Chapter and Verse: The Art of Selling Children's Books

The Bookseller & Rocket
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Chapter and Verse: The Art of Selling Children's Books Podcast

The brand new podcast for those in the world of publishing! Chapter and Verse - The Art of Selling Children’s Books will be hosted by children's editor at The Bookseller, Charlotte Eyre. Twice a month, Charlotte will be joined by a different author who will share their story with us and discuss a challenge in line with their upcoming title. From reaching out to LGBTQ+ teens to introducing an adult author to the children's audience, we will be sharing ways to get books into the hands of all children from toddlers to young adults. With added insight from marketing professionals, publicists and retailers, this podcast will be educational and insightful. Please do subscribe and support us, we will be launching on Wednesday 5th May and you can listen to a new episode every other Wednesday. For more information, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @wearerocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by The Bookseller: https://www.thebookseller.com Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. Special Episode: The Power of BookTok

    22/09/2021

    Special Episode: The Power of BookTok

    For our season finale, we bring you The Power of BookTok! Recorded live at The Children’s Conference you will hear from Charlotte alongside 3 guests. Author Faridah Àbíké-Íyímídé, TikTok creator Faith Young and campaign manager at Rocket, Georgia Henry.  How has TikTok changed the publishing industry? Has it changed the way we buy books and what’s next?  For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    40 min
  2. Maz Evans: Making Readers Laugh When You're Not a Famous Comedian!

    08/09/2021

    Maz Evans: Making Readers Laugh When You're Not a Famous Comedian!

    This week on the podcast, Charlotte speaks to the brilliant and hilarious author Maz Evans! Find out how Maz became an author and debate our topic of the week - how do you make readers laugh when you're not a famous comedian! Also joined by CEO of Rocket, James Erskine. James has been marketing children's books for more than 10 years across all genres, and brings examples and case studies across children's publishing. For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: 
https://twitter.com/CharlotteLEyre https://www.thebookseller.com Hosted on Acast. See acast.com/privacy for more information.

    40 min
  3. Elle McNicoll: Publishing and Neurodiversity

    25/08/2021

    Elle McNicoll: Publishing and Neurodiversity

    This week Charlotte is joined by Neurodivergent writer, Elle McNicoll. After completing her Masters dissertation on the lack of Own Voices representation for Neurodivergent children, she grew tired of the lack of inclusivity in the industry, and wrote a book herself and that's where her career began. Also on the podcast, marketeer Ella Chapman who works closely with Elle’s publisher, Knights Of. Some very interesting insight on author marketing and book marketing. For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    30 min
  4. Liz Pichon: Building a Brand From Page to Stage

    11/08/2021

    Liz Pichon: Building a Brand From Page to Stage

    A wonderful warm welcome to Liz Pichon! Author of the best selling Tom Gates series for 9+ readers, we talk to Liz about her career so far, winning awards and building a brand. Charlotte also talks to Cheyney Smith from Pan Macmillan for our industry insight. Thank you to both for joining us! For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    52 min
  5. Anna James: Magical Middle Grade

    28/07/2021

    Anna James: Magical Middle Grade

    This week Charlotte interviews author Anna James, and is joined by Charlotte Halstead from Penguin Random House for our industry insight. We talk all things Middle Grade, a chat about capturing the point of difference, what consumers want and how Instagram users are ‘aging up’.  For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    40 min
  6. Faridah Àbíké-Íyímídé: Playing Your Cards Right at Launch

    14/07/2021

    Faridah Àbíké-Íyímídé: Playing Your Cards Right at Launch

    Hello and welcome to episode 6 of Chapter and Verse: The Art of Selling Children’s Books. This week Charlotte is joined by New York Times and IndieBound bestselling author of Ace of Spades, Faridah Abike-Iyimide. Faridah talks about bringing her own experiences into her writing, and discusses her journey to becoming a published author. Joined by Jasveen Bansal from Harper Collins and Georgia Henry from Rocket to add the industry perspective, we talk about how to approach pre and post publication activity and more.  For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    35 min
  7. Alice Oseman: All Things YA

    30/06/2021

    Alice Oseman: All Things YA

    This week on the podcast, author Alice Oseman joins Charlotte to talk about her career so far, what’s important to her as a writer and what’s next! With industry insight from Charlie Morris at Pan Macmillan, we discuss how important YA titles are for readers and what to consider when planning the marketing campaign. There's also so much in this episode on the representation of everyone in titles that educate youth audiences, so it's a must listen! For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    39 min
  8. Adam Kay: Introducing an Adult Author to Children's Publishing

    16/06/2021

    Adam Kay: Introducing an Adult Author to Children's Publishing

    Welcome back to a new episode of Chapter & Verse! This week, Charlotte is joined by the brilliant and hilarious Adam Kay. Talking about becoming a children’s author from the world of adult publishing, Adam talks about finding a gap in the market to make medicine entertaining for children.  With industry insight from PR expert Simon Armstrong from Penguin Random House, this episode explores the art of writing and selling children’s books. Enjoy the episode!  For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Podcast artwork photo credit: Charlie Clift  Hosted on Acast. See acast.com/privacy for more information.

    35 min
  9. Ingela P Arrhenius & Camilla Reid: The Wonderful World of Pre-School

    02/06/2021

    Ingela P Arrhenius & Camilla Reid: The Wonderful World of Pre-School

    A huge hello to both our guests this week, Ingela P Arrhenius and Camilla Reid! Ingela and Camilla are the award-winning team behind the bestselling, Felt Flaps Where's Mr? series. This week we’re talking all things pre-school and connecting books with very young readers. With new title, Peekaboo House out June 3rd 2021, we’re excited to share this episode with you.  For more information on the latest release and to read more about their publications with Nosy Crow, visit this link:  https://nosycrow.com/product/peekaboo-house/  For more information or to get in contact, follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller  https://twitter.com/WeAreRocketHQ  https://www.instagram.com/wearerockethq/  Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    29 min
  10. Rashmi Sirdeshpande: The Joys of Non-Fiction

    19/05/2021

    Rashmi Sirdeshpande: The Joys of Non-Fiction

    This week, Charlotte is joined by author Rashmi Sirdeshpande as they discuss the joys of being a non-fiction author. From content and topics, engaging all children and how quickly non-fiction books go to market. In this episode, Charlotte also talks to Christopher Ransom, Head of Campaigns at Quarto publishing. Christopher shares his insight about getting non-fiction books into the hands of readers, via parents, care-givers and educators.  For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller:  https://twitter.com/CharlotteLEyre https://www.thebookseller.com  For more information on Rashmi, you can visit her website here! https://rashmisirdeshpande.com/ Hosted on Acast. See acast.com/privacy for more information.

    36 min
  11. Ben Miller: Should The Fairy Tale Ever End?

    05/05/2021

    Ben Miller: Should The Fairy Tale Ever End?

    Charlotte is joined by actor, comedian & author Ben Miller in our very first episode of Chapter & Verse! With industry insight from children’s specialist campaign manager Georgia Henry, this week is all about fairy tales. How do we lift the magic of a fairy tale from the pages of a book, into a promotional campaign that will sell thousands of copies?  From the importance of making fairy tales relevant to the younger generation to Ben’s journey into publishing, this episode will quite literally have you falling into a fairy tale. The podcast for those in the world of publishing.  For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com  Hosted on Acast. See acast.com/privacy for more information.

    41 min
  12. Coming Soon: Chapter & Verse, The Art of Selling Children's Books

    22/04/2021

    Coming Soon: Chapter & Verse, The Art of Selling Children's Books

    Coming soon from The Bookseller and marketing agency Rocket, Chapter and Verse is the brand new podcast for those in the world of publishing. Chapter and Verse - The Art of Selling Children’s Books will be hosted by children's editor at The Bookseller, Charlotte Eyre. Twice a month, Charlotte will be joined by a different author who will share their story with us and discuss a challenge in line with their upcoming title. From reaching out to LGBTQ+ teens to introducing an adult author to the children's audience, we will be sharing ways to get books into the hands of all children from toddlers to young adults. With added insight from marketing professionals, publicists and retailers, this podcast will be educational and insightful. Please do subscribe and support us, we will be launching on Wednesday 5th May and you can listen to a new episode every other Wednesday. For more information, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by The Bookseller: https://www.thebookseller.com Hosted on Acast. See acast.com/privacy for more information.

    1 min

Trailer

About

The brand new podcast for those in the world of publishing! Chapter and Verse - The Art of Selling Children’s Books will be hosted by children's editor at The Bookseller, Charlotte Eyre. Twice a month, Charlotte will be joined by a different author who will share their story with us and discuss a challenge in line with their upcoming title. From reaching out to LGBTQ+ teens to introducing an adult author to the children's audience, we will be sharing ways to get books into the hands of all children from toddlers to young adults. With added insight from marketing professionals, publicists and retailers, this podcast will be educational and insightful. Please do subscribe and support us, we will be launching on Wednesday 5th May and you can listen to a new episode every other Wednesday. For more information, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @wearerocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/ Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by The Bookseller: https://www.thebookseller.com Hosted on Acast. See acast.com/privacy for more information.

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