111 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO Educatior

    • Business
    • 4.9 • 117 Ratings

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)

    Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)

    What Google's latest update really means  Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist.


    SEO agencies sending emails to copywriters telling them to stop using keywords.

    Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs.

    But I tend not to freak out about these things.
    I like to wait and see.


    And today we’ll be chatting through what Google really wants to see when it talks about Helpful Content.

    The dos.
    The do nots.
    And the do not panics.
    Tune in to learn: 
    Google Helpful Content update:  What the purpose of the update is What has changed What hasn’t changed 3 things you SHOULDN’T be doing How sites are being impacted by the update What mistakes SEO agencies are making with content James’s top content creation tips Useful resources: 
    Google’s guidelines Embryo’s word count study   Frase SourceBottle  
    Head to episode notes
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 43 min
    Reality SEO: Estelle Oliveri: Why Amazon is not the enemy of eCommerce

    Reality SEO: Estelle Oliveri: Why Amazon is not the enemy of eCommerce

    Finding the right keywords to rise above the competition
    By now you’ve gobbled up a lot of SEO advice.
    But is it really all doable? 
     
    In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
     
    Today I’ll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri. 
     
    We’ll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.
    Useful resources: 
    Namecheckr Google Trends Digital Masterchefs  
    Head to episode notes 
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 28 min
    Reality SEO: WordPress SEO tips with Rachel Amies

    Reality SEO: WordPress SEO tips with Rachel Amies

    Enriching web dev and copy services with SEO
    Hearing great SEO advice is one thing but is it actually doable? 
     
    In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
     
    Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast.
     
    We’ll talk about how Rachel took her web design and digital marketing to the next level with SEO, and the challenges she’s faced along the way.
     
    Useful resources: 
    UpdraftPlus Wordfence How to set up an SEO-friendly WordPress Site  
    Head to the episode notes
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 21 min
    Influencer marketing: why it’s all about relations with Marina Garbuio (NEWBIE)

    Influencer marketing: why it’s all about relations with Marina Garbuio (NEWBIE)

    Expanding your audience reach with the right voice Influencer marketing.
    Even the mention of it gives me the heebeejeebees.

    Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind.  Your product lying next to them on said rock.

    And oh the horror stories.
    Small business owners giving away oodles of product, and splashing the cash only to be ghosted.

    So how do you choose a trustworthy influencer? And how do you see genuine return on your investment?

    Today we’ll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business.
    Tune in to learn: 
    What influencer marketing is, and when it became a thing The positives of influencer marketing Which types of businesses can benefit from influencer marketing How to find the right fit for your business  How to approach an influencer the right way What kind of return on investment (ROI) you should expect from engaging an influencer What measures to have in place to ensure you don’t get burned  Marina’s top marketing tip Useful resources: 
    Tribe Group Social Blade
    Head to episode notes

    Freebies:
    Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

    • 36 min
    SEO that lasts: Solid strategies that stand the test of time with Alizée Baudez (NEWBIE)

    SEO that lasts: Solid strategies that stand the test of time with Alizée Baudez (NEWBIE)

      Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts.
    Today we’re talking about longevity in SEO.
    These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like.
    But the truth is that solid SEO strategy takes time.
    As I like to say, SEO is for life, not just for Christmas.
    It can take a long time to get the needle moving, undo previous bad work and build up authority.
    But once you get your SEO firing, the results last a very long time.
    I have posts I wrote back in 2009 that still deliver consistent traffic to my site. 
    And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement.
    Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it’s going, not so much effort is required.
    So today I’m chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change.

    • 39 min
    Reality SEO: Norelle Hentschel: Turning search queries into traffic-driving content

    Reality SEO: Norelle Hentschel: Turning search queries into traffic-driving content

    Making informed keyword choices for my shopfront business  
    Hearing great SEO advice is one thing but is it actually doable?
    I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses.
    You can hear the truth direct from real SEO beast’s mouths.
    Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist.
    We’ll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she’s faced along the way.
     
     
     

    • 27 min

Customer Reviews

4.9 out of 5
117 Ratings

117 Ratings

Felicity Bent ,

Definitely the best SEO Podcast around

I’m a long-time listener to Kate Toon’s podcast and absolutely love it. It’s chock-full of wonderful SEO info presented in an easy-to-understand format with a great selection of interesting guests and topics. Kate’s dulcet tones are also very easy to listen to (not all podcasters are) and she shares her considerable and in-depth knowledge of SEO and all things business-related with humour and generosity. Thanks, Kate.

beezieferrando ,

Kate knows her seo!

Every Kate podcast I learn something new I want to try out. Her podcasts are informative and action oriented. And she delivers them in such an entertaining way. Should I admit I have a wee little crush on Kate…the Wonder Woman of seo😝

Tim & Sebastian's ,

Great for newbies and more experienced e-commerce business owners

Well chosen guests and easy to follow discussion. Pitched nicely to stretch newbies and also offer a lot to more experienced players.

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