What Are You Working Towards?

Chris Brodhead
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Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.

  1. 2 DAYS AGO

    #185 How to Rank in Ai Search Results - Explained by 25-Year SEO Veteran Adrian Newman

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Adrian Newman is the Founder and President of Numero Uno Web Solutions, one of Canada’s leading SEO and digital marketing agencies. With over 25 years in performance marketing, Adrian has helped hundreds of small and mid-sized businesses grow through SEO, AI-driven content, and multi-channel strategies that actually drive revenue. In this interview, we talk about: • How search is changing with AI and AEO • What still works right now in digital marketing • Lessons learned from 25 years of running successful campaigns • How he finds and closes high-value clients • What he’s working towards next in life and business Follow Adrian: https://www.numerounoweb.com/ LinkedIn: https://www.linkedin.com/in/adriannewman/ YouTube: https://www.youtube.com/@numerounoweb 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards

    21 min

  2. 5 DAYS AGO

    #184 Selling Fun is About Sharing the Joy with Every Experience with Dr. Jay Luis Aguilar

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Dr. Jay Luis Aguilar is the Global VP of Business Development at Chance Rides (https://www.chancerides.com/) — the legendary U.S. manufacturer behind rollercoasters, carousels, observation wheels, trains and immersive rides found in Six Flags, Universal, SeaWorld, Area15 Las Vegas and more. In this episode, Jay shares: • How he turned his childhood dream of designing amusement rides into reality • The surprising way theme parks, zoos & cities actually BUY rides • The creative process behind post-apocalyptic carousels & live Minion rides • The future of ride design • His personal obsession with Ironman triathlons & intentional living If you’ve ever wondered how the rides you love are actually created, funded, sold, and brought to life — this is an INSANE behind-the-scenes look you won’t find anywhere else. LinkedIn: https://www.linkedin.com/in/jayluisaguilar/ Website: https://www.chancerides.com/ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards

    23 min

  3. 21 OCT

    #183 Feeding the Planet with Zero Pesticides — Conner Tidd, Co-Founder & CEO, JustVertical.com

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What do tacos, sustainability, and the future of food all have in common? For Conner Tidd, it started with a single bunch of cilantro and became a mission to reshape how the world grows and accesses fresh produce. Conner shares the origin story of Just Vertical, a company building scalable vertical farms from condos to campuses and beyond. We explore how a university prototype led to a $30K check, why post-COVID supply chains opened doors for commercial expansion, and how Just Vertical is deploying farms as far as Moldova and Alaska to improve food security. We also dive into: • Why vertical farming isn’t a silver bullet—but is a powerful tool • How growing food closer to home reduces waste and boosts resilience • The surprising impact of clean-room farming on pesticides and fertilizers • How Conner and his team are telling powerful stories on a shoestring budget Whether you’re a tech-driven sustainability advocate or just someone tired of wilted herbs in your fridge, this episode will inspire you to think differently about where your food comes from—and what’s possible when mission meets innovation. 👉 Learn more at https://justvertical.com LinkedIn: https://www.linkedin.com/in/connertidd 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    22 min

  4. 21 OCT

    #182 Saving Lives Through App-Based Group Therapy with Irad Eichler, Founder & CEO, CirclesUp.com

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What if emotional support was as accessible as Amazon Prime? Irad Eichler, founder and CEO of Circles — a revolutionary mental health platform offering 24/7 live group support for just $40/month. Irad shares the deeply personal story behind Circles, how watching his mother battle cancer inspired him to rethink emotional care, and why audio-only peer groups led by trained facilitators are outperforming traditional therapy in many situations. Topics covered: • The loneliness epidemic & the limits of 1:1 therapy • Why men struggle to join support groups (and how that’s changing) • How Circles uses performance marketing to scale • Real stories of users leaving abusive relationships with live support • Future partnerships with hospitals, nonprofits, and employers Whether you’re a founder, therapist, or someone going through a tough time — this episode will move you. 🔗 Learn more: https://circlesup.com/ 👤 Connect with Irad: https://www.linkedin.com/in/iradeichler/ — 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    24 min

  5. 16 OCT

    #181 Why Customer Support Is a Profit Center (And How to Scale It Fast) with Pierre Latscha

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What if customer support could become one of your most powerful growth engines? Pierre Latscha, Co-founder and CCO of Onepilot, a tech-forward customer care outsourcing platform combining AI automation with real human agents — 24/7 and multilingual. We unpack how Pierre and his four co-founders launched Onepilot during the pandemic, scaled to $30M+ in ARR, and are now transforming customer service into a revenue-driving profit center. 📌 Topics Covered: • How Onepilot blends automation and empathy • Why customer care is a strategic growth lever • The rise of remote agent models • How AI is trained and deployed within support teams 👨‍💼 Learn more about One Pilot and Pierre: Onepilot → https://onepilot.co/ LinkedIn → https://www.linkedin.com/in/pierre-latscha-8956a6a5/ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    23 min

  6. 14 OCT

    #180 How Tiger Woods’ Foundation Is Changing the Future of Education with Dan Scali, VP Marketing

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What does Tiger Woods’ true legacy look like beyond golf? In this powerful episode, Dan Scali, Vice President of Marketing & Communications at TGR Foundation, shares how Tiger’s nonprofit has quietly changed the lives of tens of thousands of students across the U.S. From opening cutting-edge STEAM Learning Labs to mentoring first-generation college students and launching a 30-year legacy of education, the TGR Foundation is reshaping how youth discover their passions and build meaningful futures. 📌 Topics Covered: • The inspiring origin story of Tiger Woods’ TGR Foundation • How TGR empowers underserved students through STEAM and mentorship • Building learning labs in Anaheim, Philadelphia, L.A., and Augusta • The future of TGR’s mission and Tiger’s next 30 years of impact 🎙️ Guest: Dan Scali — VP, Marketing & Communications at TGR Foundation Connect with Dan on LinkedIn: https://www.linkedin.com/in/danielscali/ 🌐 Learn more about the TGR Foundation: https://tgrfoundation.org 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    34 min

  7. 10 OCT

    #173 Charging Your EV With Sunshine? This Inventor Made It Real

    What does it take to accidentally invent a solar cooker and go on to power EVs, fridges, and entire lives with nothing but sunshine? Patrick Sherwin, the “mad solar scientist” behind GoSun, joins me to share how a single hot dog, a vacuum tube, and a passion for clean energy led to a revolutionary product line—and a whole new way of thinking about how we live, move, and cook. From launching GoSun through crowdfunding to building solar-powered appliances that work in your backyard or during blackouts, Patrick’s story is a masterclass in purpose-driven innovation, scrappy product development, and building community around big, audacious ideas. 🌞 Discover how he’s helping people everywhere—whether in RVs, at music festivals, or in Ukraine—run their lives on the sun. 📌 Topics Covered: • The hot dog experiment that sparked a solar movement • How GoSun uses crowdfunding (and equity crowdfunding) to launch wild new ideas • The EV Solar Charger: why it’s a game-changer for daily commuters and festivals alike • Why solar resilience is more than just tech—it’s about independence, food, freedom, and family 💡 Learn more about GoSun: https://gosun.co 🚗 Reserve your EV Solar Charger: https://startengine.com/gosun 📷 Follow GoSun on Instagram: https://www.instagram.com/gosun/ 👤 Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patricksherwin/ ⸻ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent.

    39 min

  8. 9 OCT

    #179 From Spreadsheet Chaos to Perfect Cap Tables with Amit Jethani, Co-Founder at Mantle

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What happens when your startup’s ownership structure gets messy — right before a big investment round? Amit Jethani, Co-Founder at Mantle (https://withmantle.com/), breaks down the world of cap tables, capital calls, and equity management in plain language, while sharing the hard-earned lessons that led him to start Mantle after 15+ years in the startup ecosystem. We dive into how messy spreadsheets cost founders ownership, why one-star reviews can fuel product strategy, and the surprising ways AI is transforming equity management. 📌 Topics Covered: • What a cap table really is (and why most founders ignore it too long) • The dangers of SAFE notes and unexpected dilution • How Mantle uses AI to migrate messy spreadsheets into clean dashboards • Why flat-rate pricing beats “gotcha” SaaS subscriptions • The startup founder mindset: balancing product, team, and customers 👉 Learn more about Amit and Mantle: LinkedIn: https://www.linkedin.com/in/ajethani/ Websites: (personal) - https://amitjethani.com/ (company) - https://withmantle.com/ If you’re a founder, investor, or advisor looking to understand startup ownership without the spreadsheets and chaos — this episode is for you. 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    25 min
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About

Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.

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