Design Thinking 101 Dawan Stanford

This is the inaugural DT101 Live!, with guest George Aye. George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Today, we are talking live about ethics in design in the design industry. 
Listen to learn about:
>> What is ethical design?
>> The current state of ethics in the design industry
>> Project “gut checks” and saying no to projects
>> How power can warp ethics

Show Highlights
[01:33] Audience welcome + breakfast fun + mochi doughnuts!
[05:20] Dawan shares the event agenda.
[07:42] Dawan introduces George.
[09:06] George starts off by talking about human-centered design.
[09:41] The story of the invention of e-cigarettes on the Stanford campus and how it relates to human-centered design.
[11:13] What George found most shocking about the story.
[11:24] It’s not just about can we do something, it’s about should we do it?
[12:38] Looking at the roots of the design industry.
[13:13] The weakness of Dieter Rams’ ten principles of good design.
[14:20] What we need is an ethical framework for good design.
[15:12] How Greater Good Studio approaches ethics in design.
[15:58] Lived experience is expertise.
[16:21] Design is transformative.
[17:04] The design industry and education has trained designers to always say yes to projects, but not to know when to say no.
[18:01] George’s Ten Provocative Questions.
[19:10] Losing one’s inner conscience and voice.
[20:47] A succinct definition of power.
[21:24] Power asymmetry.
[23:59] The risk of working on projects that potentially cause harm.
[26:00] Greater Good Studio’s weekly gut checks and breakup emails.
[27:38] Some patterns and a framework when writing your own breakup emails.
[29:12] Design is an accelerant.
[31:08] We must call out the ways in which design can be harmful.
[31:24] George’s ideas around a possible standard design code of ethics and standards for practice.
[32:05] Accountability, not gatekeeping.
[37:21] Leadership needs to constantly practice being receptive to hard feedback from the team.
[38:19] The gut check is a deliberate tripping hazard.
[40:28] Ethics for people who don’t normally handle ethics.
[42:48] Approaching the potential for harm in a trained-to-be-optimistic design industry.
[47:58] How do we approach C-suite and other leaders to have conversations around ethics?
[51:49] What the next ten years looks like for ethics in design.

Links
George on LinkedIn
George at SAIC
Greater Good Studio
Greater Good Studio on Medium
Articles by George
Why designers write on the walls (and why you should, too)
Design Education’s Big Gap: Understanding the Role of Power
It’s Time to Define What “Good” Means in Our Industry
The Gut Check, by Sara Cantor Aye

DT 101 Episodes
Design for Good + Gut Checks + Seeing Power with George Aye — DT101 E50
Design for Good + Ethics + Social Impact with Sara Cantor — DT101 E100
Trauma-informed Design + Social Work + Design Teams with Rachael Dietkus — DT101 E81

Kareem Collie is an accomplished designer and educator with a rich background in both the corporate and academic worlds. Leading design teams for organizations like Nickelodeon, Coca-Cola, and USA Network, he has driven transformation and engagement through his expertise in visual and user-experience design. As Design Lead at IBM, he was instrumental in innovating user experiences. Currently, as the Design Director and Manager for NASA JPL's DesignLab, he applies design thinking to communicating and educating about space exploration, bringing a unique intersection of design, science, and technology to the forefront. His thought leadership includes co-editing "The Black Experience in Design" and serving on the AIGA’s national educators steering committee. Today, we talk about how curiosity fuels design thinking, communication, and leadership.

Listen to learn about:
>> A deep dive into the why’s of design thinking
>> Embracing curiosity and seeing where it leads you
>> What it means to truly communicate
>> Kareem’s wonderful, meandering path through design and design thinking

Our Guest
Kareem Collie is an accomplished designer and educator with a rich background in both the corporate and academic worlds. Leading design teams for organizations like Nickelodeon, Coca-Cola, and USA Network, he has driven transformation and engagement through his expertise in visual and user-experience design. As Design Lead at IBM, he was instrumental in innovating user experiences. Currently, as the Design Director and Manager for NASA JPL's DesignLab, he applies design thinking to communicating and educating about space exploration, bringing a unique intersection of design, science, and technology to the forefront.
Before IBM, Kareem was the Director of Design at The Hive, where he merged design thinking with liberal arts and encouraged interdisciplinary collaboration. He has also lectured at prestigious institutions like Stanford University and Pratt Institute.
His thought leadership includes co-editing "The Black Experience in Design" and serving on the AIGA’s national educators steering committee. He is a frequent speaker, exhibitor, and podcast guest, solidifying his status in the design community. Kareem holds advanced degrees from NYU and Pratt Institute.
With a focus on user-experience and visual design, and a commitment to critical explorations of culture, Kareem Collie continually seeks impactful opportunities through design.

Show Highlights
[02:19] Kareem’s path to working at NASA.
[03:27] Being a creative child.
[04:14] Attending Brooklyn Technical High School and studying architecture.
[05:22] Discovering new media/digital art while at Howard University.
[05:57] Transferring to the Pratt Institute to study graphic design and art direction, and falling in love with design.
[07:06] Kareem’s early years in the design industry.
[07:55] Co-founding a design studio and teaching at the Pratt Institute.
[09:02] Getting to design his own graduate degree curriculum at Gallatin at NYU.
[10:18] Going to Stanford’s d.school.
[11:02] Becoming the Associate Director and the Rick and Susan Sontag Center for Collaborative Creativity aka “The Hive” at Claremont College.
[12:03] Passing through IBM before becoming the Head of Design at NASA’s JPL Lab.
[15:07] Dawan and Kareem share memories of travel and exploration and sharing a curiosity about the world.
[20:30] Communication and being vulnerable.
[22:33] Communication is collaboration.
[23:40] Dawan talks about needing to be willing to change during the experience of communicating with someone.
[27:05] One of the things Kareem loves most is being part of a learning journey with others.
[30:28] What it means to be a leader and how Kareem developed his own sense of leadership.
[33:20] The importance of embracing and being OK with ambiguity.
[39:15] Design thinking has helped Kareem better understand his own thought processes.
[40:00] Kareem hops

Holly Owens is an Adjunct Professor at the Touro College Graduate School of Technology, where she teaches in the Instructional Technology program, and works full time as an Instructional Designer with PillPack by Amazon Pharmacy. She has over 15 years of experience in education in various roles, including high school educator, instructional technologist, and podcast host. Today, we talk about instructional design and designing learning experiences for adults.

Listen to learn about:
>> What is instructional design?
>> Adaptive, individualized learning
>> Andragogy and designing learning experiences for adults
>> Incorporating strategic plans and goals into the learning experience

Our Guest
As a Corporate Instructional Designer at Amazon Pharmacy, Holly brings over 17 years of diverse experience in education, specializing in instructional technology, design, and teaching. Since 2012, she has been actively involved in online education, currently serving as an educator at Touro University's Graduate School of Technology in their Instructional Design/Technology program.
With two master's degrees from the University of Maryland, Global Campus—one in Instructional Technology and another in Distance Education—Holly also holds a certificate in Distance Education Leadership and is currently pursuing a doctorate in Organizational Leadership.
Holly’s dedication lies in promoting online learning and its vast potential to empower students worldwide. As the host of the EdUp EdTech podcast, she offers a leading resource to stay updated on the latest and most impactful Ed Tech tools revolutionizing education. The podcast features guests from the EdTech industry, sharing personal and professional growth stories while exploring how technology is reshaping the education landscape.

Show Highlights
[01:49] Holly discovered a love of EdTech while teaching high school, her first career.
[02:12] Moving into higher education and instructional design.
[03:44] Getting a job with Amazon Pharmacy.
[05:09] Dawan explains why we talk about instructional design on the podcast.
[07:06] What is instructional design?
[08:59] Holly’s thoughts on remote/distance learning.
[11:36] Adult vs young learners.
[13:33] Designing learning experiences for adult learners.
[15:07] Holly discusses how she designs learning experiences.
[18:00] Adult learners want to know the destination and the what and how of getting there.
[20:10] Fitting the strategic plan and business goals into the learning experience.
[22:32] The differences between the corporate and education spaces when it comes to
innovation.
[27:18] Holly’s thoughts and advice for those thinking about getting into instructional design.
[31:23] Books and resources Holly recommends.
[34:24] Where to find out more about Holly and her work.

Links
Holly on LinkedIn
Holly at Touro University
EdUp EdTech
Holly Owens—Making the Leap
from Educator to Instructional Designer
An Insider's Perspective:
The Journey from Educator to Instructional Designer w/ Holly Owens
Holly Owens with Host Toddi
Norum: The Changing World of Online Ed & the Future of the Instructional
Designer
Holly Owens - The Secret is
in the Sauce: 5 Key Ingredients to Use When Designing an Online Course from
Scratch
5 Ways to Help Students
Succeed in Online Courses with Holly Owens

Book Recommendations
Map It: The hands-on guide to strategic training design, by Cathy Moore
Design for How People Learn, by Julie Dirksen
Talk to the Elephant: Design Learning for Behavior Change, by Julie Dirksen
What I Wish I Knew Before Becoming an Instructional Designer, by Luke Hobson
The eLearning Designer's Handbook: A Practical Guide to the eLearning Development Process for New eLearning Designers, by Tim Slade

DT 101 Episodes
Talk to the Elephant: Design Learning for Behavior Change with Julie Dirksen — DT101 E131
5.5 Things Every Designer Should Know About: The Future of Higher Educati

David Staley is an associate professor in the Department of History at Ohio State University. He teaches courses in digital history and historical methods. He also holds courtesy appointments in two departments, the Department of Design, where he has taught courses in digital history and design futures, and the Department of Educational Studies, where he has led the forum on the university. We talk about the future of higher education and learning, remote learning, and explore some of the ideas in David’s latest book, Knowledge Towns.

Listen to learn about:
>> AI and its potential impact on education
>> How will we define a “university” in the future?
>> Remote learning
>> David’s book, Knowledge Towns

Our Guest
David Staley is an academic, writer, designer, futurist and journalist.  He is an Associate Professor in the Department of History and (by courtesy) the Departments of Design and Educational Studies at The Ohio State University. He is the author of "Alternative Universities: Speculative Design for Innovation in Higher Education", the co-author of "Knowledge Towns: Colleges and Universities as Talent Magnets" and author of "Visionary Histories", a collection of futures essays.

He is an Honorary Faculty Fellow at the Center for Higher Education Leadership and Innovative Practice (CHELIP) at Bay Path University, and a fellow at the Center for Science and the Imagination at Arizona State University. In 2022 he was awarded "Best Freelance Writer" by the Ohio Society of Professional Journalists for his "Next" futures column with Columbus Underground.

Show Highlights
[04:32] David starts off the conversation by talking about how AI will impact and change the future of higher education.
[05:12] The Interface.
[06:10] One of the top design problems for the remainder of the 21st century.
[09:11] What our relationship with AI might look like.
[09:40] David gives a few hints on a book idea he’s working on.
[10:19] The importance of knowing the level of dialogue a learner needs at any given moment.
[11:26] David believes that AI will become a pretty important part of the classroom system.
[14:01] New forms of knowledge.
[14:46] Preparing students for a world of dynamic change.
[18:01] David asks Dawan if he thinks students will come to university to solve problems rather than to learn a discipline.
[21:26] A Miro Moment.
[23:28] David discusses the epistemic culling phenomenon happening in higher education.[27:40] Will we be redefining what a university is? What might that look like?
[32:41] Dawan asks, What is higher learning, and how does it serve us?
[33:39] David takes us back to the early pandemic years, and the remote class experience.
[34:39] Using the experience as a teaching opportunity.
[34:53] The generic feeling of taking classes remotely.
[35:32] The idea of Place.
[36:43] The value of learning together.
[37:20] Where will the location of teaching and learning be in the future?
[38:07] Will the numbers of remote students continue to increase?
[38:41] The emergency nature of online learning during the pandemic, as opposed to designed online learning.
[42:26] How does a university bring what is unique about them into the online learning experience?
[43:30] David contemplates future online learning looking like tutorials and one-on-one learning.
[47:51] David believes that the best teaching and learning happens one-on-one.
[49:35] Colleges and universities are talent magnets.
[51:29] Place does matter when it comes to universities, but mostly from an economic development standpoint.
[53:37] When remote working and learning can happen anywhere, workers and learners will have the choice in where they live, learn, and work.
[56:04] Universities and colleges need to rethink their relationship with the place they are located.
[57:32] Moving beyond survival to thriving.
[59:18] Graceful endings in higher education spaces.

Links
David on LinkedIn
David’s articles

This is a Design Thinking 101 episode in the Ask Like a Designer series. Ask Like a Designer helps people explore creating services and solutions by thinking and solving like a designer.

You’ll learn about design thinking, service design, learning design, leading and building high-performing teams, and ways to achieve better outcomes.

This episode is based on this article: ALD014 // 5 Ways Nobody Cares About You and How They Make You a Better Designer. Read the article and others like it on Fluid Hive’s Ask Like a Designer.

What did you think of this episode? Please send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team.

Cheers ~ Dawan
Design Thinking 101 Podcast Host
President, Fluid Hive

Show Highlights
[00:51] Your tiny narcissist.
[00:55] The five ways nobody cares about you.
[01:52] Nobody cares what you create.
[02:13] Nobody cares about the problems you solve.
[02:35] Nobody cares what you know.
[02:56] Nobody cares about your experience.
[03:19] Nobody cares if you win.
[03:51] Fluid Hive’s free thinking tool has all of the questions you need to answer to keep your inner narcissist in check. 
The Design Thinking 101 Podcast’s Ask Like a Designer series
Ask Like a Designer — DT101 E61

Design, and One Question to Rule Them All // ALD 002 — DT101 E63
There Are No Problems Worth Solving — Only Questions Worth Asking // ALD 003 — DT101 E65
Your Good-Life OS: Designing a System for Living Well and Peak Performance // ALD 004 — DT101 E67 The Swiss-Army Lives of How-Might-We Questions // ALD 005 — DT 101 E69 
Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73 
The Innovation Saboteur’s Handbook // ALD 007 – DT101 E77 
Three Little Words for Better (Business) Relationships // ALD 008 — DT101 E79 
The 30-Minute Solution Matrix: How to Think and Solve Under Pressure // ALD 009 — DT101 E87 
Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well // ALD 010 — DT101 E89 
Protect Your Solutions with Transformation Stories: Part 2 — Telling Well // ALD 011 — DT101 E92 
Want Better Outcomes? Find Better Problems. // ALD 012 — DT101 E99 
Designing a Learning System for the Good Life // ALD 013 — DT101 E108

Julie Dirksen is the author of the books Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Julie was my guest for episode 42 of the show. In this episode, we talk about her latest book, ways to motivate learners and workshop participants, designing learning experiences for skill development, and more.

Listen to learn about:
>> Julie’s latest book, Talk to the Elephant: Design Learning for Behavior Change
>> Behavior change challenges
>> The biggest challenge when creating virtual learning experiences
>> Motivating and engaging learners
>> AI in education
Our Guest
Julie Dirksen is the author of the books Design For How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Her MS degree is in Instructional Systems Technology from Indiana University. She’s been an adjunct faculty member at the Minneapolis College of Art and Design and is a Learning Guild Guildmaster.
She is happiest when she gets to learn something new, and you can find her at usablelearning.com.

Show Highlights
[02:02] Julie gives a quick summary of her first book and how Talk to the Elephant is its natural sequel.
[02:42] The new book tackles the challenges in actually changing behavior.
[04:26] On learning experiences.
[05:21] Julie is starting to organize a third book, which will be on skill acquisition.
[05:34] The evolution of behavioral design.
[06:21] The COVID-19 pandemic is the biggest behavior change experiment in the history of the world.
[07:06] The book’s audience are those in the learning and development field — people who design learning experiences.
[08:00] The Change Ladder.
[08:54] Julie offers one case study she uses in the book to demonstrate the challenges around behavior change.
[14:17] The importance of communicating and working with the people you serve when it comes to changing behaviors.
[14:58] Julie tells a story illustrating the importance of talking to and understanding the people you serve and their needs.
[17:57] It’s important for people to participate in their own behavioral design.
[20:15] Creating the conditions for learners to motivate themselves.
[21:22] Making things as easy as possible for someone to do.
[22:42] A Miro Moment.
[25:27] Creating learning experiences that engage learners.
[26:14] The biggest challenge in designing virtual workshops.
[27:55] Why Julie is interested in Virtual Reality.
[29:34] The top two challenges Julie sees in almost every behavior change.
[34:55] Immediate impact and immediate rewards help learners stay motivated.
[37:21] Helping learners see what they will be able to do with this new skill or new knowledge.
[42:53] Julie shows appreciation for how video games onboard players as a great example of guiding people along the learning curve.
[45:11] Designing learning experiences to make your learner feel smart and capable as they acquire new skills and knowledge.
[48:42] Julie talks about research on self-directed learning by Catherine Lombardozzi.
[49:20] Julie and Catherine will be doing a webinar on the key behaviors seen in good self-directed learners.
[52:05] Julie ponders how systems thinking and design fits into behavior change.
[52:54] Dawan and Julie talk about AI and its role in education.

Links
Julie on LinkedIn
Usable Learning
Designing for how people learn

Book Recommendations
Design for How People Learn, by Julie Dirksen
Talk to the Elephant: Design Learning for Behavior Change, by Julie Dirksen
Thinking, Fast and Slow, by Daniel Kahneman
Nudge: The Final Edition, by Richard Thaler and Cass Sunstein
How Change Happens, by Cass Sunstein
Misbelief: What Makes Rational People Believe Irrational Things, by Dan Ariely
Pred