The Launch Lounge Podcast Salome Schillack

How To Run Ads And Be Profitable 
 
If I had a dollar for every time someone told me they felt they’d make more money if they put their money into a broken vending machine rather than into the Ads Manager, I’d be rich!
 
There are many ways to waste money, but ads shouldn’t be one of them! 
 
However, when you are a course creator who launches courses live two, three, or four times a year, it can be a mystery working out exactly how your ad dollars are coming back into your pocket. 
 
So to help you know exactly how course launchers often waste money on ads, and to demystify how to measure your results so you never have to wonder if you made money, I give you today’s episode. 
 
When you listen to today’s episode you’ll learn the 4 most common ways I’ve seen money wasted on ads and you’ll find out exactly what to do so you never waste any money on ads. 
 
To profitable ads and even more profitable launches!
 
Salome
 

Discover Why Ads Are Cheaper And It’s Easier To Get Started If You’re Brand New Right Now
 
I did an experiment. I tried relying solely on organic social media to build my email list and drive traffic to my website. I failed! 
 
Not because I did not work my hiney off to make it happen (as have you I’m sure). But because the algorithm gods sit on their bean bags somewhere in Palo Alto and control who sees my content, how much of it they see and when they stop showing it to them. 
 
So I switched my ads back on after not running a single ad for 6 months. And what happened next blew my mind. 
 
In today’s episode, I share it all with you. 
 
When you listen to today’s episode you’ll discover the importance of starting early with their ads and starting soon. NOW is the best time to start because organic is just getting harder and harder and paid is getting cheaper - for NOW!
 
And when you’re ready to get started with ads to increase your reach and skyrocket your hot leads email list go to www.thelaunchlounge.com/getmyadup and take the free 5 Day Video Training where you get to look over my shoulder as I show you exactly how to set up your first ad. 
 
Enjoy!
Salome

Strategies That Create More Demand And Sell Courses Even Before You Launch
 
When you listen to today’s episode you’ll leave feeling inspired to think creatively about your next launch and how you can create more demand for your course long before you launch. 



When you listen  you’ll hear: 
How one client increases demand using a ‘deposit’ strategy to secure sales long before their launch
How another client turned their testimonials into a coffe table book to inspire more people to create a business as past students did. 
 
Imagine going into a launch with half your revenue already in the bank and half the seats of your course already sold. 
 
You can when you know how to use some uncommon strategies that sell more courses even before you launch. 
 
Enjoy listening
 
Salome
 

From Successful Coach To Profitable Course Creator - How to turn your coaching business into a thriving online courses business.
 
When you listen to today’s episode you’ll learn the exact steps to turn your coaching business into a profitable online courses business so you can take on fewer coaching clients and start selling your knowledge to more people, sooner.
 
Discover: 
Why you can’t just sell your specialist knowledge online and what you need to do instead
Why it’s been easy for you to sign up coaching students but that won’t help you when you’re selling online
The one thing you need to talk more about on social media to build your email list faster so you can launch sooner
 
Start selling your expertise to more people and make a bigger impact when you can turn your knowledge into a profitable online course. 
 
Listen to this episode to find out how. 
 
Salome
 

You Can Build a Large Social Media Following And Still Protect Your Privacy
 
Leave feeling relieved and empowered knowing you can have very strong boundaries between your audience online and your personal life, and still build a following large enough to sell your courses. 
 
When you listen to today’s episode you’ll discover why your audience doesn’t need you to show your personal life on social media as much as you think. 
 
You’ll learn the key to creating relatable content without feeling like you’re “on” all the time. 
 
And you’ll learn how you can manage your brain to create strong boundaries between social media and your life. 
 
Enjoy!
 
Salome
 

Discover The Key To Turning Your Coaching Business or Your Influencer Business Into a Profitable Online Courses Business. 
 
I recently created a bonus course for our students inside The Launch Lounge Membership and shared with them what I share in today’s episode. 
 
I’ve never had so many people tell me this was the biggest ah-ha moment for them and now they know why they’ve been struggling for years. 
 
In today's episode, I’ll share with you the three types of business models we can build as personal brands that create content on social media to make money online. 
 
When you listen you’ll know:
 
Why your audience loves your free stuff and never buys what you sell
Why you’re great at building an audience online but they never buy your courses
Why your coaching students love your content but you struggle to sell your courses to new audiences. 
 
I know you’ll walk away from today’s episode with a new perspective on how to build your audiences and what to offer them when you sell your courses. 
 
Salome