New Digital Age

0,0 (0)
AFFAIRES
TOUS LES 2 MOIS

Interviews, insight & analysis on digital media & marketing

10 OCT.

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital)

In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital.They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy, the challenges this presents, the lessons that have been learnt from the online world, the opportunity for advertisers to leverage real-time marketing, ...

38 min
8 OCT.

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk)

The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH?In this special podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & Internat...

43 min
22 JUIL.

Masters of Media: Peter Rowe, Head of Media at NatWest Group

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group.On moving from procurement to marketing: In procurement, I looked at inputs, such as how many agencies you need, and at outputs but also outcomes And procurement teams have output targets where marketing has outcomes, ...

39 min
19 JUIL.

NDA Meets: James Hill, Chief Commercial Officer, Exte

n the latest in our NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, Exte.With an industry career spanning twenty years, James is two months into the new job, with responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. The conversation covers subjects including: how Exte is planning to solve the disconnect between media, technology and creativity in digital advertising; the role...

33 min
9 JUIL.

NDA Meets: David Winstone, Trading Director UK, Channel Factory

In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry.Topics covered included contextual alignment and how Channel Factory is helping brands align with the right content and using context as a proxy for performance. “Context is one of the main strategies in preparing for a post-cookie world,” he says. We’re looking at signals like geo and ...

31 min
30 JUIN

NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive

At the year's Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive.In a wide-ranging discussion, we examine the stage of the nation for brands today as they prepare for a world post cookie.

34 min
18 JUIN

NDA’s An Audience With: Sir Martin Sorrell of S4 Capital

In the second of our special ‘An Audience With’ podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry’s biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party future and offers his take on the current marketplace. (“Digital keeps expanding, linear keeps contracting.”)

45 min
17 JUIN

NDA's An Audience With: Terence Kawaja of Luma Partners

In the first of our special 'An Audience With' podcasts from Cannes 2024, NDA editor Justin Pearse speaks with Terence 'Terry' Kawaja, founder and CEO of LUMA Partners. One of the most influential people in the industry, Kawaja tells why he still loves Cannes, explains why M&A activity is back with a bang and describes how ad industry has been been transformed from an art to a science...

38 min

Tout afficher (111)

Interviews, insight & analysis on digital media & marketing

Création

New Digital Age
Années d’activité

2019 - 2024
Épisodes

111
Classification

Tous publics
Site web de l’émission

New Digital Age

New Digital Age

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital)

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk)

Masters of Media: Peter Rowe, Head of Media at NatWest Group

NDA Meets: James Hill, Chief Commercial Officer, Exte

NDA Meets: David Winstone, Trading Director UK, Channel Factory

NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive

NDA’s An Audience With: Sir Martin Sorrell of S4 Capital

NDA's An Audience With: Terence Kawaja of Luma Partners

À propos

Informations

New Digital Age

Épisodes

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital)

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk)

Masters of Media: Peter Rowe, Head of Media at NatWest Group

NDA Meets: James Hill, Chief Commercial Officer, Exte

NDA Meets: David Winstone, Trading Director UK, Channel Factory

NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive

NDA’s An Audience With: Sir Martin Sorrell of S4 Capital

NDA's An Audience With: Terence Kawaja of Luma Partners

À propos

Informations