004: The Shortage of Professional Fitness Coaches

On this episode I head over to Blended Athletics in Dartmouth, NS to chat with Owner Dave Rafuse and his newest hire and head of Marketing Jason Davis about why Nova Scotia has such a shortage of professional fitness coaches. Things that come up include why Coaching isn't perceived as a career, why looking to University graduates might be the wrong approach and whether or not clients care about your credentials. Spoiler: They don't.