Girl Gang Craft The Podcast

Phoebe Sherman: Artist + Founder of Girl Gang Craft
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Girl Gang Craft The Podcast Podcast

How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experience, so you’ll come away with tangible steps to elevate your business. Phoebe not only brings you inspiring founder stories, but insight on social media marketing, productivity, and the ultimate transparent look at her own business, so you can come away with actionable steps towards creating more revenue and the life of your dreams. Are you ready? Because we believe that together we rise.

  1. 8 AUG

    On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher

    Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her environmental values, Anne started Orta Kitchen Garden. Outside of perfecting her craft as a gardener and product designer, Anne also teaches customer research for entrepreneurship at both Sanford University and UC Berkeley.    Key takeaways: ✿ Anne started her journey with Orta Kitchen as a true beginner gardner. She learned from failure and grew by teaching herself to get to the level of gardening she is at today.  ✿ Anne’s idea to create Seed Pots bloomed from a need to grow herbs and food that wasn’t available in her local markets - so she decided to grow them herself! ✿ Anne details her process of product designer and the development of her unique Seed Pot innovation ✿ “Nobody's competing with us directly. Specifically what we do, we're the only ones that do it and have been for ten years” Find an untapped market that products don’t exist in yet that fills a need for folks, then start your product design journey ✿  “I think it's actually a powerful entrepreneurship practice to have self-care routines.” ✿ Being an entrepreneur is hard! But that doesn’t mean you’re doing it wrong. Anne tells us that having a plant to care for helps entrepreneurs by creating a grounding practice to rely on  Anne is offering GGC Listeners a FREE Self-Watering Seed Pot when they sign up for her newsletter!  Sign up here: https://mailchi.mp/a62be2371ecb/1p71voi3b1 Follow @ortagardens on instagram and go to https://ortakitchengarden.com/ for all offerings   Girl Gang Craft Winter Event Applications CLOSE Thursday, August 15th. Apply Here Call up the GGC hotline at ‪413-961-0855‬ We’d love to hear from you and answer your questions on the pod. Leave us a 5 star review and tell us what you loved and learned from listening!    Quickbooks: bit.ly/GGCxQuickbooks @PhoebeSherman @GirlGangCraft Tik Tok YouTube Shop GGC Goodies + Apparel Girlgangcraft.com

    54 min

  2. 2 AUG

    The Social Bungalow with Shannon Matson

    Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using simple steps to get off the ground. Shannon also shares her tips for creating an effective instagram carousel and how to have an engaging launch for new offerings.   Key takeaways: ✿ How to start an online class if you’ve never held one before  ✿ The simple tech ingredients you need to start a service based business (Zoom, Email, and a website!)  ✿ What makes an engaging carousel post ✿ Evergreen courses that are always available and always valuable ✿ What you need to have a successful launch for a class or new offer   Follow @thesocialbungalow on instagram and go to thesocialbungalow.com for all offerings Quickbooks  GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS   Call us up at ‪413-961-0855‬ and we’ll share your small biz story or answer your questions on the pod. Leave us a 5 star review and tell us what you learned from the pod!   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

    49 min

  3. 25 JUL

    Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch

    Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through the Soulcial Scoop Podcast and her Soulcial Suite coaching programs, all while keeping the soul in social media. Key takeaways: ✿ the anti-pitch method: a slow build to solid long term partnerships and connections ✿ being a creator on linkedin and how it brings you to speak directly to the person you need for partnerships ✿ how to become a micro creator with under 10k followers ✿ setting expectations with your brands partners ✿ brand partnership horror stories   Follow @kbousq on instagram and go to theleap.co/creator/Soulcialmate for all creator offerings Soulcial Scoop Podcast Sign up for Manychat bit.ly/GGCmanychat Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS Do you have Brand Partnership horror stories to share?! Call us up at ‪413-961-0855‬ and we’ll share your story and answer your questions on the pod   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

    52 min

  4. 18 JUL

    Crafting Your Sales Funnels with Full-Circle Business Growth Strategies

    Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full-circle cohesive strategies that integrate social media, email marketing newsletters, and fine-tuned branding that leads to high engagement and sales. Key takeaways: ✿ What is a funnel? A funnel is like a curated journey guiding potential customers from initial engagement on social media to making a purchase, ensuring a seamless and engaging experience. ✿ Prioritize writing catchy subject lines for your emails! Jacinta recommends using actionable key words and even trying subjectlines.com to help boost your newsletter subscriber opening rate ✿ Must haves: clear branding and high quality photos/videos on your instagram and website to show that your products or services are visually appealing   ✿ Giving new potential customers a reason to subscribe by offering “something of value” that you can give to your customers or clients in exchange for them to sign up for your email newsletter   ✿ How using Flodesk easily streamlines your email marketing processes and allows a consistent and effective dialogue that’s tailored to clients' wants and preferences.   ✿ “A lot of people think that followers equal dollars. I've had clients that have 360k followers, and they're not making any money, and I’ve had clients with 1300 followers and they're making almost $10,000 a month. It's really about having systems, automations, and strategies in place that are specifically designed to convert people to become a customer, or to purchase your product or service.”   Follow @jacintadevlin_ and visit her website for her 1:1 coaching program at https://jacintadevlin.com/   Sign up for Manychat bit.ly/GGCmanychat Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk   GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328  Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

    51 min

  5. 11 JUL

    Intentional Practices for Weddings and Craft Fairs

    In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curating a vibe ✿ Communication with your vendors, staff, guests, and attendees ✿ Being present on the day of ✿ Following up and the importance of sending thank you notes Craft Fair Ebook: https://www.girlgangcraft.com/ebook Salem Craft Fair is coming up July 27! RSVP here Join us for our Pajama Party GGC Sacramento fair August 8th at the Crocker Museum! Get tickets here Applications are open for Malden and Sacramento Holiday Events. Apply here Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod Please leave us a 5 star review on Apple Podcasts @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

    29 min

  6. 27 JUN

    Behind the Lens of Colorful Photography

    Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photography industry from her starting role as an intern for Refinery 29, shooting style pieces for Art Basel, to launching her own photography business and exploring new creative and colorful realms of editorial photography.   ✿ Creating boundaries with clients; Why it’s crucial to have a contract for any client facing work and how to recognize when clients show us their red flags ✿ “It's rare, but sometimes clients are like, oh, we like we pay you before we get the finals? And I'm like, yeah, you pay before you leave the restaurant.” ✿ Feeling in alignment with the work you do and seeking out new creative outlets in your industry ✿ Defining Usage: where and how your work will be displayed, and how terms are differentiated depending on what the client’s final product will be used for. ✿ “I'm really doing my best with my clients to normalize being paid upfront and under really reasonable terms. That sets the expectation and the etiquette for how we're going to behave in our business relationship.” ✿ Listen to episode 36 ft. Dr. Akilah Cadet @annaalexia on instagram annaalexiabasile.com for offerings Speicial Offer: Girl Gang Craft listeners get $150 off a portrait session with Anna-Alexia for July and August. Book here Sign up for Manychat bit.ly/GGCmanychat GGC Salem Craft Fair is July 27th! RSVP at girlgangcraft.com/events Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod @PhoebeSherman @GirlGangCraft TikTok Youtube For episode shownotes and transcript, please visit our website

    1h 1m

  7. 20 JUN

    Exploring Manychat: the new Call To Action

    On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons:   ✿ Marketing structure of a funnel and creating “top of funnel” content ✿ Customer conversions and getting clients to purchase or sign up for your newsletter ✿ How using Manychat brings your business directly to your customers DMs  ✿ Creating nurturing content that highlights your brand ethos Sign up for Manychat: bit.ly/GGCmanychat Craft Fair Ebook: https://www.girlgangcraft.com/ebook Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Salem Craft Fair is coming up June 22! RSVP at https://www.girlgangcraft.com/events Do you have a small business question for us? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions on the pod @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman subscribe on YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website

    19 min

  8. 13 JUN

    Cheap Old Houses with Elizabeth Finkelstein

    Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House?   Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master’s degree in historic preservation and has put in years of professional work restoring old houses.   While not filming or nurturing the vast and wonderful Cheap Old Houses community, the couple spends time restoring their own cheap old farmhouse — a little slice of heaven they snagged for a cool $70,000.   Key Quotes:    ✿ Elizabeth tells us about her sourcing strategies for furnishing old homes, “It's all vintage sourcing. Vintage is my favorite. We're big fans of Etsy, Marketplace, flea markets, and especially salvage yards. Architectural salvage is huge.”   ✿ “Old house restoration is a marathon. It's not a sprint. A lot of people move into an old house and think they have to do everything right away. That is absolutely not the case. You can live with an ugly kitchen for 10 years and you will survive.”   ✿ “I think people of this generation, especially the generation on Instagram, is extremely design savvy. This is a generation that doesn't just want cookie cutter things, they want things that define them, that are, quite frankly, also good for the world, good for the planet.”   ✿ “I mean, work is work. And I'm not going to sugarcoat the idea that if you do something you love, it's never going to feel like work. It often feels like work. It usually feels like work, but there is a greater mission behind it that motivates me every day, and I think that's really important.”   Follow Elizabeth and Ethan on @CheapOldHouses Visit cheapoldhouses.com to subscribe to their newsletters Tune into “Who’s Afraid of a Cheap Old House?” Tuesday’s on HGTV   Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Sign up for Many Chat bit.ly/GGCmanychat   Salem Craft Fair is coming up June 22! RSVP and buy tickets in advance at https://www.girlgangcraft.com/events   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website

    42 min
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About

How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experience, so you’ll come away with tangible steps to elevate your business. Phoebe not only brings you inspiring founder stories, but insight on social media marketing, productivity, and the ultimate transparent look at her own business, so you can come away with actionable steps towards creating more revenue and the life of your dreams. Are you ready? Because we believe that together we rise.

Information

  • Creator
    Phoebe Sherman: Artist + Founder of Girl Gang Craft
  • Years Active
    2020 - 2024
  • Episodes
    94
  • Rating
    Clean
  • Copyright
    © Girl Gang Craft 2020
  • Show Website
    Girl Gang Craft The Podcast

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