141 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO Educator

    • Business
    • 4.9 • 149 Ratings

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)

    EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)

    Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. 
    I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements.
    So let's jump in. 
    Listen to all the tip episodes here.
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 10 min
    How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)

    How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)

    Knowing your audience and cutting through the noise
    In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?
    Well obviously, yes, yes we do!
    But where do we start? 
    How do we really know who our audience is, what they’re talking about and how to reach them?
    Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?
    And when we know all that information, what the hell do we do with it?
    Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.
    Tune in to Learn:
    How much influence AI has actually had in digital marketing 
    The biggest challenges marketers are facing n 2024
    What ‘dark social’ means
    What the future of paid ads looks like
    What is working in social media
    How SparkToro works
    How to use the data you find using SparkToro
    Why email marketing is the way forward
    What you should be investing your time in marketing right now
    Useful resources:
    Geraldine DeRuiter’s new book: If You Can’t Take the Heat  
    Head to the episode notes. 
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 47 min
    SEO for new websites; the first steps (TOON TIP)

    SEO for new websites; the first steps (TOON TIP)

    Today is a tip episode, no guest to interview, just little old me.
    My tips, my advice.
    These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
    Today we’re going to be talking about what the first steps are for a new website when it comes to SEO.
    Check out all the Toon tips here.
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 11 min
    SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE)

    SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE)

    So here we are, a fresh new year to grapple the Google beast and get our site found online.

    But what should be our SEO priorities in 2024?
    What’s coming down the pipe?
    And what is old hat?

    Today I’m joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard.

    We’re going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024.

    Will AI ruin SEO once and for all?
    What algorithm updates do we see coming?
    Can we finally forget schema?

    We’ll answer all this and more in today’s episode.
     
    Tune in to learn: 
    What impact Generative AI will have on the Search results
    The importance of User signals in ranking
    What Cyrus learned as a Google quality rater
    Whether backlinks still matter
    If you still need to keep using schema
    The three-second rule and why it matters more in 2024
    What Cyrus learned from the recent Google privacy trial
    And so much more.
    Head to episode notes 
    Useful resources: 
    Cloudflare
    Pingdom
    GTmetrix
    Google Search Quality Rater Guidelines

    Freebies:
    SEO SOS Challenge Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 40 min
    Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE)

    Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE)

    Taking testing one step at a time
    Do you ever wonder how effective your site’s SEO is? 
    You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. 
     
    But is it bringing in the clicks and sales?
    Because at the end of the day, ranking is nice, but you know what’s nicer? Making money!


    Today we’re going to look at some tests you can run on your SEO to make sure it’s all ticking along, and what needs some work.
    Tune in to learn: 
    What SEO testing is
    Where to start - simple tests for small business owners
    How to measure how successful your title tag is 
    How long you should run a test before looking at the results
    How you can test the effectiveness of a featured snippet
    How to look at your highest conversion pages and see where the clicks are really going
    What tools Logan recommends for SEO testing
    Logan’s top tip to get started with testing
     
    Useful resources: 
    Google Search Console
    SEOtesting
    SEO pilot
     
    Head to episode notes 
     
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 28 min
    4 most common website issues (TOON TIP)

    4 most common website issues (TOON TIP)

    Today is a tip episode, no guest to interview, just little old me.
    My tips, my advice.
    These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
    Today we’re going to be talking about the 4 most common website issues I see every day.
    Freebies:
    Free webinar: Increase your website traffic (and sales)
    The Ultimate SEO Checklist
    Free SEO Nibbles Course
     
    Sign up for the Recipe for SEO Success Course

    • 10 min

Customer Reviews

4.9 out of 5
149 Ratings

149 Ratings

RachatShineCopy ,

Favorite SEO podcast

Hands down (or up), this is the best SEO pod out there. Packed with personality, laughs, learnings and listen worthy guests.

Kakaka111111111111 ,

Thanks Kate

Learning so much from this podcast ! Thank you for taking the time out to do this 💕

not for me this time ,

Great tips for SEO

Thank you Kate for your great podcasts that teach me something new every time about Search Engine Optimisation. Your hints and knowledge are valuable, honest and fun to listen to. They’re very easy to listen to and the small amount of time invested in them really pays off.
Louise Duminy (nee Malone)
Busy Bee Blossom

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