Young and Profiting with Hala Taha YAP Media Network

Alcohol offered Michael Easter a cheap thrill. But when he got sober, he needed to fill the void with other stimulating experiences. So, he turned to travel, surrounding himself with brilliant thinkers and people living at the extremes. From hunting in the Arctic to living in the Bolivian jungle, his experiences have helped him uncover practical ideas for optimizing life. In this episode, Michael breaks down the power of discomfort, the scarcity loop, and how to avoid falling into the trap of excess and bad behaviors.

Michael Easter is an expert on behavioral change and a New York Times bestselling author of The Comfort Crisis and Scarcity Brain. He is also a contributing editor at Men's Health magazine and a columnist for Outside magazine. 

In this episode, Hala and Michael will discuss:
- The side effects of too much comfort
- How to infuse more discomfort in our daily lives 
- How uncomfortable situations lead to better health and more happiness
- Why we’re overly competent but underconfident
- The upside of boredom
- Why thinking of death leads to better decision-making 
- The problems of excess
- How the scarcity loop fuels bad habits
- Why we're so obsessed with unpredictable results
- How can we rewire our brains to change bad behaviors
- Tips for avoiding scarcity cues
- How to deal with information overload
- And other topics…

Michael Easter is an adventurer, an expert on behavioral change, and a New York Times bestselling author of The Comfort Crisis and Scarcity Brain. He is also a contributing editor at Men's Health magazine, a columnist for Outside magazine, and a professor at the University of Nevada, Las Vegas. His research focuses on how embracing discomfort can enhance well-being. His work has been featured in publications such as Men’s Journal, New York, and Scientific American, reaching audiences in over sixty countries. He shares his latest insights through his popular newsletter, ‘2% with Michael Easter.’ 

Connect With Michael:
Michael’s Website: https://eastermichael.com/   
Michael’s LinkedIn: https://www.linkedin.com/in/michael-easter-b208848/   
Michael’s Twitter: https://twitter.com/Michael_Easter  
Michael’s Instagram: https://www.instagram.com/michael_easter/ 
Michael’s Newsletter: https://www.twopct.com/   

Resources Mentioned:
Michael's Books:
The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self: https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767   
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough: https://www.amazon.com/Scarcity-Brain-Craving-Mindset-Rewire/dp/0593236629 
 
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After his day job at a hedge fund, Sal Khan would tutor his 12-year-old cousin in math over the internet. When she moved to a more advanced track at school, word spread. Soon, he was tutoring over a dozen friends and relatives all over the country. His tutoring side project went from a humble YouTube channel to a renowned education nonprofit. Recently, they launched the first AI tutor built on GPT-4 technology. In this episode, Sal and Hala discuss how artificial intelligence could impact the future of education and work. 

Sal Khan is the founder of the widely used education platform, Khan Academy. In 2012, he was recognized as one of TIME's “100 Most Influential People in the World”. Sal is the author of Brave New Words, a book on AI to be released on May 14th, 2024. 

In this episode, Hala and Sal will discuss:
- Sal’s transition from finance to education
- The humble beginnings of Khan Academy
- Sal’s decision to operate as a nonprofit
- Misconceptions about nonprofits
- Sal’s advice for entrepreneurs and nonprofit startups
- Equity in education
- Running a successful nonprofit
- The potential of AI in education
- The development of the AI tutor and teaching assistant, Khanmigo.
- Guardrails for AI to ensure transparency, safety, and privacy 
- The power of tutoring in personalized education 
- How AI can enhance human creativity 
- Concerns about unethical uses of AI
- Opportunities for entrepreneurs leveraging AI
- AI for skill expansion
- The potential impact of AI on hiring processes
- And other topics…
 
Sal Khan is the founder and CEO of Khan Academy, a nonprofit organization that provides free, world-class education to more than 155 million registered users worldwide. Sal’s interest in education started during his undergraduate studies at MIT, where he developed math software for children with ADHD and tutored public school students in Boston. In 2012, he was listed among TIME's "100 Most Influential People in the World". Sal’s book on AI, Brave New Words, is scheduled for release on May 14th, 2024.

Resources Mentioned:
Sal’s Website: https://www.khanacademy.org/ 
Sal’s LinkedIn: https://www.linkedin.com/in/khanacademy/ 
Sal’s Twitter: https://twitter.com/salkhanacademy 
Sal’s Instagram: https://www.instagram.com/khanacademy 
Sal’s Facebook: https://www.facebook.com/salkhanacademy/ 
Sal’s Book, Brave New Words: How AI Will Revolutionize Education (and Why That's a Good Thing): https://www.amazon.com/Brave-New-Words-Revolutionize-Education/dp/0593656954 
 
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Bill Perkins showed up at the New York Mercantile Exchange every day until he got a job as an assistant peon. He started with a salary below $16,000 per year and drove a limo in the evenings to make ends meet. Yet, he dedicated his nights to reading books on trading, the oil market, and options. Through unwavering determination, he became a millionaire by 30. Today, he is one of the world's most successful hedge fund managers and entrepreneurs. In this episode, Bill shares his wisdom about making money and how to spend it. He also explains why your goal should be to die with zero dollars in the bank instead of as a millionaire.

Bill Perkins is a hedge fund manager, film producer, and high-stakes poker player. He trained on Wall Street before finding success as an energy trader in Houston, TX. He's the author of Die With Zero, which advocates prioritizing experiences over wealth accumulation for retirement.

In this episode, Hala and Bill will discuss:
- Bill’s foray into finance
- His advice for aspiring millionaires
- What commodities hedge funds do
- His approach to taking calculated risks
- Why he prioritizes experiences over possessions
- Money as a tool to drive fulfillment 
- The balance between work and play 
- The pitfalls of saving yourself out of a life
- The peak utility of your money
- The fear of dying broke vs. not living life to the fullest
- Planning for optimal fulfillment with time bucketing
- And other topics…

Bill Perkins is a hedge fund manager, film producer, author, and high-stakes poker player. After studying engineering, he trained on Wall Street and later moved to Houston, TX, where he made a fortune as an energy trader. During the 2007-2008 financial crisis, he profited $1.25 million in one week trading Goldman Sachs stock. His fund saw gains of over 100% in 2021 and 208% in 2022 by betting on rising natural gas prices ahead of Russia's invasion of Ukraine. His book, Die With Zero, advocates prioritizing memorable experiences over wealth accumulation. Bill views his career as an engine for personal growth and spends his time exploring the world, savoring his relationships, and taking in all that life has to offer. 

Resources Mentioned:
Bill’s Website: https://www.diewithzerobook.com/welcome 
Bill’s LinkedIn: https://www.linkedin.com/in/bill-perkins-dwz/  
Bill’s Twitter: https://twitter.com/bp22  
Bill’s Instagram: https://www.instagram.com/billperkins/ 
Bill’s Facebook: https://www.facebook.com/diewithzero/ 
Bill’s Book, Die with Zero: Getting All You Can from Your Money and Your Life: https://www.amazon.com/Die-Zero-Getting-Your-Money/dp/0358099765  
Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence by Vicki Robin and Joe Dominguez: https://www.amazon.com/Your-Money-Life-Transforming-Relationship/dp/0143115766 

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Sponsored By:
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LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at LinkedIn.com/YAP.
 
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During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability.

Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business.

In this episode, Hala and Nir will discuss:
- What is behavioral design?
- The goal behind Nir’s book Hooked
- Defining what a habit is
- Why are habits good for business? 
- Four-step hook model 
- How is the hook model different from traditional feedback loops?
- Defining paid and earned triggers 
- Lewin’s Equation and why it’s important that a product is easy to use 
- The three different types of rewards
- The five fundamental questions to build habit-forming products
- Why did Nir write Indistractable?
- Nir on why indistractability is the ultimate secret weapon
- Four parts of the indistractable model 
- And other topics…

Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.

Resources Mentioned:
Nir’s Website: https://www.nirandfar.com/   
Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/  
Nir’s Twitter: https://twitter.com/nireyal  
Nir’s Instagram: https://www.instagram.com/neyal99/ 
Nir’s Facebook: https://www.facebook.com/nirandfar/ 
Nir’s Books:
Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp    
Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp
 
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Dr. Michael Gervais often skipped school to do something he was actually good at: surfing. But performance anxiety would overwhelm him when he had to compete with an audience watching. One day, a competitor challenged him to stop thinking about everything that could go wrong. Michael took his advice, and just like that, he could perform. That was the beginning of his interest in the mind. Today, he helps star athletes and professionals to hack their minds and perform at their peak. In this episode, Michael helps us understand why we value other people's opinions over ours. He also shares powerful techniques for harnessing the power of the mind. 

Dr. Michael Gervais is a performance psychologist, author, and host of the Finding Mastery podcast. He is one of the world's leading experts on the relationship between the mind and human performance. He is also the co-founder of Compete to Create, a digital platform for mindset training. 
 
In this episode, Hala and Michael will discuss:
- The beginnings of his interest in the mind
- His career journey to becoming a high-performance sports coach 
- How he works with athletes to reach peak performance
- Common challenges for elite athletes and business professionals
- Training the mind around a growth mindset 
- The importance of recovery for high performers
- Powerful breathing practices for building mental strength
- Mental imagery for creating familiarity with excellence
- The four steps of his morning mindset routine
- The first rule of mastery
- Where FOPO (the fear of other people’s opinions) comes from
- How Beethoven overcame FOPO 
- Choosing purpose in a performance-obsessed culture
- And other topics…

Michael Gervais is one of the world's top high-performance psychologists and leading experts on the relationship between the mind and human performance. His clients include Olympians, world record holders, Fortune 100 CEOs, high-performing athletes from every major sport, and internationally acclaimed artists. He supported Team USA across three Summer Olympic Games and two Winter Olympics, helping athletes win over 30 medals. Michael is the co-founder of Compete to Create, a digital platform for mindset training. The firm works with a limited portfolio of Fortune 500 companies, including Microsoft, AT&T, and Amazon. Michael hosts the Finding Mastery podcast and is the author of The First Rule of Mastery, published in 2023.
 
Resources Mentioned:
Michael’s Website: https://findingmastery.com/ 
Michael’s LinkedIn: https://www.linkedin.com/in/drmichaelgervais/ 
Michael’s Twitter: https://twitter.com/michaelgervais 
Michael’s Instagram: https://www.instagram.com/michaelgervais/ 
Michael’s Facebook: https://www.facebook.com/drmichaelgervais/ 
Michael’s YouTube: https://www.youtube.com/c/FindingMastery 
Michael’s Podcast, Finding Mastery: https://podcasts.apple.com/us/podcast/finding-mastery/ 
Michael's Book, The First Rule of Mastery: Stop Worrying About What People Think of You: https://www.amazon.com/First-Rule-Mastery-Worrying-People/dp/1647823242 
 
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Lisa Bilyeu became toxic as a defense mechanism against her abusive ex. However, she was able to break free and rebuild her confidence. Armed with new boundaries, she entered a supportive relationship with her husband, enabling her to show up for herself with radical confidence, even through her transformation from housewife to co-founder of a billion-dollar company. In this episode, Lisa addresses the impact of relationships on confidence as she offers a glimpse into her book’s new chapter on relationships. She also discusses the concept of radical confidence and how to use insecurities to fuel personal growth.

Lisa Bilyeu is the co-founder of Quest Nutrition and Impact Theory. She is the host of Women of Impact, and the author of Radical Confidence, a book that teaches you how to be driven by your insecurities to create the life of your dreams.

In this episode, Hala and Lisa will discuss: 
- How competence breeds confidence
- The meaning of radical confidence
- How toxic gratitude keeps you stuck
- Serving others by putting yourself first
- The impact of relationships on your confidence
- Fueling success using your insecurities
- The importance of setting boundaries
- How your identity can trap you
- The danger of relying on external validation
- Her ‘no-BS’ approach to defining crystal clear goals
- Tips for feeling your most confident
- The first step to finding the right partner who will uplift you
- And other topics…

Lisa Bilyeu is the co-founder of the billion-dollar company, Quest Nutrition. She built the company’s fulfillment department from scratch and helped it reach #2 on the Inc. 500 list of the fastest-growing private companies. She is also the co-founder and President of Impact Theory, a digital media production company focused on empowering content. Lisa is the bestselling author of Radical Confidence and the host of Women of Impact, which centers on female empowerment. She has been featured in publications like Forbes, Business Insider, Success, and People. 

Connect with Lisa:
Lisa’s Website: https://www.radicalconfidence.com/
Lisa’s LinkedIn: https://www.linkedin.com/in/lisabilyeu/
Lisa’s Twitter: https://twitter.com/lisabilyeu
Lisa’s Instagram: https://www.instagram.com/lisabilyeu/
Lisa’s Facebook: https://www.facebook.com/lisabilyeu/
Lisa’s Podcast, Women of Impact: ​​https://podcasts.apple.com/us/podcast/women-of-impact/id1435217865 

Resources Mentioned:
Lisa’s Book, Radical Confidence: 10 No-BS Lessons on Becoming the Hero of Your Own Life: https://www.amazon.com/Radical-Confidence-No-BS-Lessons-Becoming/dp/1982181419

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