Why customer experience has become so important

Customer experience or CX is a term that’s getting used more and more every day. 15 years ago there was barely any companies with a specific CX team and the Chief customer officer or Experience Officer roles didn’t exist. So we’re going to give you 5 key reasons why customer experience has become so important.

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

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