversionThe long-term nature of business growth and the importance of consistencyEvaluating and balancing marketing efforts across different channels Connect with Done For You Services Done For You Services - https://dfys.com.au/ Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/ Kylie’s Resources Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership:...

    7 min

  6. 16 SEPT

    Living A Life Aligned With Your Values With Claire Baines

    If you’ve ever reached a point in your career where everything looked good on the outside but felt completely misaligned on the inside, you’re not alone. For many high performers, there comes a moment when the work no longer feeds your values, and the question becomes: do I keep climbing this ladder, or do I start again somewhere new? In this episode I chat with Claire, CEO of Hands Across The Water, about what it takes to step away from a corporate career you love in order to follow a deeper calling. From leading national events at REA to rebuilding homes in Thai villages, Claire’s journey is one of courage, resilience and redefining what success truly means. She shares openly about the moment she realised her work no longer aligned with her values, the IVF journey that tested her personally, and how she and founder Pete pivoted an entire organisation when COVID wiped out 80% of their fundraising overnight. Today, she leads a sustainable model that combines charity with social enterprise, creating bright futures for more than 170 children in Thailand.   “  The relationships you'll build on this ride will become, lifelong friends. The connections you make, the conversations you have and what that then creates is just this experience that as someone looking to sign up for the ride, you go, actually, I get so much out of this because of The relationships and  the connections.”  - Claire Baines We cover: The turning point when Claire realised her corporate career no longer aligned with her valuesHow she transitioned from running national events at REA to becoming CEO of Hands Across The Water charity in ThailandThe silent grief of IVF and infertility, and the mindset shifts that helped her continue leading with resilience and purposeWhat happened when COVID cancelled charity bike rides and wiped out 80% of fundraising overnightHow Hands Across The Water built a sustainable not-for-profit model by combining charity with social enterprise in Thailand and AustraliaWhy the Hospitality Training Centre and Agricultural Learning Centre in Thailand are giving children real employment pathways for the futureThe power of experiential fundraising and why doing a charity bike ride in Thailand builds community, resilience and lifelong connection Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool  Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool  That Property Mum Courses: https://www.thatpropertymum.com.au/courses/  The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate  Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call   Kolmeo: https://kolmeo.com/  Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/  HD&U Sales Bundle: a...

    38 min

  7. 10 SEPT

    Breaking Down The Digital Funnel How To Turn Attention Into Action With Kylie Walker

    After 15 years in the real estate game, I’ve officially closed a massive chapter—selling off the last of my rent roll. It’s been a bittersweet moment, filled with reflection and gratitude. This milestone sparked some big conversations, and in true “That Property Mum” style, I knew it was the perfect time to talk about something many of us shy away from—digital marketing funnels. Yep, the not-so-sexy but oh-so-necessary tool that can actually help you create more freedom in your business, more consistency in your leads, and ultimately, more growth with less hustle. In this episode, I break down the digital marketing funnel using a fun and relatable analogy—dating! Because let’s face it, attracting new clients is a lot like dating. First, you need to grab their attention (hello, first impressions!), then nurture the relationship with trust-building content, and finally, make the move to convert them into loyal clients. Each stage of the funnel serves a purpose, and when done right, it becomes a powerful strategy that works for you even when you're off the clock. Whether you're just starting out or looking to refresh your marketing, I walk you through content ideas and simple actions you can take right now to improve each stage of your funnel. From social media posts that stop the scroll to lead magnets that actually convert, this episode is packed with practical, no-fluff advice designed to help you build a business that aligns with your lifestyle goals. Because at the end of the day, it’s not just about more leads—it’s about attracting the right ones and creating a system that supports your success and sanity. "If you're showing up online but nothing’s converting, it’s not about being visible—it’s about guiding your audience from ‘Who’s this?’ to ‘I need what she’s offering.’" - Kylie Walker We explore: Life update on selling the remaining parts of a rent roll after 15 years in real estate.Insights for women in the property management industry.The importance of balancing career and family.Overview of the digital marketing funnel.Stages of the digital marketing funnel: attention, relationship building, and conversion.Strategies for creating engaging content at each stage of the funnel.Use of a dating analogy to explain the digital marketing process.Types of content that work well for visibility and relationship building.Techniques for converting audience engagement into actionable business results.Emphasis on purposeful marketing and storytelling in business growth. Connect with Done For You Services Done For You Services - https://dfys.com.au/ Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/ Kylie’s Resources Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https:a...

    10 min

  8. 8 SEPT

    The Real Flex In Real Estate: Finding Strength In Being Vulnerable With Chris Henry

    If you’ve ever felt like real estate was taking more out of you than it was giving back, you’re not alone. Long hours, constant pressure, and the never ending chase for results can leave even the most driven people running on empty. Burnout creeps in quietly, and before you know it, your health, relationships, and love for the job start to suffer. But what if there was another way? What if success wasn’t about doing more, but about doing things differently, listening to yourself, leaning into resilience, and building a business that works for you, not against you? In this episode I chat to Chris Henry, who knows that story all too well. Starting his career in the trades before stepping into his mum’s real estate business in the Hunter Valley, Chris pushed himself hard in the early years. Chasing the big agent dream eventually landed him in hospital with burnout, forcing him to rethink what success really looks like. Today, he leads River Realty with a focus on people, culture and long term growth, and shares openly about the role of vulnerability, coaching and intuition in creating a more sustainable career. “  A lot of people that I've noticed give up a little too easily on things. And they make some decisions in an emotional moment and completely blow up their current life because of an emotional reaction to something. And so I think over time get as much coaching and training as you can. If you are wanting to develop in real estate, then find a coach that resonates with you. And look at what you want to improve in and seek out those people that are good at those sorts of aspects of your career. Never stop learning and always be the student.” - Chris Henry We cover: The signs of burnout and what happens if you ignore them, including the impact it can have on both your health and your businessWhy vulnerability is key to better leadership, and how being open and honest can strengthen your relationships with both your team and your clientsHow intuition helps you make the right calls in business and life, especially when the obvious answer isn’t always the best oneThe role of coaching and personal development in building resilience, and why it’s so important to keep investing in yourself along the wayWhy property management is such a strong foundation for future leaders, giving people real world skills they can carry into any area of real estateWhat it really takes to grow a business without losing yourself along the way, and how to stay true to your values while still chasing growth Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool  Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool  That Property Mum Courses: https://www.thatpropertymum.com.au/courses/  The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate  Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call   Kolmeo: https://kolmeo.com/  Sensor Global:  a href="https://sensorinsure.com/" rel="noopener noreferrer"...

    44 min
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4.9
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The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If you’ve ever wanted to crack the “secret” to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every day…this is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au

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