Sustainability in the Beverage Sector with Responsible Whatr

Ankur Chawla, Co-Founder, Responsible Whatr, joins Divya on this episode. With a vision for a sustainable future and with an agenda to reduce single-use plastic pollution, Ankur and Bhrigu founded Responsible Whatr, India’s first natural mineral water beverage offered in sustainable and endlessly recyclable aluminium cans.

They discuss: 

Q. What is the gap in the industry you saw when establishing Responsible Whatr?

Q. Why the water beverage industry, arent there too may players in this sector, how do you deal with the competition?

Q. What is your business model (B2B or B2C?), how do you drive revenue, as Responsible Whatr is an extremely niche product. 

Q. Changing people’s essential water drinking habit is a huge task, what is the human psychology you are targeting here for people to convert to your sustainable brand?

Q. Why did you settle for aluminium cans for your product?

Q. In the long term, what do you hope to achieve with your product?

Q. Looking back, what would you have done differently when establishing Responsible Whatr? Your biggest learning as an entrepreneur?

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