35 min
Why Your Practice Isn’t Growing & The Business Constraints You Need to Overcome - With Zed Williamson Practice Growth HQ
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- Marketing
Episode Summary: In this episode of Practice Growth HQ, I speak with Zed Williamson about the business constraints that are stopping your practice from growing.
Zed is the Founder of Trackable Med and the Creator of the Medical Sales Accelerator as well as the Physician Growth Accelerator. He strongly believes that in order to get different results, we need to change the way we work.
In this episode, you’ll learn what kinds of constraints often crop up in healthcare businesses, why communication is vital for your patients and the three key areas of your business that may need better systems.
If you’re curious about your business blind spots, be sure to take notes during this episode!
What you’ll learn:
(03:03) Zed shares how his background in copywriting led him to learn about human behaviour change and start his business, ‘Trackable Med’
(05:00) Constraints in business: Zed unpacks what he usually finds is hampering a practice’s growth
(07:21) The three areas of your business where you may find you have constraints
(09:20) The decision stage for your prospective patients; learn about the questions they’re asking themselves before they book an appointment with you
(12:00) Discover why any marketing messaging about yourself or your expertise is worthless
(16:22) The Capture Phase: The information your leads aren’t really interested in and the importance of human-to-human connection
(20:51) Discover an effective way to communicate with “price shoppers”
(23:30) The best question you can ask to minimise no-show appointments dramatically
(24:45) The Curse of Knowledge: How your expertise is hindering relationships with your patients
(28:44) The most common phrase healthcare providers hear from patients after a procedure (and why it is a reflection of poor communication on your part)
(30:21) Unpacking your patient’s barrier bias and how to overcome it
Plus loads more!
Links and Resources:
Website: https://physiciangrowthaccelerator.com
Podcast: The Physician Growth Accelerator
Episode Summary: In this episode of Practice Growth HQ, I speak with Zed Williamson about the business constraints that are stopping your practice from growing.
Zed is the Founder of Trackable Med and the Creator of the Medical Sales Accelerator as well as the Physician Growth Accelerator. He strongly believes that in order to get different results, we need to change the way we work.
In this episode, you’ll learn what kinds of constraints often crop up in healthcare businesses, why communication is vital for your patients and the three key areas of your business that may need better systems.
If you’re curious about your business blind spots, be sure to take notes during this episode!
What you’ll learn:
(03:03) Zed shares how his background in copywriting led him to learn about human behaviour change and start his business, ‘Trackable Med’
(05:00) Constraints in business: Zed unpacks what he usually finds is hampering a practice’s growth
(07:21) The three areas of your business where you may find you have constraints
(09:20) The decision stage for your prospective patients; learn about the questions they’re asking themselves before they book an appointment with you
(12:00) Discover why any marketing messaging about yourself or your expertise is worthless
(16:22) The Capture Phase: The information your leads aren’t really interested in and the importance of human-to-human connection
(20:51) Discover an effective way to communicate with “price shoppers”
(23:30) The best question you can ask to minimise no-show appointments dramatically
(24:45) The Curse of Knowledge: How your expertise is hindering relationships with your patients
(28:44) The most common phrase healthcare providers hear from patients after a procedure (and why it is a reflection of poor communication on your part)
(30:21) Unpacking your patient’s barrier bias and how to overcome it
Plus loads more!
Links and Resources:
Website: https://physiciangrowthaccelerator.com
Podcast: The Physician Growth Accelerator
35 min