Unlocking Market Research in APAC: The Future of Consumer Insights

In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights. 

With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today's digitized and fragmented media landscape. 

We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Florian sheds light on the journey and philosophy behind Standard Insights, highlighting how they modernize data analysis to make market research accessible, affordable, and actionable for brands of all sizes.

We also explore emerging trends, the need for local adaptability, and how the platform helps brands make informed decisions without extensive resources.

01:19 Importance of Market Research

01:58 Challenges in Modern Marketing

02:52 Consumer Trends and Specific Audiences

03:57 Founding of Standard Insights

04:58 Market Research in the APAC Region

07:42 Comparing Western and Asian Markets

10:42 Case Study: Canva's Expansion Strategy

18:14 Trends in Market Research

20:39 Modernizing Market Research

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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