8 episodes

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcas‪t‬ Karyn Parkinson & Megan Winter

    • Marketing
    • 5.0 • 12 Ratings

Helping you sell more on your online store.

    Should You Charge For Shipping?

    Should You Charge For Shipping?

    Shipping cost is one of the factors that customers consider when buying from a website (some might even expect free shipping for everything). Question is, should you even charge for it at all?

    In this episode, we talk about why customers hate paying shipping, how you can work out if you should offer free shipping, how your shipping rates can dramatically impact the number of sales you may get on your online store, and how to communicate your shipping rates to increase your conversion rate.

    If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

    If you’re ready to sell more on your online store, this is the podcast for you. 

     

    Episode Highlights:
    Why customers don’t like to pay for shipping [02:11]
    Free shipping is the way to go - so how can you make it happen? [07:00]
    Customers are forgiving about shipping when it comes to large items [13:43]
    Make it clear for customers which items have free shipping [15:03]
    Communicate your shipping incentives in a simple way [16:04]
    Using announcement bars for communicating your shipping incentives [19:05] 
    Communicating your shipping incentives and rates in a positive light [20:33]
    Having a separate shipping page on your site [22:05] 
    Incorporating your shipping incentives throughout your marketing strategy [22:32]
    Check your conversion rates and see if you can push the bars further [24:52]

     

    Click here for all links mentioned in this episode.



    For links to all episodes, check out our Podcast page: https://unstoppableecomm.com/podcast

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

    See omnystudio.com/listener for privacy information.

    • 27 min
    5 Tech Must Haves to Increase the Conversion Rate on Your Online Store

    5 Tech Must Haves to Increase the Conversion Rate on Your Online Store

    Last week, we took a look at 5 ways to increase your conversion rate on your online store. Similarly, there are also tech must-haves to increase the conversion rate on your website. 

    Today, we are going to share 5 tech-checks to improve your online store, the first thing we look for when an online store’s conversion rate is tanking, and we’ll also share some free tools so you can run these checks on your online store today!

    If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

    If you’re ready to sell more on your online store, this is the podcast for you. 

     

    Episode Highlights:
    The importance of conversion rates [04:23]
    Have a fast-loading website [05:10]
    Several elements that affect loading speed [06:02]
    Make sure your website is mobile-friendly to increase your conversion rate [08:09]
    Collect data through Facebook Pixel, if you use Facebook ads [11:16]
    Conduct data analytics with Google Analytics [14:08]
    Your website should follow people up when they leave without buying [15:44]
    Follow up through Facebook Ads [17:57]
    Use (and personalize) email retargeting [20:14]
    A quick review of the tech must-haves to increase conversion rate [26:02]

     

    Click here for all links mentioned in this episode.

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

    See omnystudio.com/listener for privacy information.

    • 27 min
    5 Onsite Changes to Increase the Conversion Rate on Your Online Store

    5 Onsite Changes to Increase the Conversion Rate on Your Online Store

    Are you satisfied with the current conversion rate of your online store?

    In today’s episode, we’re going to share what conversion rate is, how to work out what yours is, and what you should be aiming for. We also talk about why it’s important to focus on increasing your conversion rate, even just by one percent.

    Let’s deep dive into 5 easy things you can do to instantly increase your conversion rate!

    If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

    If you’re ready to sell more on your online store, this is the podcast for you. 

     

    Episode Highlights:
    3 ways to make more money from online stores [01:10]
    What is a conversion rate? [01:53]
    The impact of on-screen changes on increasing conversion rate [03:51]
    Change 1: Have a clean and simple layout [06:43]
    Change 2: Make your site easy to navigate [09:22]
    Change 3: Use high-quality images [12:56]
    Change 4: Don’t skip on evocative product descriptions [18:19]
    Change 5: Build trust on your website [21:05]
    Additional on-site must haves that you might want to consider [26:04]

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

    See omnystudio.com/listener for privacy information.

    • 28 min
    How to Launch a New Product with Cinzia from The Smoothie Bombs

    How to Launch a New Product with Cinzia from The Smoothie Bombs

    If you’re thinking about launching a new product or adding one to the mix, this episode is perfect for you.

    Today, we’re talking to Cinzia Cozzolino, the founder of the award-winning online store ‘The Smoothie Bombs’. She shares how she researches and decides what products to launch next, how to create hype and excitement around the launch, what to avoid when launching a new product to market, and also her launch strategy (using both free and paid media).

    If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

    If you’re ready to sell more on your online store, this is the podcast for you. 

     

    Episode Highlights:
    Cinzia and her booming smoothie business [01:33]
    The evolution of ‘The Smoothie Bombs’ [03:21]
    How her recent product launch unfolded [07:24]
    Cinzia’s recent product launch vs previous ones [09:32]
    How they came up with their new flavour [11:50]
    The process of hyping up their products [15:47] 
    What makes Cinzia’s business a huge success? [21:35]
    The role Facebook ads play in their launches [26:22] 
    Mistakes made and lessons learned in a product launch [31:00] 


    Click here for all links mentioned in this episode.

     

    About Cinzia:

    Cinzia Cozzolino is a nutritionist and the founder of The Smoothie Bombs, a certified organic smoothie booster range. In 2011, as a single mum, she bootstrapped the company after being inspired to solve her youngest daughter's fussy eating problem.



    Binge all episodes of The Unstoppable eCommerce Podcast here!



    We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

    See omnystudio.com/listener for privacy information.

    • 36 min
    How Will Apple's iOS14 Update Affect Your Online Store?

    How Will Apple's iOS14 Update Affect Your Online Store?

    What’s the big deal about Apple’s latest iOS 14 release, and how will it affect your business?

    Today, we’re going to explain what the software update is, how it will affect your ability to advertise your online store, and what you can do to prepare for the change. From Facebook Pixels to ad tracking and retargeting, we talk about what you need to know to get your store ready.

    If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

    If you’re ready to sell more on your online store, this is the podcast for you. 

     

    Episode Highlights:
    The effect on Facebook ads & tracking [03:36]
    How does this affect us as online store owners? [06:32]
    Facebook’s adjustments to support the iOS 14 update [10:07]
    The 7-day window (tracking Facebook ads) [12:43]
    A look back at organic reach & the early stages [13:58]
    Recapping the effects of iOS 14 on online store owners [15:46]
    What can we do to prepare our online stores? [17:55]
    The fundamental principles of marketing & advertising haven’t changed [21:21]
    Small business owners have greater agility to adopt new methods compared to big brands [23:05]
    Thoughts on being retargeted for ads & being tracked [24:26]

     

    Link/s from the show:
    Blog about this topic (https://unstoppableecomm.com/prepare-for-ios-14-update/) 
    How we use Facebook ads to deliver the right message to the right people blog (https://unstoppableecomm.com/facebook-ads-right-message-right-people/) 
    5 pillars of successful Facebook ads blog (https://unstoppableecomm.com/5-pillars-of-successful-facebook-ads/) 
    Principles of marketing and advertising blog (https://unstoppableecomm.com/hidden-marketing-secret/) 
    Klaviyo (https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q0ZQL&utm_medium=partner)
    3 ways to verify your domain with Facebook (https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain)

     

    For all links please visit our podcast page:https://unstoppableecomm.com/podcast/

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

    See omnystudio.com/listener for privacy information.

    • 26 min
    How to Choose the Right eCommerce Platform

    How to Choose the Right eCommerce Platform

    When you first start to join the world of selling online - or if you’ve been at it for a while - it can be really confusing and a bit daunting on which platform to use to sell your products.

    Do you go for third-party platforms like Etsy or Made it? Do you go for the big guys like Amazon and Ebay? Or should you get your own website and sell from there?

    We discuss the different platforms available for selling your products online, the pros and cons of each, the questions you need to answer before choosing the right platform to suit your business now, and into the future - and we also let you know our favourite platform and why we love it so much. 

    If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

    If you’re ready to sell more on your online store, this is the podcast for you. 

     

    Episode Highlights:
    Ask yourself, are you selling a brand or a commodity? [02:13]
    Pros and cons of selling in third party marketplaces [05:02] 
    How important is pixel data in the eCommerce world? [06:48]
    Third party marketplaces and their limited advertising structures [07:46]
    Using third party marketplaces to jumpstart your brand [09:10]
    What are the available platforms to start your online shop? [10:01]
    What makes Shopify an excellent eCommerce platform? [11:56]
    Determine your goals and assess your skills before choosing a platform [16:26]
    Be smart when working with web developers [18:18]
    Shopify is simply built for eCommerce [20:09]

     

    Link/s from the show:
    Get started with Shopify (https://www.shopify.com/?ref=unstoppable-ecomm)

     

    For all links please visit our podcast page:https://unstoppableecomm.com/podcast/

     

    We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

    See omnystudio.com/listener for privacy information.

    • 23 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Kitmaii ,

So much info & so much experience!

Loving these podcasts and the breadth of knowledge from Megan & Karyn in all areas of marketing, advertising and promotion, technical advice, practical tips (and lots of humor too). Can also highly recommend the Ecomm Ignitor Course for anyone with an online business too 😊

FlippinArtist ,

Love this podcast

Especially the one about launching a product. So informative and really interesting - highly recommend this podcast and the Unstoppable Ecomm Ignitor course also. These ladies are fabulous!

Karyn with a Y ,

About Time!

So long in the making super proud this podcast is now live and helping people sell more on their online store :)

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