100 episodes

How do I make money online? How do I quit my job and work from home? How do I launch a profitable online course? How do I use Facebook and Instagram ads to grow a business around the needs of my family? How do I scale my online business with Facebook ads?

Welcome to The Shine Show, where your host, Salome Schillack will give you the inspiration, the strategies and all the "here's what's working now" you need to start, grow and scale your online business. Week after week you'll get episodes that will help you increase your reach, launch your online courses and grow your business predictably and profitably so that you can create more freedom and more wealth for you and your family.

Ready to make an even bigger impact in the world? Hit subscribe and start listening now.

The Shine Show Salome Schillack

    • Business
    • 5.0 • 19 Ratings

How do I make money online? How do I quit my job and work from home? How do I launch a profitable online course? How do I use Facebook and Instagram ads to grow a business around the needs of my family? How do I scale my online business with Facebook ads?

Welcome to The Shine Show, where your host, Salome Schillack will give you the inspiration, the strategies and all the "here's what's working now" you need to start, grow and scale your online business. Week after week you'll get episodes that will help you increase your reach, launch your online courses and grow your business predictably and profitably so that you can create more freedom and more wealth for you and your family.

Ready to make an even bigger impact in the world? Hit subscribe and start listening now.

    131. [BLACK FRIDAY SALE] - 5 Phases Of Growth Every Course Creator Goes Through

    131. [BLACK FRIDAY SALE] - 5 Phases Of Growth Every Course Creator Goes Through

    Wishing there was an online course crystal ball that could show you your future?
    I haven't found one yet, but I'll share the next best thing in this week's episode of The Shine Show. 
    Remember that very first magical moment you discovered the 'HOLY COW; I can make money online' thing? 
    You likely became a little obsessed. Googling & YouTubing all the things, discovering the big names in the industry, looking on in AWE thinking…….that could be me!
    But then it starts to feel like going down the rabbit hole!
    One moment TikTok is the knight in shining armor that will build you an adoring audience. The next second, YouTube is *definitely* your golden ticket to freedom. Then Instagram, LinkedIn, Clubhouse, Facebook, Carrier Pigeon, you name it, everyone in the industry is adamantly declaring they have the secret to online course success.
    So how do you separate the Cheshire Cats from the White Rabbits? Who knows the real way forward? 
    As Cheshire Cat once told Alice, "If you don't know where you're going, any road will take you there." 
    The thing is, you're not going just anywhere! 
    You started your online course to reclaim your precious time and freedom, have more control over your finances, and make a difference in the world by doing something you love. 
    Profitable launches are the road to get you there!
    So how do you go from a fresh-eyed newbie to an admired industry sensation? 
    There are 5 phases every course creator must go through before reaching those delicious 6-figure plus launches, and each step comes with new fears, new challenges, and new solutions that will get you to those sweet, sweet 6-figure launches without wasting time and money on 'roads to anywhere'.
    Today on The Shine Show, I share the curious and curious-er phases of becoming a wildly successful online course creator and exactly what you can expect along the way. If you're hitting walls and feeling like it's all a bit of an uphill slog, this episode will give you clarity, confidence, and a concise roadmap to the journey of online success - it does exist, I promise. If I can achieve it, so can you!
    I hope that this episode helps you never again waste time, effort, and credit card swipes on courses or 'solutions' that won't help you progress through your current phase. 
    P.S If you haven't heard yet, Christmas has come early to the Shine and Succeed community! Prices for The Launch Lounge will be going up in 2022. However, I'm opening the doors one last time. If you're ready to invest at least $1,000 into ads, to get serious about scaling, and finally launch profitably - I've got you! 
    Step into 2022, ready to take your course to new profits—no need to navigate your way down the rabbit hole by yourself. Join the best, most supportive community on the internet. Don't miss your final chance to secure your place in The Launch Lounge before prices go up. Sign up here >> http://www.shineandsucceed.com/launch

    • 39 min
    130. Part 3: Creating High Converting Webinars

    130. Part 3: Creating High Converting Webinars

    Ready to become a grand master of high converting webinars? It’s the FINAL part of the high converting webinar series! So far, you've got the winning webinar framework, you know how to curate content that converts, and today it's time to land the plane. 
    Let's talk sales......
    By the end of today's episode, you'll know the exact formula to sell ANYTHING on a webinar.
    Without feeling like a greasy salesperson. Or some sort of con-artist. (even though you know  your course is full of seriously good stuff) Or feeling your face go a little warmer when saying your prices.  
    Most people are super comfortable with the webinar content thing, but then it hits the sales bit, and suddenly the vibe changes. It can feel icky, creepy, and downright uncomfortable…...for everyone. 
    But it doesn't have to be this way!
    Believe it or not, there are people out there who are invigorated by the sales part of their webinar (Exhibit A - me!). It's effortless. It's exciting. It's….dare i say……....FUN!
    And it can be the same for you too!
    I've been in my fair share of webinars, and I've seen it all. From webinars that go very very wrong, and webinars that blow the roof off and create MIND BLOWING momentum!
    And today, I'm sharing the exact framework for nailing sales and getting the audience saying…. HELLS YEAH, I WANT THAT! 
    In today's episode of The Shine Show, you'll learn the proven formula for ick-free sales that will convert sales like crazy!
    You'll feel cool, calm, and confident knowing how to smoothly breeze into the salesy part of your webinar where you PROUDLY announce your prices without feeling hot in the face.
    Today on the show, we’ll run through:
    The simple sales framework for converting like crazy The exact word for word script to use that will get you the results you're dreaming of (access the transcript here so you can capture it word for word). How to handle & minimize the number of inevitable refunds that come your way How to make your audience see the value of what they are getting in the course is worth ten times more than what they are paying  The language you MUST include to attract an uplifting, positive, inspiring community (and the words you need to stop using, like yesterday, that might be unintentionally drawing in the exact opposite.)  
    And so so much more.


    P.S I would love to hear your thoughts on this episode! What has been helpful? What will you be taking away? What else would you like to learn about high converting webinars? Jump over to my Instagram and send me a DM.

    • 44 min
    Part 2: Creating High Converting Webinars

    Part 2: Creating High Converting Webinars

    Ever been ghosted by a webinar attendee?
    You know the feeling. Someone turns up, is super engaged, emails you after to tell you how much they LOVVEDDD your webinar, and by this stage, you've already envisioned the next 12 months working with them. Let’s be real, you're daydreaming about which cocktail you'll first order with them at your first student beachside retreat, but then.....
    You're left pondering….Was there something in my teeth? Did I not provide enough value? Should I have done cartwheels? 
    If you've ever felt like this, I'm here to tell you… it's not you. However, it could have been your webinar content. You might be thinking, "Ummm, Salome, I literally gave out like 3 modules of the most game-changing, insanely valuable information for FREE in my webinar. Do they not understand what that's worth? It was packed with value. How. On. Earth. Did It. Not. Convert?"
    Sound familiar?
    You’re in the right spot. This week is part two of the High Converting Webinar mini-series and we are tackling content! 
    When it comes to creating webinar content, there is a formula to turn those viewers into raving students; and in this week's episode, I reveal step-by-step what you need to include to have your audience sitting on the edge of their seats, credit cards in hands, just waiting in anticipation to sign up! 
    Tune in to discover:
    How to choose an unmissable title that commands your dream audience's attention. Selecting the 3-5 things you're going to teach in the webinar that leaves them wanting more. The secrets to building a roadmap showing how you are undoubtedly the best person to take your audience from where they are to where they want to be. How to 'inspire' your audience to buy your course, rather than 'teaching' the facts.  
    PLUS so much more!
    Let's banish the webinar ghosting for good and get your audience converting like CRAZY! If you haven't done so already, tune in to part 1: episode 128 and get up to speed before listening this week.  
    P.S Finding this mini-series helpful? I would love you to send this episode to someone who is in the process of creating a webinar! Either on Instagram, Facebook or send this email straight to them. They will love you for it ;-)…and so will I!

    • 41 min
    128. Part 1: Creating High Converting Webinars

    128. Part 1: Creating High Converting Webinars

    SURPRISE! 3-part mini series coming your way. If you’re creating a webinar, either right now or in the near future,  you literally cannot afford to miss this! (Spoiler alert: it has nothing to do with giving away all your best content for free).
    I remember putting together my very first webinar. I assumed the magic trick was to load in as much information as possible, make my viewers feel like they had hit the webinar jackpot, to then naturally buy EVERYTHING I had on offer, turning me into a bazillionaire overnight.
    Simple right?
    The EXACT opposite happened. It fell flat, and I was teaching my super valuable content for free! 
    I've dried up many, many, many wobbly webinar tears from course creators who poured their heart and soul into a webinar that didn't convert, and it breaks my heart!
    From the good, the bad, and the downright ugly, I’ve seen it all when it comes to creating high converting webinars, and I've finally cracked the webinar converting code which I know many of you have been asking for.
    We're all friends here, so truthfully, I CEEBS putting together a new course right now. But I would never leave you high and dry.
    So, I've done the next best thing and created a 3 part mini-series podcast teaching you all I've learned about building high converting webinars that sell like crazy!
    By the end of this three-part series, you'll have the framework to craft a compelling webinar that has your audience on the edge of their seats, credit card in hand, KEEN AS MUSTARD to buy from you!
    Tune into The Shine Show for part one of this very special webinar series, and join me as I crack open the can of webinar worms and let you in on all the tips and tricks (and everything I wish I knew when first starting out) that will take your next webinar from flop to fab.
    Next week, we'll tackle exactly what content to include that will leave your audience saying, "OMG, that was A-MA-ZING. I can't wait to learn more."
    P.S Did you find today's episode helpful? I LOVE LOVE LOVE hearing your feedback! Jump over to my Instagram (@salome.schillack) and let me know what your biggest takeaway was from part one!

    • 29 min
    127. Leadership is Feminine with Kris Plachy

    127. Leadership is Feminine with Kris Plachy

    Hands up if you’ve ever thought, "I am NOT cut out for this whole CEO thing."
    Being titled CEO made me feel like a total imposter. I had a business idea, driven by purpose, wanting to create something beautiful and meaningful in the world to help people, and I had brought that into reality with a desire to change the world. 
    But this CEO title seemed to suck the beauty out of it.
    Why is that?
    When we look at 'good leadership' qualities, typically, it's very masculine traits that come to mind— powerful, assertive, authoritative, decisive. It's no wonder women all over the world are thinking, NO WAY when it comes to leading a team.  It can feel uncomfortable and unnatural, especially when you’re wired to operate from feminine energy. 
    BUT guess what? There is another way. 
    Imagine being a leader who exudes all the beautiful feminine energy traits we've spent our whole life learning?
    Imagine leading your business by nurturing, communicating, listening, supporting, and showing grace to everyone you come across, from clients to employees to fellow entrepreneurs?
    The world is changing, masculinity is taking a backseat, and femininity is rising to the top! There has never been a more critical time for leaders to embrace feminine energy and lead gently. No need to sound, act and think like a man to achieve success; you can embrace your natural traits and shape the world around you with the gorgeous energy you naturally bring to the table.
    Today on The Shine Show, you'll meet my mentor, fellow visionary, and friend, Kris Plachy. She's the expert in teaching women entrepreneurs everything they didn't know they needed to know about managing and leading others to achieve extraordinary results while remaining authentic to themselves.
    Tune in to discover:
    What feminine energy leadership looks like in a practical day-to-day sense How to handle resentment that occurs from being ‘everyone’s everything’ Managing a team in a way that is conducive to your natural traits Using feminine energy as your secret sauce for attracting the most accomplished, driven, high quality employees in the world  
    AND so much more!
    I’m so excited to share this episode with you, as leading with femininity is emerging in its entirety, and I want to do all I can to set YOU up to pioneer the movement. It's time to normalize the feminine way of leadership, embrace the gentle, embody kindness and lead the way with grace!
    P.S Has this episode inspired you to change the way you lead? I would love to hear your thoughts! It’s so important to surround yourself with female leaders who are embracing their natural energy, and I would love to be that for you. Head to my Instagram (@salome.schillack) and let’s chat! 

    • 41 min
    126. What To Fix First In Your Funnel

    126. What To Fix First In Your Funnel

    Feeling like your energy and money is vanishing into thin air? With little to show for all that hard, hard work you've poured into your business?
    Stop what you're doing (and double-stop what you're doing if it involves learning a new Reels dance that you're hoping will draw in hundreds of new followers) because it sounds like you have a case of 'broken funnel' on your hands!
    Right now, you might be thinking; my funnel is A LOT! Where the HECK do I even start? And how do I even know what needs fixing? Is there some magic pill that can do it for me?
    Or maybe you’re just not making money and you suspect it might be because your funnel is not working, but how do you know where to start fixing it? 
    This week on The Shine Show, I'm putting on my funnel doctor coat and taking you step by step through the funnel diagnosing process that will help you:
    Pinpoint and fix the problem Reclaim your time Stop the bank account drain Put your energy & resources into the things that will make you more moolah and start growing exponentially!  
    2022 is just around the corner (how scary is that!!) Now is the perfect time to reset, reflect, tweak and get your funnels in tip-top shape and set yourself up for the most unbelievable success leading into the new year!
    Grab a notepad for this one, and  PRESS PLAY here!

    P.S Nothing makes my heart happier than hearing your feedback from the show. Jump over to my Instagram (@salome.schillack) and message me if you're taking away something from today's episode! What are you fixing first in your funnel? HOW are you getting ready for 2022? Slide into my DMs and let me know!

    • 40 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

laurenmarieglobal ,

Informative but easy & fun too!

Salome is an amazing teacher. I love all
Of the stories she shares to illustrate her examples. This show has great guests on it too! Love love love! 😍

Reignite Reality ,

Facebook Ad GOD 🙌🏻

Salome is the most knowledgeable person I know in the Facebook Ad world. She gives a crazy amount of value on this podcast and explains things in simple terms. I have listened to every single episode and wait for each week!! Thanks girl, keep up the amazing work!!!! ✅🥂

@thenakedtruth.au ,

I’m so glad I found this podcast!!

Salome is so knowledgable and has an incredible ability to translate information on complex topics (such as Facebook ads) into practical lessons that are simple and easy to digest. Her authenticity shines through in the conversational tone of each episode, leaving me feeling inspired and motivated to take action with each listen. I couldn’t recommend this podcast more highly - value ++.

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