45 min
#10 Unlocking Growth Through Customer Obsession with Jesse Emia Weird Growth
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- Technology
Jesse Emia has been around the block a few times when it comes to getting a company off the ground. Since 2016 Keepspace has been automating eCommerce fulfilment for online businesses. Now they process thousands of orders a day. The secret to his success, his wife. Listen to all the ups and downs of Jesse's journey to growth, how he went from getting married to selling wedding dresses and why focusing on the gaps in your industry will pay off.
Company
eCommerce fulfilment
https://www.keepspace.com.au/
Problem
Fulfilment and logistics for small business
Customers
Solopreneurs and small businesses in fashion, fitness & equipment
One big piece of advice
Stay humble. Be overproductive and conservative in your approach. Don’t go for the glamour. Some progress is better than no progress: what makes all the difference, in the end, is the motivation to keep going.
Bullets
(2:25) – Keepspace’s core customers: Solopreneurs and small businesses in fashion and fitness
(5:35) – The new world of eCommerce driven by COVID-19
(9:02) – Keepspace’s starting point and first pivot: Shark Tank and Dragon’s Den
(14:24) – Becoming laser-focused on a core group of customers
(17:55) – How Keepspace finds customers and builds trust: Organic content and transparency
(23:49) – How Keepspace used events and localised communities to grow their customer base and earn trust
(30:04) – The secret to Keepspace’s retention: not the answer you’d expect
(32:14) – What’s in store for the future at Keepspace: SaaS products
(38:35) – The advice Jesse would give to first-time entrepreneurs
(40:50) – How Keepspace maximises productivity with SaaS tools
Show & Tell
https://asana.com/ - Task management for teams
https://slack.com/intl/en-au/- Digital HQ for your company
https://airmailapp.com/- Lightning-fast mail client
https://pinpayments.com/- Accept card payments securely
Jesse Emia has been around the block a few times when it comes to getting a company off the ground. Since 2016 Keepspace has been automating eCommerce fulfilment for online businesses. Now they process thousands of orders a day. The secret to his success, his wife. Listen to all the ups and downs of Jesse's journey to growth, how he went from getting married to selling wedding dresses and why focusing on the gaps in your industry will pay off.
Company
eCommerce fulfilment
https://www.keepspace.com.au/
Problem
Fulfilment and logistics for small business
Customers
Solopreneurs and small businesses in fashion, fitness & equipment
One big piece of advice
Stay humble. Be overproductive and conservative in your approach. Don’t go for the glamour. Some progress is better than no progress: what makes all the difference, in the end, is the motivation to keep going.
Bullets
(2:25) – Keepspace’s core customers: Solopreneurs and small businesses in fashion and fitness
(5:35) – The new world of eCommerce driven by COVID-19
(9:02) – Keepspace’s starting point and first pivot: Shark Tank and Dragon’s Den
(14:24) – Becoming laser-focused on a core group of customers
(17:55) – How Keepspace finds customers and builds trust: Organic content and transparency
(23:49) – How Keepspace used events and localised communities to grow their customer base and earn trust
(30:04) – The secret to Keepspace’s retention: not the answer you’d expect
(32:14) – What’s in store for the future at Keepspace: SaaS products
(38:35) – The advice Jesse would give to first-time entrepreneurs
(40:50) – How Keepspace maximises productivity with SaaS tools
Show & Tell
https://asana.com/ - Task management for teams
https://slack.com/intl/en-au/- Digital HQ for your company
https://airmailapp.com/- Lightning-fast mail client
https://pinpayments.com/- Accept card payments securely
45 min