He Built a $2.9B Home Fitness Empire | Carl Daikeler

In this episode, Carl Daikeler, founder of Bodi, shares his journey from creating fitness infomercials to building a brand synonymous with home workouts. Carl reveals his path to success, from collaborating with fitness experts like Tony Horton to launching iconic programs like P90X and Insanity. He discusses the power of understanding consumer psychology, evolving with the digital age, and fostering a community of fitness enthusiasts. Entrepreneurs will gain insights into Carl’s approach to creating and marketing products that truly resonate, and the importance of resilience and adapting business models for long-term growth..

Listen to Nathan & Carl discuss:

- How Carl’s initial struggles with fitness shaped his understanding of customer needs

- The story behind the creation of P90X and its groundbreaking “muscle confusion” technique

- Navigating challenges in a crowded fitness market and making bold business decisions

- Insights on shifting from traditional media to digital platforms and subscription models

- Carl’s take on the role of community in building long-term brand loyalty

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

• Foundr.com
• Instagram
• YouTube
• Facebook
• X
• LinkedIn
• Magazine