Employer Content Marketing

Chris Le'cand-Harwood
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Employer Content Marketing

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

  1. 5 SEPT

    How to build an Employee Advocacy Programme

    In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees.  We explore the importance of authenticity, the challenges of scaling, and practical strategies for turning your workforce into genuine brand advocates.  Whether you’re in a small business or a global company, this conversation offers valuable insights you won’t want to miss.

    28 min
  2. Navigating the Evolving Employer Branding Landscape: Insights with Mike and Neil

    13 AUG

    Navigating the Evolving Employer Branding Landscape: Insights with Mike and Neil

    In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We’ll tackle common misconceptions in employer marketing, the increasing role of internal communications in EVP, and the impact of AI. Tune in for practical insights and strategies that can elevate your company’s employer branding efforts. https://drive.google.com/file/d/19SqlCkQb8GQTTintGCRGeOgR1Mg9esln/view?usp=drive_link

    37 min
  3. Building Your LinkedIn Success with Matt Webster

    31 JUL

    Building Your LinkedIn Success with Matt Webster

    What does the Shawshank Redemption and running your own business have in common? Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it.  Matt is a successful online marketer based in Rio de Janeiro. He shares his secrets to success through engaging LinkedIn content.  Packed with hands-on tips, Episode 111 is perfect for anyone needing a nudge and confidence to start putting themselves out there.

    25 min
  4. An actor’s take on storytelling in employer branding

    4 APR

    An actor’s take on storytelling in employer branding

    Storytelling goes beyond just film and TV… It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection. In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content. Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

    37 min
  5. THIS is content marketing, with Joe Pulizzi

    22 MAR

    THIS is content marketing, with Joe Pulizzi

    In Episode 109 we’re chatting content marketing with an absolute content marketing icon! Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing.  He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing.  And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX). Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

    28 min
  6. How can organisations build an effective in-house marketing model?

    29 FEB

    How can organisations build an effective in-house marketing model?

    Many organisations choose to switch from agency to in-house when it comes to their marketing. While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value. So, how can organisations build an in-house model that’s profitable, while solving the right problems? We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape. Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s able to bring some real-life experience and insight. Subscribe to get more episode drops, news and events: https://www.theengagingemployer.com

    9 min
  7. What does “strategy” really mean?

    22 FEB

    What does “strategy” really mean?

    “There is strategy, and then there is strategy.” Strategy is a term that all businesses use, but many can be misinterpreted. In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way. Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s the right person to talk to when it comes to unravelling everything about the topic. Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

    18 min
  8. How can organisations create happier workplaces?

    14 FEB

    How can organisations create happier workplaces?

    Happiness is fundamental to the success of any organisation, but often overlooked. So how can employers embrace this superpower? In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive. Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it comes to driving successful organisations! Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

    39 min
See All (112)

Trailer

About

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

Information

  • Creator
    Chris Le'cand-Harwood
  • Years Active
    2020 - 2024
  • Episodes
    112
  • Rating
    Clean
  • Copyright
    © Chris Le'cand-Harwood
  • Show Website
    Employer Content Marketing

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