If you are doing the PR and marketing for your organisation then you'll know things have changed. Sending a few press releases is no longer enough.
Today organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well.
Each week, former journalist and PR officer, Richard Midson hunts the world for the best ideas to build "connection".
How to use A.I. and ChatGPT for public relations
For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section.
Public Relations is about to change because of AI.
Over the next couple of years, almost every aspect will be touched by this emerging technology.
So, what do you need to know? How do you use it and what are the implications?
Dr Mark van Rijmenam is someone who speaks on AI at large global conferences and has written multiple books, and he is also a friend.
We got chatting and the chat is eye-opening for PRs.
EXTRA: Strategies for turning around a narrative
Following on from this week's episode, I share some extra practical examples of how you can start to turn around a negative narrative against your organisation using public relations tactics and strategies.
Should you avoid PR and say nothing?
Should you just keep quiet if the public seems to be against you?
It's an approach many organisations take.
How do you decide whether to speak up and do some public relations building or just keep a low profile?
Turning around a negative perception
Michelle was facing an issue.
Some members of the public were calling for students at her college to be "hung" because of their behaviour but the attitude was unfair and wrong in Michelle's view.
As the Public Relations person building relationships with the public, what should you do? Tell the public they are wrong?
Why can't you get positive stories in the press
Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.
So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation?
In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.
Can organisations fight back - Sailing La Vagabonde
Is it ever good to fight back when people criticise what your organisation does?
What can we learn from influencers who stand their ground when the critics lay into them.
As always lots more at www.ThePublicRelationsPodcast.com