119 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO Educator

    • Business
    • 4.9 • 142 Ratings

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    ChatGPT: Friend or Foe? (LEARN)

    ChatGPT: Friend or Foe? (LEARN)

    Taking on AI as an asset, not a threat
    Everyone is talking about ChatGPT.
    My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool.
    (Everyone is an instant expert on LinkedIn).
    To some it’s the best thing since sliced bread.
    To others, it’s the end of the content marketing world as we know it.
    I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends?
     
    So today I’m going to give you my low down.
    ​​What is ChatGPT?
    What can it do?
    Why all the fuss?
    I’ll take you through the challenges, the positives, what’s coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool
     
    It’s time to embrace the robots people. Let’s get stuck in.
     
    Tune in to learn: 
    What ChatGPT is Why everyone is talking about ChatGPT Why your job isn’t being taken by robots How to use AI tools as an asset The limitations in using ChatGPT What’s coming down the line  
    Useful resources: 
    ChatGPT  WordTune Grammarly  Originality.AI WebChatGPT Chrome browser tool Frase  
    Head to episode notes
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course
     

    • 25 min
    Time is money: Speedy sites with Jono Alderson (NEWBIE)

    Time is money: Speedy sites with Jono Alderson (NEWBIE)

    How to increase your site’s speed, performance, and quality
    There’s one thing that never gets old when it comes to SEO.
    And that’s speed.
    I’d argue it’s one of the most important technical factors. 
    A slow site isn’t going to please anyone, not least the Google beast.
    So, in this episode we’re going to revisit the basics.
    What’s the ideal load time What makes sites slow What tools can you use to test What’s the impact of Core web vitals And how the heck do you speed up your site? It also features one of my all-time favourite guests, so I’m pretty darn excited.
    Buckle your Google belts people, we’re about to get speedy!
     
    Tune in to Learn:
    Why site speed is so important Factors that impact your site performance How Google uses Core Web Vitals to look at your site Why mobile is so much harder than desktop How to improve the quality of your site Jono’s top SEO tip Useful Resources:
    Speedy Website Review Checklist GT Metrix Google Fiber Speed Test Pingdom Website Speed Test Cloudflare Tiny PNG Head to episode notes 
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
    Sign up for the Recipe for SEO Success Course
     

    • 44 min
    Google SEO in 2023: Q&A with John Mueller (NEWBIE)

    Google SEO in 2023: Q&A with John Mueller (NEWBIE)

    Learning how the cogs turn behind the Google machine
    Wouldn’t it be wonderful to actually talk to Google?
     
    To ask them all the questions you’ve ever wanted to ask?
    To find out why they do what they do.
    Why they keep fiddling.
    What they have coming up.
     
    Imagine how great that would be.
    Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod. 
     
    We’ve spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller. 
     
    And today, to kick off our pod in 2023 we have his ear again.
    Hurrah.
    Tune in to learn:
    Biggest updates from 2022 What small businesses should focus on for SEO What’s coming up in 2023 Where to find out the latest Google updates Developments John is most excited for John’s top 5 tips for ranking on Google How important backlinks really are Useful resources: 
    Follow Google on Twitter  Follow updates on YouTube Google Search Essentials Best practices for ecommerce sites in Google Search In-depth guide to how Google Search works Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) Head to episode notes
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course
     

    • 45 min
    The Top 10 SEO changes in 2022: what did you miss? With Cyrus Shepherd (NEWBIE)

    The Top 10 SEO changes in 2022: what did you miss? With Cyrus Shepherd (NEWBIE)

    How SEO has changed this year and what you should do about it
    It’s been a busy year in SEO land.
    And Google has been experimenting as always.

    And if you’re a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.

    So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s what in SEO in 2022.

    The big moves.
    The little tweaks.
    The things you can ignore and the things you better jump right on.
    This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.
     
    Tune in to learn: 
    Kate and Cyrus’s thoughts on the top 10 changes in SEO this year: Improvements to Google Search Console Google not indexing less important pages More videos  Greater emphasis on visual search Mobile SERP changes: Site Name and Favicon in results, shorter titles on mobile Spam Update (auto-generated content) Universal Analytics > GA4 Changes to Google My Business > Google Business Profile Product Review Update Helpful Content Update Where SEO is heading for 2023 Useful Resources: 
    Google Search Console Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) Head to episode notes
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
    Sign up for the Recipe for SEO Success Course

    • 31 min
    How to build a successful SEO Agency with Darren Jamieson (NEWBIE)

    How to build a successful SEO Agency with Darren Jamieson (NEWBIE)

    Scaling up from being an SEO freelance consultant
    Okay so perhaps you’re an SEO freelancer.
    Working job to job, helping clients on a small scale.
    But you have big dreams.

    You’d love to run your very own SEO agency.
    But the thought of setting it up and managing all the ins and outs leaves you cold.

    The risk is huge and let’s be honest, SEO agencies often don’t have the best reputation out there!

    So how do you overcome all this and make your agency honest, legitimate and profitable?

    Today we’re going to answer all this and more.
     
    Tune in to learn:
    How running an SEO agency differs from being a freelance SEO consultant Darren’s tips for starting your own SEO agency Common mistakes to avoid Why so many agencies get a bad wrap, and how to improve your reputation  Big changes in SEO - what has happened in the past, and what’s coming up in the future Darren’s top DIY SEO tip  
    Head to episode notes 
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
    Sign up for the Recipe for SEO Success Course

    • 46 min
    Yoast for Shopify: a beginners guide with Marieke van de Rakt (NEWBIE)

    Yoast for Shopify: a beginners guide with Marieke van de Rakt (NEWBIE)

    How to Yoastify your shop
    If you’re even vaguely into SEO and haven’t heard of Yoast, then I’m guessing you have been living under a rock.
     
    But for those that don’t know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. 
     
    It also gives you the tools to bring your content to the highest standards of SEO and overall readability. 
     
    It’s my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success. 
     
    And yes I’ve tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome.
     
    But one big fat bummer was always that I couldn’t recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers.
     
    They had to struggle on, using dodgy apps or hand coding.
     
    But all that has changed. 
     
    Yoast has just launched a Shopify version of their famous WordPress plugin and today I’m delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app.
     
    Tune in to learn:
    What Yoast is Why Yoast launched an SEO app for Shopify Core features of the Yoast SEO app How it helps deal with duplicate content How to start off with Yoast SEO What kind of support is available Marieke’s top SEO tip Useful resources:
    Yoast SEO for Shopify Yoast SEO for WordPress Head to episode notes
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
    Sign up for the Recipe for SEO Success Course

    • 35 min

Customer Reviews

4.9 out of 5
142 Ratings

142 Ratings

Leesy-lou ,

Brilliant!

There isn’t too much that this lady doesn’t know about SEO. Love her knowledge, content and podcast. Highly recommended listening. 10/10

SPavils ,

So much great info!

Love, love, love this podcast! Kate brings so much great info to us with so many high value amazing guests! I look forward to every single episode!

robynsmart ,

Great SEO podcast

Kate has a wealth of knowledge! All her podcasts are educational and fun with great SEO tips for business. Information is up to date and also show cases real examples of how different types of business can implement SEO on their own website. A must listen to podcast for anything SEO - as well as great tips for business marketing in general!

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