The Salty Ceo Marketing Podcast

Bec Craig
The Salty Ceo Marketing Podcast Podcast

Join Bec Craig, the straight-shooting and savvy Salty Ceo, on her marketing podcast that cuts through the fluff and gets real about growing your business. With her no-nonsense approach and wealth of experience, Bec shares actionable tips, insights, and strategies to help you boost your online presence, drive sales, and build a loyal following. From social media marketing to content creation, branding, and more, Bec's got you covered. Tune in for a dose of marketing truth and get ready to take your business to the next level with the Salty Ceo Marketing podcast.

  1. 3 JUN

    Building a strong Online Brand: Strategies for making money online

    1. Online branding: Establishing a strong online brand is crucial for building recognition, trust, and loyalty with your target audience. 2. Brand building: Consistently building your brand online helps to create a memorable and distinctive identity that sets you apart from others. 3. Personal branding: Developing a unique personal brand allows you to showcase your expertise, values, and personality, helping you connect with your audience on a deeper level. 4. Brand identity: A clear and consistent brand identity is essential for building trust and recognition across all online platforms. 5. Consistency: Consistency in branding, messaging, and visual identity is key to building a strong online presence and establishing trust with your audience. 6. Storytelling: Sharing your story and showcasing your brand's purpose and values through storytelling helps to create an emotional connection with your audience and builds brand loyalty. 7. Authenticity: Being authentic and true to your brand's values and mission is crucial for building trust and credibility with your online audience. 8. Visual branding: A strong visual brand identity helps to establish recognition and professionalism across all online platforms. 9. Content marketing: Creating valuable and relevant content helps to attract and engage your target audience, establishing your brand as a thought leader in your industry. 10. Unique Value Proposition (UVP): Clearly defining your UVP helps to differentiate your brand from others and communicate your unique benefits and value to your audience. 11. Online community: Building an online community around your brand helps to foster engagement, loyalty, and advocacy, creating a loyal following that will support your brand. 12. Metrics and analytics: Tracking metrics and analytics is essential for understanding your online performance, identifying areas for improvement, and making data-driven decisions to optimize your online strategy. Click here to Book a Discovery Session with Bec Now⁠ If you loved this episode and want to learn more about becoming magnetic with your content then it’s time to take a look and what I have on offer, I have plenty of options to work with me and evolve your online journey into creating freedom in your business, leveraging social media to make millions through content, my offers range from under $100 to $10,000 depending on what you NEED you will get your bang for buck, if you are confused about where to begin, it’s easy, simply send me a message and I can help you decide, you can access my offers through my website anytime, www.itsbeccraig.com Join ‘WTF DO I POST’ Facebook group and get access to the ‘CONTENT QUICKIE’ Masterclass. A community to plug into and learn content updates and info. https://www.facebook.com/groups/quickie If you love what you just heard, be sure to share it with me by leaving a review on iTunes and sharing it on your socials tagging me @thebeccraig or visiting my website ⁠⁠⁠www.itsbeccraig.com Have some questions or would love to work together? Send me a message on instagram @thebeccraig or email me, ⁠⁠⁠bec@itsbeccraig.com

    18 min
  2. 23 MAY

    How to Make your Social Media a Money Making Machine for Small Business $

    Unlock the Social Media Money Machine: 10 Fast & Efficient Tweaks to Turn Your Small Business into a Lead-Generating, Sales-Driving Powerhouse Ready to transform your small business into a social media powerhouse? In this episode, we're sharing the top 10 tweaks to help you grow your business on social media, fast and efficiently! 1. Poll your audience and ask questions to spark engagement 2. Post stories about your offers and ask responders to take action 3. Create a stories sequence and repost them every other day for maximum visibility 4. Optimize your top 3 feed tiles to showcase your brand's identity and offerings 5. Clean up your Highlights to create a visually appealing and cohesive brand story 6. Use the back camera on your iPhone to produce high-quality content with 3 lenses 7. Collaborate with other products or local businesses to expand your reach 8. Create smart content that resonates with your audience and drives conversions 9. Make a free ad on Facebook to boost your visibility and reach new customers 10. Establish graphic consistency to project a professional brand image By implementing these 10 tweaks, you'll be able to unlock the social media money machine for your business and turn it into a lead-generating, sales-driving powerhouse! Click here to Book a Discovery Session with Bec Now If you loved this episode and want to learn more about becoming magnetic with your content then it’s time to take a look and what I have on offer, I have plenty of options to work with me and evolve your online journey into creating freedom in your business, leveraging social media to make millions through content, my offers range from under $100 to $10,000 depending on what you NEED you will get your bang for buck, if you are confused about where to begin, it’s easy, simply send me a message and I can help you decide, you can access my offers through my website anytime, www.itsbeccraig.com Join ‘WTF DO I POST’ Facebook group and get access to the ‘CONTENT QUICKIE’ Masterclass. A community to plug into and learn content updates and info. https://www.facebook.com/groups/quickie If you love what you just heard, be sure to share it with me by leaving a review on iTunes and sharing it on your socials tagging me @thebeccraig or visiting my website ⁠⁠⁠www.itsbeccraig.com Have some questions or would love to work together? Send me a message on instagram @thebeccraig or email me, ⁠⁠⁠bec@itsbeccraig.com

    26 min
  3. 23 APR

    ADHD and your online business Journey with Mia Steel - Content Creator

    Join us on this episode of the 'Magnetic Marketing Podcast' as myself and Mia from 'The Hive Hub collective' explore the intersection of ADHD and business. We dive into her experience with her ADHD diagnosis as a 38 year old mother of 2 and things you need to know about this creative gift: how to harness your entrepreneurial spirit with ADHD, productivity strategies to boost your business, her success story as an ADHD entrepreneur who has thrived, managing distractions and staying focused, and overcoming obstacles to achieve your business goals. Tune in for insights and inspiration to help you succeed in business with ADHD." Mia, originally a paramedic and nurse, pivoted dramatically into the digital marketing arena after reevaluating her career path during the COVID-19 lockdowns. Seeking a lifestyle that would allow more quality time with her two children, Mia and her partner made the bold decision to sell everything and embark on a life on the road in a caravan. This new freedom led her to discover her passion for content creation, a discovery made through a serendipitous encounter with a TikTok video. Today, Mia is not only a successful content creator but also the co-founder of Hive Hub Collective, a creator economy membership that quickly scaled to six figures. She was recently diagnosed with ADHD and is now leaning into her passions by empowering others to leverage digital platforms to gain independence and live a brain first life on their own terms. www.hivehubcollective.co Tik tok: www.tiktok.com/@steel_mia If you loved this episode and want to learn more about becoming Magnetic with your content then it’s time to take a look and what I have on offer, I have plenty of options to work with me and evolve your online journey into creating freedom in your business, leveraging social media to make millions through content, my offers range from under $100 to $10,000 depending on what you NEED you will get your bang for buck, if you are confused about where to begin, it’s easy, simply send me a message on instagram is bec@itsbeccraig.com and I can help you decide. www.itsbeccraig.com Join ‘WTF DO I POST’ Facebook group and get access to the ‘CONTENT QUICKIE’ Masterclass. A community to plug into and learn content updates and info. https://www.facebook.com/groups/quickie If you love what you just heard, be sure to share it with me by leaving a review on Spotify and sharing it on your socials by tagging me @thebeccraig Have some questions or would love to work together?  Send me a message on instagram @thebeccraig or email me, ⁠⁠⁠bec@itsbeccraig.com

    34 min
  4. 21 APR

    How to take a break when Social Media feels overwhelming in your business

    Today I discuss the reason for a short break on Social Media. "Join me on this week's episode of ‘Magentic Marketing Podcast’ as I dive into the overwhelming world of social media and its impact on mental health. I’m talking social media overwhelm support, and exploring the ways in which our addiction to likes, comments, and shares can lead to anxiety, stress, and burnout. If you're feeling overwhelmed by social media and unsure of how to cope, this episode is for you. I discuss practical tips for setting boundaries, managing social media fatigue, and prioritizing mental wellness in the digital age. From social media anxiety help to strategies for overcoming social media burnout, I’m covering it. Tune in for a raw and honest conversation about the darker side of social media, and learn how to take back control of your mental health in the process. If you loved this episode and want to learn more about becoming magnetic with your content then it’s time to take a look and what I have on offer, I have plenty of options to work with me and evolve your online journey into creating freedom in your business, leveraging social media to make millions through content, my offers range from under $100 to $10,000 depending on what you NEED you will get your bang for buck, if you are confused about where to begin, it’s easy, simply send me a message and I can help you decide, you can access my offers through my website anytime, www.itsbeccraig.com Join ‘WTF DO I POST’ Facebook group and get access to the ‘CONTENT QUICKIE’ Masterclass. A community to plug into and learn content updates and info. https://www.facebook.com/groups/quickie If you love what you just heard, be sure to share it with me by leaving a review on iTunes and sharing it on your socials tagging me @thebeccraig or visiting my website ⁠⁠⁠www.itsbeccraig.com Have some questions or would love to work together? Send me a message on instagram @thebeccraig or email me, ⁠⁠⁠bec@itsbeccraig.com

    23 min
  5. 17 APR

    How to create a successful Social media presence for your Small Business.

    What is marketing and how will my small business benefit from social media? Unlock the potential of social media for your small business with our beginner's guide. Discover why social media is essential for growth, and learn how to maximize its impact on your success. Explore proven strategies to drive sales and increase your online presence, tailored specifically for small business owners. With our expert tips and tricks, you'll create a successful social media presence that helps your business thrive. Start your journey to small business success with the power of social media today! In this episode I give you 3 ways you can increase leads, profit and revenue today by doing the basics on social media. What is an SEO platform? How can you leverage Instagram and tik tok and understanding social media for your small business so you can get more leads today If you loved this episode and want to learn more about becoming magnetic with your content then it’s time to take a look and what I have on offer, I have plenty of options to work with me and evolve your online journey into creating freedom in your business, leveraging social media to make millions through content, my offers range from under $100 to $10,000 depending on what you NEED you will get your bang for buck, if you are confused about where to begin, it’s easy, simply send me a message and I can help you decide, you can access my offers through my website anytime, www.itsbeccraig.com Join ‘WTF DO I POST’ Facebook group and get access to the ‘CONTENT QUICKIE’ Masterclass. A community to plug into and learn content updates and info. https://www.facebook.com/groups/quickie If you love what you just heard, be sure to share it with me by leaving a review on iTunes and sharing it on your socials tagging me @thebeccraig or visiting my website ⁠⁠⁠www.itsbeccraig.com Have some questions or would love to work together? Send me a message on instagram @thebeccraig or email me, ⁠⁠⁠bec@itsbeccraig.com

    34 min

About

Join Bec Craig, the straight-shooting and savvy Salty Ceo, on her marketing podcast that cuts through the fluff and gets real about growing your business. With her no-nonsense approach and wealth of experience, Bec shares actionable tips, insights, and strategies to help you boost your online presence, drive sales, and build a loyal following. From social media marketing to content creation, branding, and more, Bec's got you covered. Tune in for a dose of marketing truth and get ready to take your business to the next level with the Salty Ceo Marketing podcast.

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