Start it @KBC podcast #17: Design Thinking

 “To me, design thinking is a state of mind. It’s what forces people to look differently at problems and their possible solutions.” With his definition of design thinking, Dennis De Clercq (Buffl) immediately reveals the most important element in the whole design thinking process: having the right view. In this podcast, we zoom in on the importance of customer centricity and unravel what corporates can learn from startups.