21 Handshake Marketing Podcast

Sarah Hayes
21 Handshake Marketing Podcast

Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.

  1. 23/04/2020

    EP 87: Top 10 FAQ's About Content Generation

    Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. But what content should you create? We break it down into the top 10 FAQ's we get about content on the podcast today! 1) What are the different types of content? 2) What does it mean to be a content creator? 3) What is content creation on social media? 4) How do you create content? 5) What is content in writing? 6) Why is content optimization important? 7) How do you deliver content effectively? 8) What makes content interesting? 9) What does content curation mean? 10) Is content important for SEO? Content generation is very important in your digital marketing strategy - but it comes down to creating the right content for the right audience… who will encounter it at the right time! Show notes: https://mainsite.21handshake.com/podcasts/ep-87/ Watch: https://youtu.be/25SIhCODRUM

    19 min

  2. 23/04/2020

    Ep 86: Do Your Social Accounts Tell a Consistent Story?

    When we work with our clients and dive deep into their social accounts - the first thing I love to talk about first is social media goals. I think a lot of businesses jump onto social media - but then they have no clue why they are there except for the reason that someone told them they should be! So they post and don’t see any traction, get frustrated and then just stop. Social media can be very effective when you have the right goals in place! Listen to our episode to determine what your goals should be for: -Listening -Influencing -Selling Download a free PDF about social media goals in the show notes! Show notes: : https://mainsite.21handshake.com/podcasts/ep-86/ ‎ Watch video:  https://youtu.be/IakcA-k_XGs

    17 min

  3. 22/04/2020

    Ep 85: Why We Recommend that You Go Audit Your Website Now

    In this episode we talk about why you should do a website audit then go over some specific steps on how to do that! We love to tell our clients, a website is not a one and done type of deal- you should always be working to improve it with fresh content, test your user experience and of course improve SEO. There are 3 main benefits of a website audit:  ✔️Website performance optimization  ✔️Search engine optimization  ✔️Conversion optimization Get your free website audit checklist in the show notes: https://mainsite.21handshake.com/podcasts/ep-85/ Watch the video: https://youtu.be/tuMHtqE40io

    24 min

  4. 22/04/2020

    Ep 84: FAQ's about a Digital Marketing Process

    In the episode we go over top questions we receive about our digital marketing process! Those questions include: ✔️How Long Does it Take? ✔️What If My Budget is Small? ✔️I Don't Have a Marketing Team, Does this Still Work? And more! Listen as we dive into our process and answer your questions! Watch the Video: https://youtu.be/PBSjuXLS0_A   Read the Show Notes:  https://mainsite.21handshake.com/podcasts/ep-84/ ‎

    15 min

  5. 25/02/2020

    Ep 83: A Simple Yet Effective Brand Assets Audit

    Today we’re talking about brand assets – and how to align all the assets your business has! This is a particularly important step for growing businesses to take, and also one of the most satisfying. Far too many businesses think that their marketing is just hit or miss, or that that they need to keep coming up with new ideas. Auditing your brand assets is all about gathering all your content and seeing just what it can become! For companies that already have a marketing system in place, auditing plays another very important role: It helps businesses take a look at all their different content and make sure it’s all consistent – matching tone, product info, promises made, even colors and visuals. This keeps all marketing content on the same page, and shows exactly where the brand is at. It’s especially vital for companies that may have changed content strategies or logos a few times in the past but haven’t really thought about it. Find all show notes: https://mainsite.21handshake.com/podcasts/ep-83/ Watch: https://youtu.be/lCVCGfLFcX8

    15 min

  6. 17/02/2020

    Ep 82: Branding is the Reason they say YES

    Your brand is more than your logo! It absolutely is your logo, the colors you use, and your tagline, but it’s also a lot more than that. Essentially, your brand is everything that people know about you when you open communication with them. In our podcast, we’re walking through a little brand workshop using 21 Handshake as an example, so you can really get an idea of what that means. We will go over these exercises: ✔️Describe your brand in one sentence! ✔️How do you think your brand makes people feel? ✔️What value does your brand promise people? ✔️What peers does your brand have? ✔️Ultimately, what are you proud of?  Watch the show! https://youtu.be/Wwx0K2fJn_g Show notes: https://mainsite.21handshake.com/podcasts/episode-82/

    40 min

  7. 10/02/2020

    Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas

    This week, we’re going to discuss an extremely important step in understand your audience and turning that into actionable information for your marketing planning – buyer personas! We’ve talked about buyer personas a couple times before, but we want to do a deeper dive in this episode and really discuss how they’re put together. Too many businesses skip creating buyer personas when they are a key part of putting together a strategy, so let’s look at what’s involved. This episode dives deep into ideal buyer vs. buyer persona and explains the difference between the two. We go over the specific questions you need to ask to discover your ideal buyer and then the specific questions to ask to discover your buyer persona (s)! Watch the episode: https://youtu.be/ZlMQkY-u4Jc Show Notes: https://21handshake.com/podcasts/ep-81/

    25 min

  8. 27/01/2020

    Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants

    This episode dives into step 1 of our digital marketing blueprint and talks about lean market research. Lean market research uses primary data to determine what problems your product/service could solve for people. During lean market research, you talk with customers directly to gain valuable feedback, a higher value is placed on quality conversations vs. cursory surveys, there is a continuously collecting of insights and intelligence, as opposed to conducting infrequent, “big bang” research studies and at its core the market research becomes the “voice of the customer” and uses insights to transform the business, as opposed to conducting research in a vacuum. Watch episode on YouTube: https://youtu.be/hsMAkHaNMz8 Read: https://21handshake.com/podcasts/ep-80-lean-market-research-leads-you-to-discover-what-your-audience-wants/

    35 min
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    About

    Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.

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