The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.
How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE)
So there are an awful lot of us doing the do.
Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.
But how do you keep your customers’ attention once they do actually show up?
How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
How do you lure them into your sticky tube, so to speak?
How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)
One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.
But did you also know that around 85 percent of humans watch videos with the sound turned off?
So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
REALITY SEO: Finding your Digital Marketing Voice with Jo Violeta (REALITY)
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.
Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.
This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.
Paid Advertising: How To Use Multiple Platforms To Increase Your Sales with Ilana Wechsler (TECHIE)
Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.
What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.
More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.
How To Dramatically Increase Your Ecommerce Sales with Brynley King (NEWBIE)
Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.
But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?
How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?
Grow Your Youtube Channel Through SEO with Tom Martin (TECHIE)
You gotta love YouTube
The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.
Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer.
Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…
Tune in to learn:
Should everyone be on YouTube? What the fundamentals of a successful YouTube channel are (the three C’s of YouTube). How to create a YouTube strategy based on Keyword research. Optimizing your Titles, Tags, and descriptions based on Keyword research. Improving your click-through rate. Optimizing for watch time and session time.
Customer ReviewsSee All
I’m a new listener to your podcast and I’ve binged *a lot* of episodes since finding you. I love the mix of interviews and other content and always take something away to implement in my biz. Thanks for demystifying what can be a complicated and scary topic for the uninitiated.
A podcast for your seo toolkit
Kate’s podcast is almost like a must have in your seo toolkit! I love that there is always something to learn or dig deeper on. Much lighter to listen to than most seo podcasts. Anyone can listen too, you don’t have to be a guru to get something out of it. If you want to start somewhere with seo - start here!
Humour + Lessons
Love the humorous and casual way Kate discusses SEO while sharing valuable lessons in what can be a very dry topic.