66 episodes

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast Karyn Parkinson

    • Business
    • 5.0 • 19 Ratings

Helping you sell more on your online store.

    How to Use Google Ads for Your Online Store With Kaity Griffin

    How to Use Google Ads for Your Online Store With Kaity Griffin

    As much as I love Facebook Ads, they’re not the only way to sell more in your online store. Today, I’m joined by a special guest, Kaity Griffin, who is a Google Ads specialist. She runs her own digital agency and online program, which teaches business owners and digital marketers how to leverage enterprise-level strategies and execute profitable Google Ads.

    Today she’s breaking things down for us so we can see how to get started with Google Ads for an eCommerce store. Let’s dive in!

    Episode Highlights:


    What are the different types of Google Ads? [1:17]
    How do shopping ads work and how can someone use them for an eCommerce store? [3:47]
     What’s the idea behind people paying for their own name and their own brand? [6:11]
    Advice to people just starting out in their eCommerce business and intending to use Ads [10:20]
    What is the subset that indicates that someone is interested in your product? [13:20] 
    When IOS updated their system, did Google Ads get affected as well? [14:18]
    Kaity explains click-based conversion tracking [15:48]

     

    Click here for all links mentioned in this episode.

     

    About Kaity Griffin

    Kaity Griffin is a Google Ads specialist who runs her own digital agency alongside her course, Profitable Promotion which teaches business owners and digital marketers how to leverage enterprise level strategies to execute profitable Google Ads.

    When not knee-deep in ad accounts, Kaity can be found alongside her three kids, covered in books. Or, watching the Real Housewives when they're (finally) asleep.

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 19 min
    How to Choose a Shopify 2.0 Theme

    How to Choose a Shopify 2.0 Theme

    I highly recommend Shopify as a great website platform. It’s a great choice, especially when you’re just starting out with your online store. However, when it comes to choosing a theme, it can be a little bit overwhelming. So in today’s episode, I’m going to run you through what you should consider when choosing your Shopify theme.

    Episode Highlights:


    What exactly is a CDN (content delivery network)? [2:05]
    Shopify provides this robust platform where you don’t have to worry about anything. It will do the work for you. [2:44]
    Karyn shares some things that you should look out for when picking your theme. [6:10] 
    Make sure that your site looks amazing on all screen sizes. [6:33]
    Look out for the example site. [7:42]
    Find out what the theme’s support is like. [8:14]
    Make a list of all the features you want your theme to have. [9:18]

     

    Click here for all links mentioned in this episode.

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 12 min
    What to Consider When Starting an Online Store

    What to Consider When Starting an Online Store

    Now's the best time to build your eCommerce! Take it from me, your eCommerce aficionado. As for me, I am currently setting up four new online stores, to be exact. I know it’s quite a number, but trust me, I am now a pro at juggling. And what I want to share with you today are the common things that you need to consider for each of these brands. I’ll take you to some of the options that I have got, what things I am using, and strategies that I am doing. So buckle up and let’s jump straight in!

    Episode Highlights:


    The first thing you need to consider is that there are a whole range of eCommerce business models. [3:40]
    The beauty of drop-shipping [3:47]
    What is print-on-demand? [4:46]
    Wholesaling other people’s products [5:58]
    Shopify is very user-friendly and a very robust platform that will grow with you [8:40]
    When you’re thinking of a name, get one that communicates what you sell [10:40]
    Branding is so important in starting a business [11:38]
    Always have a pre-sale first to build an audience [14:06]

     

    Click here for all links mentioned in this episode.

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 17 min
    Visible Runner Co Project Part 1

    Visible Runner Co Project Part 1

    Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and spice things up for our future eCommerce business. Just a heads up, if you’re into active wear or running then you might want to give this one a listen! 

    Episode Highlights:


    What are they going to sell in their soon to be launched online store? [1:21]
    Who is their target customer avatar? [3:58]
    What are these products for? [5:57]
    The color and the branding of their products need to convey visibility. [13:22]
    A brand is a lot of things. "Brand isn’t just your logos and fonts and colors. But it is a big part, especially when you’re just starting out. [16:21]
    There are definitely a lot of brands that are memorable, and it’s really about how brands make you feel. [16:56]
    If you've got a tight budget to start with, you can always rebrand later. [25:03]
    Go with something and just keep on moving and go through the next steps. [27:55]

     

    Click here for all links mentioned in this episode.

     

    About Sarah Lovison

    Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete's safe. She has also started teaching students who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 29 min
    eComm Ignitor® - Your Questions Answered

    eComm Ignitor® - Your Questions Answered

    I am super excited that the newly updated version of eComm Ignitor® is now open for enrollment. As of the last six months, eComm Ignitor® has seen over two hundred students go through their program, completely updating every module. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a six-figure plus business.

    Episode Highlights:


    What is an eComm Ignitor®? [1:03]
    First module: Knowing your numbers [1:42] 
    Second module: Audience insights [2:20] 
    Third module: Magnetic messaging [2:43]
    Fourth module: The traffic ready module [3:13] 
    Fifth module: Content creation [3:40]
    Sixth module: Email mastery [4:43] 
    Seventh module: Facebook ad-funnel module [5:25]
    Eighth module: Optimize and Scale [6:11]
    What do you get if you join the program today?[12:20]
    11. A couple of bonuses that you would be getting if you avail the program [12:44]

     

    Click here for all links mentioned in this episode.

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 21 min
    How to create your 22/23 eCommerce Marketing Strategy

    How to create your 22/23 eCommerce Marketing Strategy

    Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful eCommerce business requires more than just a digital storefront.

    In the last few episodes, I walked you through my three keys to eCommerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your eCommerce strategy for the new financial year. Let’s dive in.

     

    Episode Highlights:


    The other way you can grow your business is to get your customers to buy again. [2:30]
    Make sure that your customer service is amazing. [3:00]
    Ensure that you have an email sequence that nurtures your customers so you’re keeping in touch even before the order arrives. [3:10]
    Run paid advertising campaigns to previous customers. [4:53] 
    With your packaging, you can persuade customers to buy again. [5:23]
    We need to be aware of where people are in their buying journey. [6:48]
    Know your numbers, know your audience, make sure that your messaging is on point and balance out your content. [10:10]
    You need to approach your marketing with a holistic view of all these things working together . [13:14]

     

    Click here for all links mentioned in this episode.

     

    Binge all episodes of The Unstoppable eCommerce Podcast here!

     

    We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 15 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

jess hutchison art ,

Such a valuable podcast!

Karyn and Megan - thank you for putting out such a valuable and informative podcast. I love listening every week, and as a relatively new small business owner I really appreciate the advice you share with your audience for free.
Having joined a different coaching program last year that hasn’t provided much value, I can honestly say I’ve learnt more from your free content and kick myself I didn’t choose the ignitor program instead.
I had great chuckle listening to you both on the ‘Christmas Ham’ episode today, you’re both so down to earth and lovely. Keep up the great content!

Henriettadavis ,

So glad I found this

I’m loving this podcast So many value bombs and practical stuff you sometimes miss.

FlippinArtist ,

Love this Girls they are amazing

So informative and really interesting - highly recommend this podcast and the Unstoppable Ecomm Ignitor course also.

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