The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.
Reality SEO: Bec Slack: Why Customer Care is Everything
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.
Today we’re talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner.
We’ll talk about the challenges she faced taking on a pre-existing business, and if learning SEO and Digital Marketing for a toy store is all fun and gam
Keeping up with Keyword Research with Kristal Audain (NEWBIE)
Much overlooked, much misunderstood, much avoided - Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.
Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy.
So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website.
Reality SEO: Keneena Fanning: Putting SEO back into Sustainable Fashion
Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners.
Because secretly, I long to have a shop.
I mean I have 3 already, but they don’t sell real things, like pottery hedgehogs or homemade soup.
But Keneena Fanning does have a real shop - Kablooie!
And today we’re going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway.
Harnessing the power of Google Search Console with Noah Learner (NEWBIE)
Do you love tracking trends, dissecting data, or rolling in results?
Then I’ve got a treat for you.
Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app.
Let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites.
REALITY SEO: Crystal Wong: From Pharmaceuticals to SEO guru: How I found my dream job
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.
And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts!
As so with Crystal Wong, a kindred SEO-loving soul.
Today we’re talking to Crystal about how she went from working as a Pharmacist to an SEO consultant, and the challenges she’s faced along the way.
Tackling Common Google My Business Queries with Ben Fisher (TECHIE)
When was the last time you checked out your Google My Business profile?
Now this is not a set-and-forget project, people.
Much like planting a bushy hedge, your GMB listing needs love and attention.
Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.
Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.
Best SEO podcast ever.
Every episode has useful info that I didn’t know about before. Worth a listen no mater how large or small your business is.
So much amazing information
This is the only SEO podcast you’ll ever need, from leading guru of SEO goodness, Kate Toon. There’s a huge amount of reliable, best practice information to help you navigate the way through the fascinating world of SEO. It’s an essential tool in your SEO kit.
Kate Crocker Copywriter
Thank you for providing such a knowledgeable, yet entertaining podcast. I have tried to listen to many SEO podcasts, but none have been as engaging and easy to understand as yours. You deliver relevant information in an honest, refreshing, and easy to follow way. I started with the newbie (as someone very new to SEO) and now listening to the techie episodes. All have given me many valuable tips to implement in my business. Thank you, Kate, it is very much appreciated. Ros