87 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO copywriter and SEO Consultant

    • Marketing
    • 4.9 • 107 Ratings

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)

    Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)

    The more SEO changes the more it stays the same.

    And most people (and yes I know it’s not all) are not even getting the basics right, so there’s no need for them to get sweaty about all the complex next-level stuff.

    In this episode to kick off 2021, I’m speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.

    • 31 min
    Grappling Google My Business with Daniel Lamb (NEWBIE)

    Grappling Google My Business with Daniel Lamb (NEWBIE)

    By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

    If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today’s pod, we’re going to share 10 top tips on how to make your listing pop!

    • 32 min
    Understanding Google’s Web Speed Report with Peter Macinkovic (TECHIE)

    Understanding Google’s Web Speed Report with Peter Macinkovic (TECHIE)

    These days we have no time for slow sites. And nor does Google.

    And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

    But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

    • 44 min
    Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE)

    Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE)

    When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

    Suddenly the choice between red and blue could make or break your click-through rate.

    Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

    • 35 min
    How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE)

    How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE)

    So there are an awful lot of us doing the do.
    Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

    But how do you keep your customers’ attention once they do actually show up?
    How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
    How do you lure them into your sticky tube, so to speak?

    • 41 min
    How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)

    How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)

    One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

    But did you also know that around 85 percent of humans watch videos with the sound turned off?

    So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
    CAPTIONS!

    • 37 min

Customer Reviews

4.9 out of 5
107 Ratings

107 Ratings

Hit N Run ,

Seriously addictive

I’m a new listener to your podcast and I’ve binged *a lot* of episodes since finding you. I love the mix of interviews and other content and always take something away to implement in my biz. Thanks for demystifying what can be a complicated and scary topic for the uninitiated.

lc00dk ,

A podcast for your seo toolkit

Kate’s podcast is almost like a must have in your seo toolkit! I love that there is always something to learn or dig deeper on. Much lighter to listen to than most seo podcasts. Anyone can listen too, you don’t have to be a guru to get something out of it. If you want to start somewhere with seo - start here!

MorryMorgan ,

Humour + Lessons

Love the humorous and casual way Kate discusses SEO while sharing valuable lessons in what can be a very dry topic.

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