Healthcare Insight for Marketers

True North Custom
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Healthcare Insight for Marketers Podcast

With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

  1. 01/03/2022

    Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing

    Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP". Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min

  2. 18/11/2021

    Jean Hitchcock on how marketing can earn respect at the executive table

    Jean shares practical advice from her experience leading marketing teams at hospitals across the country. Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min

  3. 07/10/2021

    Scott Becker on Marketing as a Content Producer

    As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min

  4. 07/09/2021

    Chris Boyer on the Art and Science of Healthcare Marketing

    As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer. Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min

  5. 19/08/2021

    Amy Comeau on Thriving in a Competitive Healthcare Market

    As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of leading brand and revenue growth strategies for a nationally ranked academic health system. Find out how she's prioritizing her plan, leveraging CRM and other tools and getting buy-in from key stakeholders to influence all stages of the patient journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min

  6. 27/07/2021

    From Quirky to Quantitative: Christine Albert on How Humanizing the LCMC Health Brand Is Driving Business Growth

    In one of our most colorful and compelling interviews, LCMC Health Chief Marketing and Experience Officer Christine Albert highlights her team's success in leveraging data to differentiate the New Orleans-based brand and generate bottom line results. Learn how she's elevating the C-suite's perception of marketing through strategic insights that illuminate opportunities and challenge the status quo — like the system's more authentic approach to online physician bios that has generated a 50% increase in organic views and nearly 25% more conversions to appointments. As a SHSMD Board Member, Christine has been instrumental in advancing the healthcare marketing discipline. Find out how the organization is guiding members through consumer research, mentorship programs and other new initiatives that empower career and network development. Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min

  7. 30/04/2021

    Summit Health Chief Marketing Officer Matt Gove on Digital Marketing and Driving Physician Referrals

    In the summer of 2019, Matt Gove had just left Piedmont Healthcare to join CityMD when the leading urgent care provider in the New York metro area merged with Summit Medical Group to form Summit Health. Then the pandemic hit, and his brand was front and center in media coverage of COVID. In this lively conversation, learn how these experiences shaped his marketing strategy, along with his expert perspective on B2B vs. B2C marketing, what to look for when hiring marketing talent and the most important—and often overlooked—digital marketing channel. Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min

  8. 15/04/2021

    Julie Rose of CommonSpirit Health Shares Social Media Tips, Trends and Tools

    As System Manager of Social Media at CommonSpirit Health, Julie Rose helps guide the system's 140+ hospitals on building community and driving engagement on Facebook and Instagram. Find out how the brand's Hello Humankindness purpose is reflected on these platforms, what tools she uses to plan and publish content and why the magic on social media happens after you post. Important Links: Visit Julie's website Connect with Julie on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

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