Down the Rabbit Hole

Join us as we unveil the magic of internal promotion – not in ranks, but in marketing! And we’re not just talking about content repurposing. We’re diving into the rabbit hole to find how strategic promotion can help you sell your products from within your existing offerings. Drawing inspiration from how Disney cleverly markets new attractions within their parks, this episode is all about leveraging what you already have to enchant and engage your customers further.

Listen now and discover:

• How Disney uses The Haunted Mansion rides to promote its movies

• Strategies for seamlessly guiding customers from one product to the next

• The importance of creating a "rabbit hole" of related content to keep customers engaged

• And so much more!

Your small business takeaways:

Just like Disney creates a sense of anticipation and connection between rides and movies, small businesses can create seamless pathways for customers to discover more products. By integrating mentions and promotions of other offerings within each product or service experience, you not only increase the customer's awareness of your range but also build a sense of a cohesive, interlinked brand universe. Remember, every interaction with a customer is an opportunity to subtly guide them to the next magical experience with your brand.