144 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO Educator

    • Business
    • 4.9 • 150 Ratings

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    Why your products don’t rank on Google with Patrick Rice (NEWBIE)

    Why your products don’t rank on Google with Patrick Rice (NEWBIE)

    How to make your ecommerce store stand out with SEO
     
    Do you struggle to get your products to rank high on the search engine results pages? 
     
    Last year we went through how you can improve user experience on site with Louis Smith.
     
    And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. 
     
    Tune in to learn: 
    How ecommerce SEO differs from service-based business SEO
    What features ecommerce owners can access in the SERPS
    Why you should get set up on Google Merchant Center.
    The biggest mistakes ecommerce sites are making
    What the best structure for product pages is
    Patrick’s top tips on how to make more engaging product descriptions
    How to use internal linking to cross-sell your products
    Why having a personalised brand can help you stand out
    What role schema plays in ecommerce sites
     
    Useful resources: 
    Google Merchant Center
    Google Keyword Planner
    SEMrush
    Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
     
    Head to episode notes
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    Free challenge: SEO SOS
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 31 min
    Can you focus your SEO on just one page? (TOON TIP)

    Can you focus your SEO on just one page? (TOON TIP)

    Today is a tip episode, no guest to interview, just little old me.
    My tips, my advice.
    These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
    Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.
     
    Listen to all the tip episodes
     
    Freebies:
    Free online training: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    SEO SOS Challenge
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 7 min
    REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store

    REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store

    There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human?
    In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
    Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti.
    We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.
    Head to the episode notes
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO SOS Challenge
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course
     

    • 25 min
    EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)

    EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)

    Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. 
    I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements.
    So let's jump in. 
    Listen to all the tip episodes here.
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 10 min
    How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)

    How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)

    Knowing your audience and cutting through the noise
    In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?
    Well obviously, yes, yes we do!
    But where do we start? 
    How do we really know who our audience is, what they’re talking about and how to reach them?
    Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?
    And when we know all that information, what the hell do we do with it?
    Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.
    Tune in to Learn:
    How much influence AI has actually had in digital marketing 
    The biggest challenges marketers are facing n 2024
    What ‘dark social’ means
    What the future of paid ads looks like
    What is working in social media
    How SparkToro works
    How to use the data you find using SparkToro
    Why email marketing is the way forward
    What you should be investing your time in marketing right now
    Useful resources:
    Geraldine DeRuiter’s new book: If You Can’t Take the Heat  
    Head to the episode notes. 
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 47 min
    SEO for new websites; the first steps (TOON TIP)

    SEO for new websites; the first steps (TOON TIP)

    Today is a tip episode, no guest to interview, just little old me.
    My tips, my advice.
    These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
    Today we’re going to be talking about what the first steps are for a new website when it comes to SEO.
    Check out all the Toon tips here.
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 11 min

Customer Reviews

4.9 out of 5
150 Ratings

150 Ratings

uni onwn iskak ,

Great way to learn SEO

I have loved listening to Kate’s podcasts over the past year. Currently doing her ‘big course’ which is helping me concentrate more on managing our own SEO. Do yourself a favour and subscribe to this podcast.

RachatShineCopy ,

Favorite SEO podcast

Hands down (or up), this is the best SEO pod out there. Packed with personality, laughs, learnings and listen worthy guests.

Kakaka111111111111 ,

Thanks Kate

Learning so much from this podcast ! Thank you for taking the time out to do this 💕

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