LTP026 Brandon Peele, A Purpose that Connects You to the World
If there’s one word that Brandon Peele would use to describe his journey from venture capital, investment banking, and startups to the founding of his very own Unity Lab, it would be ‘purpose.’ Brandon, together with Unity Lab, is on a mission to activate purpose and belonging at scale in companies. Brandon thinks that knowing one’s purpose is a human right, and they should at least know where and how to start. Brandon, in his late 20s, despite living a successful life, started to realize how unfulfilled he was with the life he was living. This led him to wanting to know more about his true purpose—what was he here for? Fast forward to 2012, Brandon has becomes an advocate, an author, and a key note speaker preaching about activating and fulfilling one’s purpose. In fact, Brandon just released a book called Purpose Work Nation. Brandon believes that the only time we can realize our true potential is when we found out what our purpose really is. Similarly, an organization/company can perform best and meet maximum productivity if the diverse people working together can understand their individual purpose, which eventually lead to understanding that each one is different and connecting to each other despite these differences. For Brandon, it’s important that realizing the purpose begins with leadership, as it’s the leaders who have the power to embed purpose to the company’s mission, vision, and values. Once the leaders see the importance of purpose, they will want their employees to learn and grow as well. Unity Lab implements their programs by providing modules to small groups, promoting deeper connection among work peers. Statistics show positive effects of the program to organizations in terms of tenure, productivity, and international commitment. Brandon thinks that these effects can ripple to the employees’ families, then later to their communities. Brandon believes that this should be a norm—individual purpose should be a well-understood human potential, and Unity Lab will continuously help out organizations and employees to maximize their potentials. Today’s Guest Brandon Peele (he/him) is a best-selling author, the CEO of Unity Lab, and an expert in purpose, leadership + culture change. He's trusted as a keynote speaker, consultant and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, University of California - Berkeley, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota. He is the author of Purpose Work Nation (2022), The Purpose Field Guide (2019), and Planet on Purpose (2018), and co-author of Purpose Rising (2017) and The Purpose Blueprint (2015). His work has been featured by news organizations such as USA Today, U.S. News & World Report, and Forbes. Book, Purpose Work Nation: http://purposework.us Company, Unity Lab: http://unitylab.co LinkedIn: https://www.linkedin.com/in/bpeele/ in/bpeele/ Facebook: https://www.facebook.com/peele/ You'll learn: Why purpose needs to begin among leaders How to activate purpose among employees Tools in scaling activation of purpose