Account Management (a tactical guide to success)

Fred Fuller and John Brown
  • 0.0 (0)
  • MANAGEMENT
Account Management (a tactical guide to success)

New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You've come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.

  1. 26/09/2023

    How to Successfully Land An Account Manager Role

    In this episode, Fred and John discuss the best ways to be successful applying for a role as an Account Manager including: Getting your foot in the door Resume Interviewing First three months

    49 min

  2. 17/02/2023

    Wrap up of the basics of Account Management

    In this episode, Fred and John do a wrap-up of topics from the book.  Including: Be more than a pass through Be a student of the game Be a person of character Resources available for further study

    47 min

  3. 11/07/2022

    Communications (Part 2)

    In this episode, Fred and John continue the conversation about the right way to approach communication with your clients.  Including: -Communication with emotional context -Knowing your audience -Using listening as a communication tool

    45 min

  4. 08/02/2022

    Communications (Part 1)

    In this episode, Fred and John discuss the right way to approach communication with your clients.  Including: - When to communicate - Dangers of email - Being positive - Grammar and syntax

    49 min

  5. 11/12/2021

    The Art of Client Entertainment

    In this episode, Fred and John discuss the (sometimes tricky) art of client entertainment.  Including: - Basics of approach to the process - Rules of the road - Difficult situations including harassment

    1h 8m

  6. 01/11/2021

    Meetings and Agendas

    In this episode, Fred and John discuss the finer points of putting together a successful client meeting.  How to prepare, how to ensure no technical failures, and how to project presence.  Also what to do after the meeting to ensure successful execution.

    47 min

  7. 23/08/2021

    How to Travel

    One of the least discussed aspects of Account Management is how to approach travel.  In this episode, Fred and John discuss the three commandments of business travel:1. Pack light and never check your bag 2. Think through logistics 3. Coordinate internal parties (i.e. herd the cats) Plus discussion of appropriate dress code.

    31 min

  8. 11/07/2021

    Lead By Example

    In this episode, Fred and John discuss how to lead by example as an Account Manager.  Discussion of the strategies and tactics to demonstrate leadership in your organization and with your clients.

    49 min
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About

New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You've come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.

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