Real Estate Excellence Tracy Hayes

How can real estate agents leverage their diverse backgrounds and embrace delegation to reach new levels of success in their business?
 
This episode is sponsored by Remi Graphics!:
 
Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!
 
In this episode, Tracy Hayes interviews Joy Williams, a successful Northeast Florida real estate agent with a background in bookkeeping for investment firms. Joy shares her insights on wealth-building, property renovation, staying top-of-mind with clients through social media, delegating tasks, and the recent NAR settlement, exemplifying a customer-centric approach.
 
Joy Williams is a passionate and experienced real estate broker associate who has been helping clients achieve their home-selling goals for over eight years. With a vast database of qualified buyers and a proven track record of selling homes faster and for top dollar, Joy is committed to providing exceptional service to her clients. Her innovative marketing strategies and dedication to professionalism have earned her a reputation as one of the most trusted and successful agents in the greater Jacksonville area.
 
(00:00:00 - 00:10:47) From Bookkeeper to Real Estate Powerhouse: Joy's Unconventional Journey
- Joy's background in bookkeeping for real estate investment firms
- Transitioning from part-time to full-time real estate
- The importance of having a diverse skillset in real estate
 
(00:10:48 - 00:27:59) Mastering the Art of Staying Top-of-Mind: Joy's Social Media Strategy
- The power of intentional social media engagement
- Implementing a structured plan for staying connected with clients
- Balancing personal branding with providing value to followers
 
(00:28:00 - 00:43:17) Delegation: The Key to Sustainable Growth in Real Estate
- Recognizing when it's time to start delegating tasks
- Finding the right partners to support your business
- The benefits of working with experienced transaction coordinators
 
(00:43:18 - 00:54:11) Navigating the NAR Settlement: Joy's Perspective and Approach
- Understanding the implications of the settlement for agents
- Maintaining transparency and prioritizing consumer protection
- Adapting to changes while staying true to your business principles
 
(00:54:12 - 01:20:00) Investing in Your Business: Strategies for Success and Growth
- The importance of hiring professional photographers and videographers
- Leveraging open houses to generate long-term leads
- Providing exceptional, distraction-free service to clients
 
Quotes:
 
"Social media is a pillar in my business, but it does not bring me leads. What it does is it supports my business and it shows my sphere of influence that everybody knows Joy is actively working in real estate." - Joy Williams
 
"When you get to a certain point, you have to delegate. If you don't, you won't grow. You'll probably start retracting." - Joy Williams
 
Connect with Joy:
Website: https://buyorsellwithjoy.kw.com/
Instagram: https://www.instagram.com/buyorsellwithjoy/
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How can experienced real estate agents navigate the ever-changing market landscape and continue to thrive in their careers?
 
This episode is sponsored by Remi Graphics!:
 
Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!
 
In this episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Angela Tharp, a highly respected agent with over 25 years of experience in Northeast Florida. Angela shares her insights on the importance of adaptability, continued education, and building strong relationships with clients and industry professionals. She discusses the challenges faced by agents in the current market, including the impact of rising interest rates and increased competition from new construction. Angela also emphasizes the value of having a supportive brokerage, such as Engel & Völkers, which provides its agents with top-notch marketing, training, and resources. Throughout the conversation, Angela stresses the significance of staying focused on the customer, maintaining a positive attitude, and embracing change as an opportunity for growth.
 
Angela Tharp, a 25-year real estate veteran, has closed over 660 transactions totaling more than $160 million in sales. With 40% of her income from referrals, she consistently achieves top producer status and is in the top 3% of Northeast Florida agents. Angela holds the prestigious CRS designation and is dedicated to improving her knowledge and serving her community. A Jacksonville resident for 34 years, she is a three-year NEFAR Board Member. Angela's success is built on technology, honesty, ethics, and service, and she values spending time with her family.
 
[00:00:00] - [00:10:59] Navigating the Ups and Downs of the Real Estate Market
 Real estate is a local business, and while nationwide trends affect the market, it's essential to focus on what's happening in your specific area.
 Experienced agents must adapt to market changes and retrain themselves to handle new challenges effectively.
 Staying organized, focused, and continuously marketing oneself is crucial for success in the real estate industry.
 
[00:11:00] - [00:22:59] The Importance of Continued Education and Collaboration
 
 Agents should take advantage of the various designations and classes offered by organizations like NEFAR, FAR, and NAR to expand their knowledge and skills.
 Attending conferences and events allows agents to network with like-minded professionals, learn from their experiences, and stay up-to-date with industry trends.
 Collaborating with other agents, even those from different brokerages, can lead to valuable insights and better problem-solving in transactions.
 
[00:23:00] - [00:34:59] Adapting to the Changing Real Estate Landscape
 
 The real estate industry is facing significant changes, such as the elimination of the word "commissions" and the introduction of buyer's agreements, which will require agents to adjust their processes and mindset.
 Newer agents may find it easier to adapt to these changes, as they won't have to unlearn old habits, while experienced agents will need to retrain themselves.
 Agents must focus on demonstrating their value to clients and setting clear expectations throughout the transaction process.
 
[00:35:00] - [00:46:59] The Role of a Supportive Brokerage in Agent Success
 
 As agents progress in their careers, they may require different types of support from their brokers, such as strategic thinking and marketing guidance.
 Engel & Völkers provides its agents with a strong support system, including transaction coordinators, admins, and a proactive broker who stays ahead of industry changes.
 A brokerage that foster

What makes a boutique real estate brokerage successful in today's competitive market?
 
This episode is sponsored by Remi Graphics!:
 
Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!
 
In this episode, Tracy Hayes sits down with the dynamic mother-daughter duo behind Florida Choice Realty, broker owner Dawna Cantway and managing broker Erika Elliot. They discuss their unique approach to running a successful boutique brokerage, focusing on hands-on training, one-on-one mentorship, and putting clients' needs first. Dawna and Erika share their journey into real estate, the importance of being a community leader, and how they navigate the challenges of the changing market. They also offer insights on the recent NAR settlement and the role of video marketing in today's real estate landscape.
 
Erika, a devoted Christian, wife, and mother of five, has been in real estate for over 8 years. Born in San Diego, she now calls Jacksonville, Florida home. Erika has hired and trained over 12 successful agents, taking pride in helping others achieve their dreams. With a passion for the outdoors and spending time with family, Erika uses her talents and experiences to make the home buying process a joy for her clients, from the first call to closing.
 
Dawna Cantway, a respected and hardworking realtor with over 20 years of experience in the housing market, brings a unique set of skills to her clients. From drafting house plans to remodeling and interior design, Dawna guides her clients beyond the typical. A devoted wife, mother of five, and grandmother of eleven, Dawna's love for family and community drives her passion as a real estate agent. Outside of work, she enjoys creating art, serving at her church, and spending time with her pets.




00:00:00 - 00:10:59 | Building a Real Estate Family: Dawna and Erika's Journey
 
Dawna and Erika share their unconventional paths into real estate.
The importance of family and the support of three generations in the industry.
Learning through hands-on experience and the "University of Hard Knocks."
 
00:11:00 - 00:22:59 | The Florida Choice Realty Difference: Mentorship and Support
 
The importance of one-on-one mentorship and hands-on training for agents.
Creating a supportive atmosphere where agents can succeed, regardless of experience level.
Adapting to each agent's unique needs and goals.
 
00:23:00 - 00:33:59 | Putting Clients First: The Key to Success and Retention
 
The importance of going above and beyond for clients, even if it means forfeiting a sale.
Developing genuine relationships with clients and becoming a trusted resource.
Retaining agents by setting an example and fostering a supportive environment.
 
00:34:00 - 00:44:59 | The Real Estate Agent as a Community Leader
 
The importance of being a resource and concierge for the community.
Building a network of trusted vendors and professionals to support clients.
The power of face-to-face interactions in building trust and loyalty.
 
00:45:00 - 00:54:59 | Navigating the Changing Market and the NAR Settlement
 
Adapting to the challenges of the current market, including increased inventory and longer days on market.
Educating clients on the realities of the market and setting realistic expectations.
The potential impact of the NAR settlement on the industry and the importance of compliance while still putting clients first.




Quotes:
 
"We choose to put you first. And that is truly how we function and operate." - Dawna Cantway
 
"If you don't tell us what you need, we're never gonna know, so don't ever be afraid to ask." - Erika Elliot
 
Connect with Dawna and Erika:
 
Websi

How can real estate agents harness the power of social media to skyrocket their business and close millions in their first year?
 
In this episode of the Real Estate Excellence podcast, Tracy Hayes sits down with Taylor Allen, a rising star in the Jacksonville real estate scene. Taylor shares her incredible journey from NFL cheerleader and marketing professional to top-producing real estate agent, closing an impressive $8 million in her first year. She reveals how she leveraged her background in public relations and marketing to accelerate her success, and the crucial role social media played in generating leads and referrals. Taylor provides valuable insights on authenticity, engaging content creation, and the importance of building relationships through platforms like Instagram and YouTube. She also discusses the significance of finding the right mentor and brokerage, and how new agents can navigate the industry to achieve their goals.


 
Taylor moved to Florida over 10 years ago spending much of that time working in various cities but ultimately residing in Jacksonville and calling this area, home. She is an accomplished public relations, marketing, sports, and sales professional with over 9 years of experience and is dedicated to executing the highest standard of services.
 
Taylor spent 4 seasons as a member of the Roar of the Jaguars acting as an Ambassador for the city of Jacksonville, actively taking part in countless community events and volunteering with many local charity organizations.  Taylor has leveraged her experience within public relations and marketing to utilize innovative processes and cutting edge tools to make your Recruiting and Real Estate aspirations a reality.



[00:00:00] - [00:10:59] From NFL Cheerleader to Real Estate Rockstar
- Taylor's diverse background, including her time as a Jacksonville Jaguars cheerleader and marketing professional
- The importance of being comfortable in front of the camera and how it translates to real estate success
- Leveraging past experiences and relationships to build a strong foundation in real estate
 
[00:11:00] - [00:23:59] Mastering Social Media for Real Estate Success
- The power of social media in generating leads and referrals
- Strategies for creating engaging content and repurposing it across multiple platforms
- The significance of authenticity and building relationships through social media interactions
 
[00:24:00] - [00:35:59] Navigating the Luxury Market and Providing Exceptional Service
- Understanding that luxury is a service, not just a price point
- Adapting to different clientele and providing a full-service experience
- The importance of being proactive and managing client expectations
 
[00:36:00] - [00:47:59] Choosing the Right Brokerage and Mentor
- The factors to consider when selecting a brokerage as a new agent
- The value of finding a seasoned mentor who aligns with your business style and goals
- How the right partnership can expedite growth and success in real estate
 
[00:48:00] - [01:25:59] Taylor's $8 Million Secret and Advice for Aspiring Agents
- The story behind Taylor's impressive $8 million in sales during her first year
- Her social media courses and tips for agents looking to leverage these platforms
- Advice for new agents on interviewing brokers, finding mentors, and achieving success in the industry





Quotes: 
 
- "Luxury is a service, not the price point, and that's where a lot of people get confused." - Taylor Allen
 
- "We have to constantly fight and work and provide that value to our clients. That's something that we take on in this industry. We work for ourselves." - Taylor Allen
 
Connect with Taylor:
 
Website: http://taylorallenrealtor.com
LinkedIn: https://www.linkedin.com/in/taylor-allen-8571b957/
Instagram: https://www.instagram.com/sellingjax/
Facebook: https://www.facebook.com/taylor.rodd
YouTube: https://www.youtube.com/@Sellingjax



I

How can real estate agents break the cycle of feast or famine in their business and build lasting wealth?
 
In this insightful episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Bruce Breedlove, a millionaire real estate investor and co-founder of Align Money Mastery. Breedlove shares his remarkable journey from humble beginnings to financial success, highlighting the importance of financial literacy and discipline. He offers invaluable advice for real estate agents on how to manage their finances effectively, run their business like a true business, and invest wisely to secure their financial future. Breedlove also shares his thoughts on the current economic climate and its impact on both investors and the average consumer.
 
Bruce  has a passion for helping individuals clarify their goals and create a financial plan to reach them. As a financial mentor, he is committed to providing the necessary tools to become fluent in the "Money" language. There is a ton of noise out there, and it can be overwhelming. He will walk alongside his clients through this journey, and by the time they have completed the Mastery Class, they will possess all the information needed to make sound financial decisions for themselves, their families, and their friends. Gaining control of one's financial world can lead to astonishing life improvements. The freedom and peace it brings are immeasurable. He has been helping people gain clarity around their finances for 9 years. Recognizing an unmet need in society, he created Align to assist further.
:
00:00:00 - 00:11:59 The Millionaire Mindset: Bruce Breedlove's Journey to Financial Success
 
Breedlove's decision at 17 to learn how money works and become successful
The importance of starting early and investing consistently, even with small amounts
The lack of financial literacy among many adults, including real estate agents
 
00:12:00 - 00:29:59 The Pitfalls of Debt and the Power of Intentional Spending
 
The dangers of using home equity to pay off high-interest debt without addressing spending habits
The impact of depreciating assets, like boats and RVs, on one's financial well-being
The importance of aligning spending with long-term financial goals
 
00:30:00 - 00:52:59 Running Your Real Estate Business Like a True Business
 
The benefits of setting up an LLC and filing as an S-corp for tax purposes
Effectively managing income and expenses using a simple spreadsheet system
The importance of having a business emergency fund and paying yourself a consistent salary
 
00:53:00 - 01:11:59 Investing for Financial Independence and Early Retirement
 
The power of dividend investing to generate passive income and build wealth
The importance of avoiding lifestyle inflation and focusing on appreciating assets
How Align Money Mastery helps clients achieve financial independence through personalized coaching
 
01:12:00 - 01:25:00 Navigating the Current Economic Climate: Inflation, Interest Rates, and the Tale of Two Investors
 
The impact of quantitative easing and tightening on inflation and asset prices
The differing effects of inflation on investors versus the average consumer
The importance of the Federal Reserve maintaining higher interest rates to control inflation, despite potential short-term pain
 
Quotes:
 
"The math is unforgiving. The math doesn't care how you feel." - Bruce Breedlove
 
"If you're finding yourself getting further and further away from financial independence, change something. And if you're more and more stressed about paying your bills or running your business, you're doing something incorrectly. It doesn't have to be that way." - Bruce Breedlove
 
Connect with Bruce:
 
Website: https://www.alignmoneymastery.com
Youtube: https://youtube.com/@alignmoneymastery?si=9MpfW4y4X8o8NJA6
 
If you want to build your business and become more discoverable online,

How can real estate agents evolve their businesses to thrive in any market condition?
 
In this illuminating episode of the Real Estate Excellence podcast, Tracy Hayes engages in a thought-provoking conversation with Holly Reaves Griggs, a seasoned real estate professional with Ingle and Volkers First Coast. Holly shares her remarkable journey, from her early days in corporate America to becoming a top-performing agent in the Jacksonville market. Throughout the discussion, Holly reveals the key strategies and mindset shifts that have enabled her to excel in her career, adapt to changing market conditions, and provide unparalleled service to her clients. From her meticulous evaluation process and staging expertise to her deep understanding of the local market and dedication to continuous learning, Holly's insights offer invaluable lessons for agents seeking to elevate their businesses and thrive in any economic climate.
 
Born and raised in Jacksonville, Holly Reaves Griggs has lived in the beautiful beach area since 2005. With experience in relocation, building homes, and a passion for helping people, she assists clients in finding or selling properties within the diverse communities of Florida's First Coast. Holly's dedication to professionalism, expertise, and personal service sets her apart from the competition. Leveraging her interior design and staging experience, she ensures homes are showcased in their best light. Holly is committed to helping clients with their real estate needs in and around the Jacksonville and Beaches area.
 
(00:00:00 - 00:12:44) From Corporate America to Real Estate Superstar
- Holly's journey from AT&T to interior design and eventually real estate
- The importance of wearing your name tag and engaging with people
- How Holly's first client came from a chance encounter at Trader Joe's
 
(00:12:45 - 00:28:13) Mastering the Art of Client Evaluation and Service
- The crucial role of a thorough client evaluation in building credibility and trust
- Adapting to different client personalities and learning styles
- Going the extra mile: staging, design, and anticipating client needs
 
(00:28:14 - 00:40:25) Navigating Multiple Brokerages and Finding the Right Fit
- Holly's experience with five different brokerages over her career
- The unique benefits and support offered by Ingle and Volkers First Coast
- The importance of surrounding yourself with experienced, high-level agents
 
(00:40:26 - 00:52:37) Maximizing Portability and Tackling Inspections
- Educating clients on portability and its impact on their next property purchase
- Strategies for handling inspection reports and negotiating repairs
- The benefits of pre-listing inspections and addressing issues proactively
 
(00:52:38 - 01:29:00) Thriving in a Changing Market
- Adapting to the current market conditions and the impact of interest rates
- The importance of staying informed and utilizing market analytics
- Advice for agents looking to evolve their businesses and succeed in any market
 
Quotes:
"Luxury is a Service" - Holly Reaves Griggs
 
"If you're not building relationships in this business, then you're not going to have a business for a while." - Holly Reaves Griggs



Connect with Holly:
 
Instagram: https://www.instagram.com/hollyreavesrealtor/
 
LinkedIn: https://www.linkedin.com/in/holly-reaves-realtor/
 
Facebook: https://www.facebook.com/hollyreavesgriggs
 
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!
 
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.