Shelby Belfast - Lover, Fighter, Leader, Coach

She's a flame-haired, tattooed goddess who emerged as a Westside Barbell coach from a background of boxing and burlesque. She co-authored an epic book on the fighting life called Pain Don't Hurt. Now, Shelby sets women free through strength coaching and the feminist community she leads.  You could gaze at her for hours on IG @shelbybelfast -- but what I find most thrilling about her is her thoughtfulness, her intense smarts, her professional seriousness, and her iron conviction. We talk about her favorite gym lewks, how she eats and trains, and her plans to launch her own brand. 

DM her to inquire about working with her in-person in SF or LA, or remotely from anywhere.  To rock her outfits, you can shop Gymshark or Doughnuts and Deadlifts.  (Also helps if you have an accessory like her partner in life and training @sfitperform).