96 episodes

The Public Relations Podcast is a show for PR and comms professionals that is all about building relationships between organisations and the public.

Every week, with a guest, we look at ideas from around the world which are generating real emotional relationships between organisations and the public, as well as deep diving into the guest's campaigns and the insights they are seeing.

This is real PR and comms for today, not yesterday.

Hosted by former PR professional, broadcaster, journalist and news editor Richard Midson.

More: www.ThePublicRelationsPodcast.com

The Public Relations Podcast ThePublicRelationsPodcast

    • Business

The Public Relations Podcast is a show for PR and comms professionals that is all about building relationships between organisations and the public.

Every week, with a guest, we look at ideas from around the world which are generating real emotional relationships between organisations and the public, as well as deep diving into the guest's campaigns and the insights they are seeing.

This is real PR and comms for today, not yesterday.

Hosted by former PR professional, broadcaster, journalist and news editor Richard Midson.

More: www.ThePublicRelationsPodcast.com

    A growing threat to the Crisis Comms PR sector

    A growing threat to the Crisis Comms PR sector

    AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this? 

    In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it. 

    I chat to Rafi Mendelsohn from Cyabra to.... 


    Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.


    Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.


    Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.



    *THE PROJECT*

    * www.PRBreak.com - turning the best ideas in the show into actionable tutorials

    *GUEST*

    Rafi Mendelsohn
    - https://www.linkedin.com/in/rafi-mendelsohn-262b5313

    Cyabra - https://cyabra.com/

    * SUBSCRIBE * 

    * Video and Audio links here - https://thepublicrelationspodcast.com/listen/

    Or search for "The Public Relations Podcast" on all good podcast apps 

    * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

    * Website and newsletter - https://thepublicrelationspodcast.com/ 

    * Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/

    • 17 min
    Ryan Reynolds' marketing genius and more

    Ryan Reynolds' marketing genius and more

    A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites".



    But as part of that, I'm releasing a video/audio version of the newsletter which is normally for members-only.



    Within the video and newsletter, we're talking about Hollywood actor Ryan Reynolds and his unexpected journey into sports management. We'll look at three strategies Reynolds used that can be applied across any industry to engage a community and drive success.

    • 19 min
    Standing out in an established market

    Standing out in an established market

    So, you want to sell Swedish tea to a country that is synonymous with making tea? That was the challenge Komal Lath of Tute Consult had as she took on a brief from Swedish tea maker "Life by Follis". Find out how she did some of it in this bite-sized episode.



    We talked about why she organised a "high tea" event and how she worked with niche influencers to target specific segments within the Indian market.



    Komal is also one of those people who just beams with positive energy so I asked her tips on how she does it. She had 3 really good ideas.



    Usual place to subscribe if you want to follow along or come on the show as a guest.



    hashtag#pr hashtag#publicrelations hashtag#pressrelations hashtag#pragency

    • 14 min
    Connecting with journalists on Twitter

    Connecting with journalists on Twitter

    I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secured some TV coverage through it, I thought I'd take another look.



    It's been a few years since I last looked, so I was curious to see what had changed and what stood out as things you needed to do to get noticed



    I found about 8 things which I've put in this episode of The Public Relations Podcast (available on all good podcast apps too!), but here are a few...



    1) The requests tend to have a heavy lifestyle focus.

    2) The requests can be quite niche as reporters look for more unique and interesting angles.

    3) You need to have credibility to get used.

    4) There are quite a few general requests which raise a few questions as to what they are really about.



    Have you had any success with reaching out to requests like this?



    #publicrelations #pr #communications

    • 10 min
    Understanding the power of story

    Understanding the power of story

    Dive into the compelling world of storytelling and its profound impact on public perception in this insightful episode of The Public Relations Podcast.



    We look at the fascinating case of the UK post office worker scandal—a story that lingered in the shadows of journalism for years, only to be thrust into the national spotlight through the emotive power of television drama.



    We'll examine why certain narratives capture the public's imagination, turning a once-ignored issue into a cause that demands government action.



    I look back at my discussion with Helen Barnett, a seasoned content strategist and former national website editor for the Express newspaper.



    This episode is not just an analysis; it's full of practical insights for PR professionals looking to harness the true power of storytelling in their campaigns. From the emotional journey of individual post office workers to the broader implications for effective communication, we explore how to craft messages that not only inform but also emotionally engage and connect with audiences.



    Whether you're a seasoned PR expert or just passionate about the art of storytelling, this episode offers valuable lessons on turning cold facts into compelling narratives that can sway public opinion and prompt action. Tune in for an enriching journey through the landscapes of empathy, engagement, and the transformative power of well-told stories.

    • 11 min
    Do you send affiliate links with your media pitches?

    Do you send affiliate links with your media pitches?

    As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe.

    That's why I was so pleased when April White from Trust Relations reached out recently to discuss their observations.

    They've noticed that when pitching consumer products to outlets of nearly any size, including some sort of incentive has become essential.

    Note, she specified consumer products. This focus is due to the challenge these products face in developing narratives that transcend blatant advertising.

    Unless there's truly something innovative, or you can engage a select group of key outlets in an 'immersive experience,' the primary aim of consumer products PR is usually to drive sales for that new toy or fridge, and the media outlets are well aware of this.

    So, whether the idea of 'pay to play' appeals to you or not, April wanted to share her insights on why in-house communications professionals and PR agencies might want to consider offering affiliate link services to their clients, or setting up such links for their own organizations.

    Do you agree or disagree? It might be worth listening to what April had to say first."



    * GUEST *

    April White - https://www.linkedin.com/in/aprilnicollewhite/

    Trust Relations - https://trustrelations.agency/



    * SUBSCRIBE *

    - Video and Audio links here - https://thepublicrelationspodcast.com/listen/

    Or search for "The Public Relations Podcast" on all good podcast apps

    - Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

    - Website and weekly newsletter - https://thepublicrelationspodcast.com/

    - Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/

    • 14 min

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