Muriel Lotto, Founder of Pivot Marketing, on Future Marketing Trends and Global CMO Changing Role

As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. 
She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed my talent for weaving together compelling stories and performance marketing to drive business outcomes by leveraging deep analytical skills to measure success. 
Muriel's superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.