The Apple Cart: S2, E4: How to Find Creativity Regardless of Your Industry

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.

Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).

She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten.

Club members delve into social history and hone their writing skills to share those stories.

Natalie explains why genealogy is a creative hobby, and the importance of finding a creative outlet as a small business owner.

She and Gudrun also discuss the benefits of attending conferences, both for business more broadly and for your specific niche. Plus, Natalie shares her tips for finding creativity.

Timestamps

• 01:31 – 03:35: Natalie’s interest in genealogy
• 04:14 – 07:06: Why amateur genealogists like the family-history-as-stories approach
• 08:04 – 09:06 Finding women’s voices in history
• 10:03 – 10:24: How genealogy can be a creative hobby
• 15:55 – 17:30: How entrepreneurs are more creative than they realise
• 18:50 – 23:00: Why business owners should go to conferences and events
• 24:03 – 25:24: Why you should consider industry-specific events
• 27:25 – 29:35 Natalie’s advice to anyone wanting to research their family history
• 30:02 – 32:07 Natalie’s advice to business owners lacking creativity

Useful Links

• Genealogy Stories
• The Curious Descendants Club
• The Society for Genealogists
• Connect with Natalie on LinkedIn
• Business conference: Atomicon
• The Apple Cart interview with Laura Pearman
• Genealogy conference: RootsTech
• Service: Start your podcast
• Service: Podcast content repurposing

Mentioned in this episode:

Amplify Your Message with a Podcast

Want to start your own podcast but overwhelmed by all the content that goes with it? Let me help! Find out more: https://gudrunlauret.com/amplify-your-message/