What does “strategy” really mean?

“There is strategy, and then there is strategy.”

Strategy is a term that all businesses use, but many can be misinterpreted.

In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way.

Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s the right person to talk to when it comes to unravelling everything about the topic.

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