Marketing Stories

Ameet Guha

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MARKETING

Simple events in our lives sometimes hide in them, deep profound marketing concepts. These events provide learning for even the most seasoned marketers. This is a series of such real life marketing stories

01/07/2021

The STAR in your Storytelling

Storytelling is an old art that has now become very famous. Do you know that even storytelling follows a pattern and you MUST have S.T.A.R in your storytelling. Listen in to know more

7 min
15/05/2021

Teamwork is Doing Your Work

Teamwork often means each member helping each other to reach a goal. But does that work always?

5 min
26/02/2021

Marketing Stories - Formula To Calculate Opportunity

Often we have more than one opportunity to grab. How to decide on the best one? Can it be worked out using a formula? A real life story about a fish seller and a related lesson from an old HBR article

7 min
17/02/2021

Marketing Stories- Micro Moments

Micro Moments are those small, mostly unnoticed behaviours that a customer shows before he/she finally buys a product. Does this concept work in pharma? It does. Listen to a real life story that proves it

9 min
10/02/2021

Marketing Stories: The Story of a Purpose Brand

Why do some brands do not click despite the best marketing efforts. It may be because the marketers focus more on the customer and less about defining and fulfilling the PURPOSE, that the brand would serve for the customer. A real life story and a great marketing lesson from it.

7 min

5 Episodes

Simple events in our lives sometimes hide in them, deep profound marketing concepts. These events provide learning for even the most seasoned marketers. This is a series of such real life marketing stories

Creator

Ameet Guha
Years Active

2K
Episodes

5
Rating

Clean

Marketing Stories

Episodes

The STAR in your Storytelling

Teamwork is Doing Your Work

Marketing Stories - Formula To Calculate Opportunity

Marketing Stories- Micro Moments

Marketing Stories: The Story of a Purpose Brand

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