Outcome Driven Innovation: A New Way for Publishers To Look at Their Product Roadmap

Outcome-Driven Innovation® (ODI) is a strategy and innovation process that ties customer-defined metrics to the "job-to-be-done", making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth. Featuring Tony Ulwick, founder and CEO of Strategyn.