134: Lara Cohen | Head of Marketing, Linktree

Lara leads all things marketing, partnerships, business development and communications at Linktree, a platform that allows creators to build personalized landing pages with multiple links to all of their content.

Before joining Linktree, Lara spent a decade at Twitter (now known as X), where she served as Global VP of Partners & Marketing. In her early days at Twitter, she was the Head of Entertainment and Lifestyle Partnerships, where she shaped and redefined Twitter’s narrative for talent and entertainment partners.

One of her standout achievements in this role was spearheading the iconic activation of Ellen DeGeneres’ selfie at the 2014 Oscars.

She earned her bachelor’s degree in Political Science from the University of Rochester and began her career as Editorial Director at US Weekly, back when it was owned by Wenner Media.

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Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.

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In Today's Episode with Lara Cohen We Discuss:
1. Lara's Upbringing
2. Career + College Aspirations in Political Journalism
3. Early Career at US Weekly - Entertainment Journalism
4. Entertainment Media Pre-Social Media
5. Journalism Culture: Deadlines, Constant Grinding, Hustle.
6. Transition from Conventional Journalism into Tech at Twitter
7. The Genesis of the Iconic Ellen Degeneres Selfie at the Oscars
8. The Value of Being the Non-Technical One in the Room
9. The Power of Storytelling in Marketing
10. The Rise and Implications of the Creator Economy
11. Twitter Under Elon's Takeover
11. Linktree's Campaign for Voter Registration is LIVE! To find out more information, check out the Linktree blog and this USA Today article

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