B2B IMPACT #11 - B2B Marketing in a Recession

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.  

What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales. Find out what Matt and Oli have to say on this...