B2B Marketing with Dave Gerhardt

Dave Gerhardt
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B2B Marketing with Dave Gerhardt

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.

  1. 2 DAYS AGO

    #197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful

    In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting the plan on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve. In this episode, Rowan Tonkin, CMO at Planful, and Dave Gerhardt, Founder of Exit Five, lead you through the essential steps to building your plan, getting it approved, and unlocking the full potential of your marketing efforts. They cover: Tips to build a powerful marketing plan that aligns with your business objectives.Strategies to gain plan approval from executives and board membersBest practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    54 min

  2. 5 DAYS AGO

    #196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

    This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn. Devin covers: Identifying your “one word” to own and dominate a category on LinkedIn.Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.Timestamps (00:00) - - Intro to Devin (05:23) - - How to Build Trust at Scale (11:16) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now (13:28) - - Pick Your “One Word” to Guide Your Content Category (18:42) - - How to Narrow Your Audience (26:01) - - How to Pick Content Pillars & Topics (30:28) - - Outlining Your Production Process (32:22) - - How to Measure & Iterate LinkedIn Success (37:21) - - Using Company Pages vs Personal Pages (38:02) - - Communicating with Your CEO (39:14) - - How to Get Your Whole Team Involved in LinkedIn (39:55) - - Niching Down with Your “One Word” (41:24) - - Prioritizing Engagement on LinkedIn (42:35) - - Applying This Framework to Other Channels (42:51) - - Revising Your Voice and Tone (44:46) - - How to Pick Your “One Word” (Revisited) (46:51) - - Reach Versus Teach Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    50 min

  3. 21 NOV

    #195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing

    In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space. Dave and Andrew also cover: The importance of first principles in B2B marketingHow to structure and scale a marketing teamHow to differentiate in a crowded marketTimestamps (00:00) - - Intro to Andrew (07:13) - - From Startup Founder and CMO to Head of Marketing (12:48) - - Starting Out at Paddle (15:34) - - First Principles for Building Out Marketing (18:12) - - Positioning and Messaging in a Crowded Market (19:27) - - Leading a 30-Person Marketing Team at Paddle (25:32) - - The Key to Being an Effective Leader (28:01) - - Distributing and Prioritizing Tasks on the Marketing Team (33:28) - - Marketing Strategy at Paddle (35:09) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company? (38:41) - - AI in B2B Marketing (41:34) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    44 min

  4. 20 NOV · BONUS

    How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson

    In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights. Matthew Carnevale, Marketing Manager at Exit Five, discusses the difference between goals, strategies, and tactics—a framework every marketer needs to plan effectively. Matthew explains why strategy is the guiding principle behind your plan, how it keeps your team focused, and shares real-world examples of aligning tactics with strategy.  Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    6 min

  5. 18 NOV

    #194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

    This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing. Natalie covers: How to establish a marketing framework that simplifies decision-making and helps you say no effectively.A three-step process for communicating priorities with your CEO and leadership team.Quick-win productivity hacks that offer simple ways to say “no.”Timestamps (00:00) - - Intro to Natalie (04:47) - - The “stress spiral” at work (06:39) - - How to stop the stress spiral and decide what’s most important to work on (08:36) - - Natalie’s marketing framework: Unique + Valuable (09:44) - - Examples of creating a unique and valuable marketing framework (11:34) - - Why having a framework works (14:21) - - Step #1 of saying “No”: Ask the Why (18:19) - - Step #2 of saying “No”: Swap it out (20:25) - - Step #3 of saying “No”: "Let’s experiment with it" (23:19) - - Small ways to say “No” (29:28) - - Natalie’s weirdest ask she’s received (and had to say no to) (30:30) - - How to know you need to get better at saying no (31:28) - - Giving context and rationale when saying yes (32:18) - - How to get your team to think with a marketing mindset and actively bring ideas to you (33:26) - - Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you? Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    37 min

  6. 14 NOV

    #193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat

    In this episode, Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a expert in communications and B2B marketing leadership. Dave and Priscilla cover: The path from communications to marketing leadershipThe unique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    46 min

  7. 11 NOV

    #192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

    This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business. Lashay covers: How to niche down by focusing on one problem for one ideal customer profile.Why it’s important to develop a strong point of view to stand out in your category.How to create a repeatable, results-driven process that builds trust and sells your serviceTimestamps (00:00) - - Intro to Lashay (05:34) - - When Change Outweighs Pain Of Staying The Same (09:12) - - Step One: Narrow Your Job Description (11:49) - - Step Two: Develop a Strong Point of View (14:35) - - Step Three: Use the L.O.C.K Formula (21:03) - - Step Four: Let the Process Sell Itself (25:05) - - Niche Consultants vs. Agencies Are The New Normal (28:01) - - “Live Your Dash” (30:55) - - How to Approach Selling Your Brand vs. Your Name (32:16) - - How to Figure Out Your Niche (35:12) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    39 min

  8. 7 NOV

    #191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark

    This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution. Pranav covers: Why attribution models like first-touch and last-touch are outdatedHow to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.How to present marketing's value to the CFO and CEOTimestamps (00:00) - - Intro to Pranav (06:01) - - Marketing IS Measurable (06:44) - - What Does Attribution Mean? (09:59) - - Do Search Ads Drive Incremental Sales? (11:16) - - How To Find Cause From Search > Impression > Click > Conversion (13:09) - - Google’s Conversion Lift (14:36) - - Do Social Ads Drive Incremental Sales? (16:02) - - Tracking Demo Bookings vs. LinkedIn Impressions (18:17) - - Do Emails Drive Incremental Sales? (20:47) - - Do Podcasts Drive Incremental Sales? (23:59) - - Do Billboards Drive Incremental Sales? (26:23) - - How Do You Measure Brand? (31:18) - - Why You Should Experiment to Understand Attribution (33:28) - - The Long Term Impact of Brand Equity (35:13) - - How to Measure the Impact of Videos and LinkedIn (36:26) - - Impressions vs Results (39:36) - - Impressions vs Demos (43:33) - - Wrap Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    47 min
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About

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.

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