a BROADcast for Manufacturers

Keystone Click
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a BROADcast for Manufacturers

Three BROADS (Lori Highby, Kris Harrington, and Erin Courtenay) bringing you stories and strategies exploring manufacturing topics that challenge the status quo while laying the foundations for future success. Together with special guests they’ll celebrate what’s working and unpack what is not so YOU can learn, grow, and succeed. The hosts are a BROADcast for Manufacturers are: Kris Harrington | President and COO of GenAlpha Technologies | linkedin.com/in/kristinaharrington Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip360, an eCommerce, eCatalog and Analytics solution for manufacturers and distributors who want to grow their business online. Erin Courtenay | VP of Digital Services at Earthling Interactive | linkedin.com/in/erincourtenay Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future. Lori Highby | Founder & CEO @ Keystone Click | linkedin.com/in/lorihighby Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.

  1. 80:  Understanding the Leadership Continuum in Manufacturing- with Jim Mayer

    4 JUN

    80:  Understanding the Leadership Continuum in Manufacturing- with Jim Mayer

    Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com. Meet Jim MayerWith over two decades of experience in the manufacturing industry, Jim Mayer is a recognized leader, storyteller, and advocate for the transformative power of connection. As the founder of The Manufacturing Connector, Jim has built a platform that strengthens the industry through innovative content, leadership development, and community-building initiatives. His work inspires collaboration, empowers emerging leaders, and celebrates the human side of manufacturing. A passionate advocate of manufacturing, Jim is dedicated to amplifying the voices of industry leaders and sharing the values and innovations that drive the sector forward. Through his leadership programs, live events, and thought-provoking media, Jim equips professionals with the tools and insights they need to thrive in a rapidly changing landscape. Known for his authenticity, humility, and innate curiosity, Jim is a sought-after speaker who engages audiences with his unique ability to connect people to ideas, opportunities, and each other. His commitment to fostering meaningful growth and innovation continues to shape the future of manufacturing and elevate its culture. Connect with Jason! The Manufacturing Connector LinkedIn ​​Manufacturing Culture Podcast Lead the Change Tour 2025 jim.mayer@themfgconnector.com   (480)532-2717 Highlights 00:00 The Power of Body Language 04:22 Introducing Jim Mayer: A Leader in Manufacturing 09:00 Jim Mayer on Leadership in Manufacturing 17:45 The Leadership Development Continuum 25:36 The Importance of Culture in Manufacturing 26:45 Understanding Organizational Culture 28:28 The Impact of Hiring for Culture 30:03 Defining Buzzwords and Values 30:58 Marketing and Culture Alignment 35:57 Challenges in Mergers and Acquisitions 40:56 The Importance of Intentional Culture Building 41:36 Fun Facts and Personal Stories Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    50 min
  2. 79:  Unlocking E-Commerce Power- with Jason Greenwood

    21 MAY

    79:  Unlocking E-Commerce Power- with Jason Greenwood

    Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com. Meet Jason GreenwoodJason is the founder of Greenwood Consulting - a specialist B2B e-commerce consultancy. For 25+ years Jason has been helping brands and suppliers expertly architect compelling digital buying and brand engagement experiences. Along with hosting The E-Commerce Edge Podcast, he is a passionate eCommerce mentor, commentator, keynote speaker and content producer who loves giving back to the industry. Jason was born and raised in the USA, spent nearly 30 years in New Zealand and is now based in Mexico with his wife Sarah and dog Herbie. Connect with Jason! Greenwood Consulting LinkedIn Links The Monte Carlo drink recipe New Amazon Ads research explores how major milestones can impact the relationship between consumers and brands Highlights 00:00 Favorite Drinks and New Discoveries 04:24 Introducing Jason Greenwood 08:03 Challenges in Digital Transformation 14:36 The Role of AI in Manufacturing 28:16 Unlocking Customer Insights for Digital Services 29:40 The Importance of Self-Service in E-Commerce 30:34 B2C vs. B2B: Different Goals, Different Experiences 35:21 Challenges in Digital Transformation for Manufacturers 40:46 Interesting Facts and Personal Insights 49:05 Conclusion and Contact Information Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    51 min
  3. 78:  Stop Being the Best Kept Secret: Flipping the Script- with Curt Anderson from B2Btail

    7 MAY

    78:  Stop Being the Best Kept Secret: Flipping the Script- with Curt Anderson from B2Btail

    Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com. Meet Curt Anderson Curt Anderson is the founder of B2B Tail dedicated to helping manufacturers stop being the best kept secret in their industry through profitable digital sales growth strategies. With over nine years at B2Btail, Curt provides valuable e-commerce strategies that help manufacturing companies achieve their goals and reach success. He creates free resources to guide manufacturers on their e-commerce journey, including checklists, keyword strategies, and website optimization techniques. Curt's mission is to ethically drive the highest profits possible for manufacturers and entrepreneurs through effective digital marketing. Connect with Curt! B2Btail LinkedIn YouTube Highlights 00:00 Introduction and Greetings 01:09 Guest Introductions and Banter 06:04 Lightning Round Fun 13:24 Deep Dive into Digital Strategies 15:23 Consistency in Marketing 20:13 Out Teaching the Competition 24:11 The Importance of Repetition in Social Media 24:47 Repurposing Content for Maximum Impact 24:57 Sharing Expertise to Build Trust 26:23 Know Your Soulmate: Understanding Your Ideal Customer 28:33 Strategies for Identifying Ideal Customers 31:54 Rounding the Bases: Categorizing Clients 35:40 What We Just Learned: Insights and Takeaways 43:39 Closing Thoughts and Appreciations Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    47 min
  4. 77: How Experience Shapes Entrepreneurship- with Vivek Joshi

    23 APR

    77: How Experience Shapes Entrepreneurship- with Vivek Joshi

    Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com. Meet Vivek JoshiVivek is the founder and CEO of Entytle, a provider of Installed Base Intelligence solutions to Original Equipment Manufacturers. He has extensive leadership experience in various industries, spanning diversified industrial manufacturing, healthcare, high technology and private equity. He previously was founder and CEO of LumaSense Technologies Inc., an Operating Partner at Shah Capital Partners, and Senior Vice President of Marketing for Sun Services, a $3.6 billion division of Sun Microsystems. He also served at Webvan as Vice-President of Program Operation; at GE Transportation as General Manager, Off Highway/Transit Systems; at GE Corporate as Manager of Corporate Initiatives; at Booz Allen & Hamilton as a Management Consultant; and at Johnson & Johnson in an operations role. Vivek has an M.S. in Chemical Engineering and an M.B.A. from the Darden School of Business at the University of Virginia, Charlottesville and a B.Tech in Chemical Engineering from IIT, Mumbai. Connect with Vivek! Entytle vivek.joshi@entytle.com  LinkedIn Aftermarket Champions Podcast Links Kirin Holdings will begin online sales of "Electric Salt Spoon", a spoon that uses electricity to enhance salty and umami taste Highlights 00:00 Fun Team Question: What's Your Career Theme Song? 01:55 Introducing Our Guest: Vivek Joshi 04:58 Vivek's Journey in Manufacturing 08:50 The Impact of Key Mentors 11:10 Why Entrepreneurship? 13:03 The Importance of Aftermarket Services 16:28 I Just Learned That: Fascinating Insights 21:31 Addressing the Labor Crisis in Manufacturing 24:49 Conclusion and Contact Information Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    27 min
  5. 76: The Real Impact of the Entrepreneurial Operating System- with Hani Malek

    9 APR

    76: The Real Impact of the Entrepreneurial Operating System- with Hani Malek

    Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.  Meet Hani MalekWith over 35 years of experience in the manufacturing industry, I am a passionate and results-oriented leader with a proven track record of revenue, profit, and cash flow growth. As a Professional EOS Implementer, I help entrepreneurs and business leaders get better at three things - VISION, TRACTION and HEALTHY. At the end of our journey together, everyone is on the same page with where the company is going and how it is going to get there. Company leaders are working together as a healthy, functional, highly accountable, cohesive team and everyone in the organization makes progress each day toward achieving the vision. Connect with Hani! Hani Malek - EOS Worldwide hani.malek@eosworldwide.com LinkedIn Highlights 00:00 Teams vs. Zoom: The Great Debate 02:02 Introducing Hani Malik: Manufacturing Expert 02:59 Understanding EOS: Entrepreneurial Operating System 04:49 Core Values and Uncomfortable Truths 10:02 Facilitating Change: Overcoming Resistance 12:11 Defining Entrepreneurial Companies 14:04 Is This For You? 14:26 Uncomfortable Learning Moments 14:55 Wind Chill Factor Explained 16:26 LinkedIn Insights with Laurie 18:53 Mushroom Facts with Annie 22:42 Understanding Kolbe Scores 25:27 Wrapping Up and Contact Info Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    27 min
  6. 75: Navigating Sales Chaos- with Liz Heiman

    26 MAR

    75: Navigating Sales Chaos- with Liz Heiman

    Meet Liz HeimanLiz has been conquering the sales environment since she was 15, hawking lingerie at local flea markets. A self-proclaimed introvert, she recognized that sales success comes not from owning the room but from owning the relationship. Her transformative training programs have powered the success of HP and Coca-Cola. Liz earned her stripes as head of Miller Heiman's struggling Asian-Pacific region. She engineered a turnaround from red ink to black, catapulting annual sales to $1 million within just two years. At the vanguard of B2B sales, Liz specializes in propelling manufacturing companies from uncertainty to profitable and predictable revenue-generating systems. Connect with Liz! Regarding Sales Sales SOS Podcast LinkedIn Facebook Instagram Special Offers:  Scale Your Sales with a Sales Operating System: Free Download Highlights 00:00 Introduction and Career Reflections 01:32 Introducing Today's Guest: Liz Heiman 02:37 Common Sales Problems in Manufacturing 03:26 The Impact of AI and Technology on Sales 07:08 Challenges in Sales Management 13:13 Chaos in Sales Organizations 17:39 Identifying the Chaos in Sales Processes 17:54 Managing the Sales Funnel Effectively 18:23 Importance of Strategy in Sales 20:30 Understanding Sales Math and KPIs 25:20 Building Trust and Relationships in Sales 27:32 Customer-Centric Sales Approach 30:01 Sponsor Message and Show Wrap-Up Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    38 min
  7. 74: Pints & Podcasts: A Crossover with Manufacturing Happy Hour Featuring Ron Hockersmith

    19 MAR

    74: Pints & Podcasts: A Crossover with Manufacturing Happy Hour Featuring Ron Hockersmith

    Meet Ron HockersmithRon grew up in Arizona and studied Mechanical Engineering at Arizona State University and The California Institute of Technology. After stints in gas turbine engine design and research on the mechanics of viruses he ended up in Milwaukee at GE Healthcare. Ron became a Lean Master Blackbelt and led teams in new product introductions at GE for 14 years before transitioning to a VP of Engineering role for an international defense contractor.  Ron retired early in 2020 and after fixing everything there was to fix on his 1903 Victorian home, he got bored and started working part-time at a brewery before joining forces with former colleagues to start Amorphic Beer. Connect with Ron! Amorphic Beer hello@amorphicbeer.com LinkedIn Instagram Check out Manufacturing Happy Hour, hosted by Chris Luecke, the podcast where they get real about the latest trends and technologies impacting modern manufacturers. Highlights 00:00 Welcome to Pints and Podcast 01:06 Introductions and Cheers 02:26 Discussing Beers and Brewing Techniques 06:23 Meet Ron Hockersmith: From Engineering to Brewing 07:46 Applying Manufacturing Principles to Brewing 15:16 Challenges and Innovations in Craft Brewing 22:37 Entrepreneurial Insights and Work-Life Balance 27:48 I Just Learned That: Fun Facts and Insights 35:47 Wrapping Up and Contact Information Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    39 min
  8. 73: Pushing Beyond the Business Plateau- with Damon Pistulka

    12 MAR

    73: Pushing Beyond the Business Plateau- with Damon Pistulka

    Meet Damon PistulkaDamon Pistulka is the co-founder of Exit Your Way, a company dedicated to helping business owners maximize their business value, prepare for successful exits, and sell their businesses. Damon’s journey started on a 3,000-acre farm in South Dakota, where he learned the true meaning of hard work and resilience. His career began in engineering but quickly expanded into leading and scaling companies across industries like manufacturing and healthcare. Damon’s expertise lies in business strategy, leadership development, transforming business operations, and the lives of those who run them. When he’s not guiding business leaders, Damon enjoys spending time with his family and exploring the great outdoors. Connect with Damon! Exit Your Way LinkedIn Highlights 00:00 Fun Morning Question: Reincarnation Choices 04:16 Guest Introduction: Damon Pistulka 06:59 Damon's Early Years and Lessons Learned 08:13 Effort and Hard Work: Key to Success 13:49 Challenges in Business Growth 18:18 The Importance of Digital Transformation 20:57 Transitioning to Business Talk 21:21 Key to a Successful Business Sale 21:42 Importance of Business Growth 24:22 Switching Gears: I Just Learned That 26:19 AI and Its Impact on Society 28:52 The Role of Influencers in Modern News 32:44 Authenticity and Integrity in Media 36:45 The Future of AI in Our Lives 44:58 Wrapping Up and Final Thoughts Connect with the Broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    47 min
See All (80)

About

Three BROADS (Lori Highby, Kris Harrington, and Erin Courtenay) bringing you stories and strategies exploring manufacturing topics that challenge the status quo while laying the foundations for future success. Together with special guests they’ll celebrate what’s working and unpack what is not so YOU can learn, grow, and succeed. The hosts are a BROADcast for Manufacturers are: Kris Harrington | President and COO of GenAlpha Technologies | linkedin.com/in/kristinaharrington Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip360, an eCommerce, eCatalog and Analytics solution for manufacturers and distributors who want to grow their business online. Erin Courtenay | VP of Digital Services at Earthling Interactive | linkedin.com/in/erincourtenay Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future. Lori Highby | Founder & CEO @ Keystone Click | linkedin.com/in/lorihighby Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.

Information

  • Creator
    Keystone Click
  • Years Active
    2022 - 2025
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © Copyright 2024 a BROADcast for Manufacturers
  • Show Website
    a BROADcast for Manufacturers

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