The Truth behind Loyalty Amanda Cromhout

Loyalty during COVID-19 and beyond: Johan Moolman, CEO of eBucks describes how eBucks has seen its members use their eBucks on more of life’s basic necessities like food, airtime and electricity. eBucks has also set up the capability for its members to contribute their eBucks currency to the Solidarity Fund during COVID-19.

Over the past 5 years, the Truth & BrandMapp Loyalty Landscape Whitepaper has provided readers with insights into the most used loyalty programmes in South Africa. Respondents who indicate they use loyalty programmes are asked to select the loyalty programmes they use the most, giving us a true reflection of loyalty programme usage per programme.


 


 

Welcome to the first episode of our new podcast series: “The Truth behind Loyalty”. In the next 6 episodes, we deep dive into the findings of the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. From its inception in 2015, Truth & BrandMapp have proudly delivered insights over the last 5 years, analysing the changing consumer…

WHY DON’T SOUTH AFRICANS USE LOYALTY PROGRAMMES? For the past few years, we have seen the percentage of South African consumers who do not use loyalty programmes change from 33% in 2015 to 28% in 2019. We need to understand the reasons why those consumers do not use loyalty. It is a relatively small proportion…

Every year, we seek to truly understand what South African consumers really want from loyalty programmes in terms of the benefits they have to offer. Whilst some results remain the same year on year, such as cashback consistently being the most sought after benefit, we are particularly interested in what other benefits appeal to South Africans.
In this episode, Amanda Cromhout talks about the benefits that Sout African consumers most enjoy.
To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here.
Happy listening!

Global and local consumers take data usage legislation very seriously. South African consumers are becoming more and more savvy about how they wish their data to be used, if at all. We asked the question: “how do you feel about loyalty companies using your personal and transactional data?”
In this episode, Amanda Cromhout talks about data usage and what consumers think of companies using the data gained through the loyalty programme that they belong to.
To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here.
Happy listening!