254: Tips for Greener Holiday Gatherings | Marketing Tip Monday

[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for wines labeled as sustained. Sustainable. While our longer-form episodes help you learn about the latest. Latest science and research for the wine industry. These monthly. Monthly micro podcasts will help you share your dedication to sustainable winegrowing.

[00:00:33] Now let's get into some. Some tips for greener gatherings.

[00:00:37] Consider getting a. A living tree rather than a cut or artificial tree. With the right tree and. The proper care it can survive the holiday season and then be planted on your property.

[00:00:47] Use led lights for decorating your space. They use up to 90%, less energy than traditional incandescent. Bulbs. And can last up to 25 times longer. At an. Average of 30 cents a kilowatt powering 500 incandescent. C9 bulbs, eight hours a day for 30 days. It would cost $294. While the same five. 500 led bulbs would only cost $37.80. That's also sustainable savings for your pocket book. Plus many led lights have features like dimming. Color adjusting and motion detection. So you can customize your look and. Use them for other occasions.

[00:01:27] Do you have holiday events on your calendar?. There are many options for biodegradable plates. Bowls and cutlery. Add them to your compost heap or. Send them to an industrial composting facility. Just be sure not to recycle. Recycle them organic materials can damage recycling equipment. And don't put them in the trash organic waste and landfills could produce methane gas.

[00:01:49] And who. Who doesn't love local goods. Invite local vendors into your retail space. Base. To give your guests some locally sourced gift options bonus. Points. If they use natural or recycled materials. Alternative. you could opt for the gift of a local experience like dinner for two a spa day or certificate to a local shop.

[00:02:08] Oh, the ribbons and bows, but where do they go?

[00:02:11] When it comes to sustainability over the holidays. Days we need to address packaging.

[00:02:15] For those of us who aren't the paper and ribbon collector. At the gift exchange, use. Just wrapping materials can be recycled. Plus some can even. And be composted.

[00:02:24] Make sure. You check out. At the show notes to link to this article called holiday marketing. Marketing tips. To review an awesome chart. To help you gift. Wrap the Greenway. It covers what kinds of wrapping paper? Tissue paper, gift bags, boxes, ribbons, and bows can. Can be recycled. Composted. Plus some creative alternatives like wrapping. Packaging in a tea towel. And making your own paper bows.

[00:02:50] Here's a bonus tip. Check out. Tip number two. In the five sustainable tasting room habits, marketing tip. To learn a few more responsible recycling practices.

[00:03:00] This February. We'll continue the celebrate. Celebration of sustainable wine and we'd love for you to come celebrate with us at reciprocal, February over 30 sip certified brands have. I already joined.

[00:03:12] And you can join to. Share. ReSIProcal club tastings with participating brands to increase your traffic and. Connect with like-minded brands and wine enthusiasts who value sustainability.

[00:03:21] Until next time, this is sustainable. Winegrowing with the vineyard team.

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Resources:

• *** Tell Your Sustainable Story Online Course ***