43 min
Turning 50% of members into PT clients, with Mark Capelin The Fitness Industry Podcast
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- Health & Fitness
Mark Capelin runs a highly successful club in which more than half of the 800 members also participate in personal training. Here, he talks to The Fitness Industry Podcast’s Oliver Kitchingman about the power of good systems combined with good leadership, consistently achieving an 80% prospect-to-member conversion rate, using paid challenges as a revenue stream and retention tool, and facilitating and rewarding healthy competition among staff.
Mark Capelin runs a highly successful club in which more than half of the 800 members also participate in personal training. Here, he talks to The Fitness Industry Podcast’s Oliver Kitchingman about the power of good systems combined with good leadership, consistently achieving an 80% prospect-to-member conversion rate, using paid challenges as a revenue stream and retention tool, and facilitating and rewarding healthy competition among staff.
43 min