[Male grooming] To beard or not to beard? Asking for a mate ASKING FOR A MATE

Luke is the founder of one of the first successful male grooming company in Australia. About 8 years ago, Luke launched 'The Bearded Chap' along with their first product: a beard oil. Together we discuss a challenge that Luke had to face every day when he started his business: 'How can you convince Aussie blokes to use male grooming products?'

Even with a strong background in sales, Luke still had to battle the stigmas and stereotypes attached to using beauty products when you are a man. Listen to this great episode to find out how he did it and if you wanna get your hands on one of Luke's luxury male grooming product, you can get them online: https://www.thebeardedchap.com/

Thanks again to QUID for your amazing music: https://soundcloud.com/eli-ekman/show-your-face