Resourceful Designer: Strategies for running a graphic design business

Mark Des Cotes
Resourceful Designer: Strategies for running a graphic design business

Wouldn't it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

  1. 22 APR

    Engage More, Talk Less - The Key to A Thriving Design Business

    Welcome back to another insightful episode of Resourceful Designer, where today's message is all about the art of engagement over trivial chatter. I'm your host, Mark Des Cotes, and in episode 341 we dive deep into the importance of engaging more and talking less. We explore how the wisdom of an elementary school teacher, who emphasizes understanding her students to truly elevate their learning, can be a powerful lesson for us as graphic designers in our own client interactions. I'll share with you how critical it is to connect with clients on a level that goes beyond flaunting our design skills. We discuss why it's paramount to focus on bringing a client's vision to life, rather than overwhelming them with our technical prowess. In this episode, we'll delve into the pitfalls of design platforms like Fiverr, where lack of communication often leads to less-than-ideal results. We also talk about the golden moments of design that come from a genuine exchange of ideas, the transition from transactional to transformational conversations, and the art of using strategic silence to uncover a client's real needs, adopting techniques used by great salespeople and interviewers like David Letterman. So before you speed ahead to your next client meeting ready to showcase your portfolio, remember to pause and truly listen. The insights you gain may very well unlock the potential for your greatest design work yet. Stay tuned as we navigate together the journey of growing and running a successful design business with community, creativity, and a keen ear for our clients' stories. Join the Resourceful Designer Community as we support each other in our goal to prosper, all this and more for just $15 a month. Let's dive into the episode!

    13 min

About

Wouldn't it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada