Career Memos withSarina

Sarina Virk Torrendell
Podcast Career Memos withSarina

Career Memos is your weekly dose of direct, no-nonsense career advice from your host, Sarina Virk Torrendell, founder of withSarina Career Coaching. From human rights activist to leading some of the hottest initiatives at companies like Postmates and Apple, Sarina shares tangible tips and strategies from over 12 years of experience as a career pivoter, business builder, and generalist extraordinaire. From networking to negotiating, to building your solo business, and so much more, you’ll learn the key elements you need to build a successful career. So hit play! It’s time to make things happen.

  1. 29 DE FEV.

    How a Need For Better Reusable Period Care Products Launched Saalt Into an 8 Figure Business

    Seven years ago, Cherie Hoeger saw a real need for better reusable period care products – and after starting Saalt in 2018, it became clear how big that need really was.  In their second year, Saalt products were stocked in all Target stores nationwide. By their third, Saalt had reached eight figures in revenue! Their company has since donated more than 100,000 products to help women and girls worldwide and has funded 600,000 days of school for girls. What’s noteworthy about Cherie’s story is that her background wasn’t in business. It was in writing. But she did have five daughters, and the news from relatives in Venezuela – that political instability was causing a pad and tampon shortage – kept her up at night. Wasn’t there a reusable product that could prevent girls in developing countries from missing school? In this episode, Cherie takes us behind the scenes of starting this very successful company with her husband. For them, conducting the research and pinpointing their mission has been crucial, offering them fuel while navigating the ups and downs of entrepreneurship and helping them effectively create something that consumers wanted.   IN THIS EPISODE: Cherie’s background as an English major, writer, and editor, and the conversation with her husband’s aunt in Venezuela that kept her up at night and provoked her to start Saalt The beginnings of the company, starting with the creation of a 3D CAD model of their first period cup, and how they differentiated themselves in a saturated market Their first years of business, which included a product recall and a buyer from Target who changed everything, helping them reach 8 figures in year three Becoming a B Corp-certified business: how to get certified, the impact it can have socially and environmentally, and the importance of mission for Gen Z/Millennial consumers Using market research to literally create a company that consumers wanted and the importance of surrounding yourself with other entrepreneurs   LINKS/RESOURCES MENTIONED: Learn more about Saalt and the story of how the company came to be.  Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.

    27min
  2. 15 DE FEV.

    How Adriana Carrig Built a Kindness-Driven Jewelry Venture

    Fearlessness in putting yourself out there is Adriana Carrig’s secret to success. Adriana is the inspiring Founder and CEO of the Little Words Project, a community built on the back of bestselling affirmation bracelets worn by A-listers like Taylor Swift, Lance Bass, and Alicia Keys. After years of bullying, Adriana was inspired to launch her jewelry company as a way to build sisterhood in her college sorority. After college, the Little Words Project was intentionally built without capital by listening to her gut, the market, and her brand’s impact-driven values. Sometimes it can be uncomfortable putting yourself out there, but discomfort is where growth happens. You never know who is going to get you into what space. You never know who is going to be interested in your product.  This conversation with Adriana is incredibly powerful as she weaves in stories of resilience and empowerment and insights around motherhood and entrepreneurship. The result of her hard work isn’t just a business, but an entire community built on kindness and self-love.   IN THIS EPISODE: The origins of the Little Words Project in Adriana’s college sorority, which was then a side hustle that she worked on in her parents’ basement  Getting the business “on sale” by hiring friends to help her with her website and create video content – and why she wouldn’t change those first steps even 10 years later “Baby stepping” her way into working at her business full-time and only growing when it was necessary, hiring her first employees carefully and strategically Allowing all the imperfect moments to be seen on their social media accounts and the impact this had on the Little Words Project community How to find the right people who can give you confidence in your business and help champion your brand, plus the importance of putting yourself out there   LINKS/RESOURCES MENTIONED: Join the Little Words Project community and shop their bestselling jewelry. Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.

    36min
  3. 1 DE FEV.

    How Sabena Suri Co-Founded BOXFOX Without Venture Capital

    Slow and steady is the BEST way to build a business, laying the foundation brick-by-brick.  Sabena Suri is the co-founder and board member of BOXFOX, an ecommerce gifting destination, curating elevated, thematic boxes for all occasions. The company is tremendously successful, and yet, Sabena and her co-founders never raised capital. Instead, they learned to wear lots of hats and built their business slowly with no outside forces dictating the direction. After 8 years, Sabena made a bold and unconventional decision to pivot and step down from BOXFOX, realizing her “zone of genius” is actually in establishing the foundations for a new business from scratch. Today, Sabena takes us on her fascinating career journey: her early experiences, what it was like to grow BOXFOX with friends, and the work she’s done since. She shells out great advice for fellow entrepreneurs, from the importance of being open, to knowing when it’s time for something new.   IN THIS EPISODE: Sabena’s early work experience writing for CNET and working as an associate at Ogilvy and Mather, where she became fast friends with one of her future co-founders The benefit of focusing on problems instead of products and the birth of BOXFOX, a curated platform for gifting Sabena’s advice for deciding whether to start a company with a co-founder, plus things to consider, from your vision and commitment, to the skills you each have Why BOXFOX decided to not raise capital (an unconventional decision!) – and advice for entrepreneurs going that route Leaving a thriving company in order to pivot, pursue personal growth, and find more opportunities that enable you to use your “zone of genius”   LINKS/RESOURCES MENTIONED: Check out BOXFOX’s elevated gifting options on their website. Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.

    27min

Sobre

Career Memos is your weekly dose of direct, no-nonsense career advice from your host, Sarina Virk Torrendell, founder of withSarina Career Coaching. From human rights activist to leading some of the hottest initiatives at companies like Postmates and Apple, Sarina shares tangible tips and strategies from over 12 years of experience as a career pivoter, business builder, and generalist extraordinaire. From networking to negotiating, to building your solo business, and so much more, you’ll learn the key elements you need to build a successful career. So hit play! It’s time to make things happen.

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