Respecting the Beer

McFleshman's Brewing Co
Respecting the Beer

Explore the science, history, and art of beer with brewer Bobby Fleshman and drinker Gary Arndt in 30 minutes or less. In our first few episodes, we cover the origins of McFleshman's brewery and it's lead brewer, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Alison McCoy decided to start a brewery with a different type of experience. Thus McFleshman's was born! Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer's taste, homebrewing, starting a brewery, why beer get's skunked, the origins of hops, the business of brewing, Benedictine Monk's effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, and much more.

  1. 28 OCT

    This is Your Brain on Beer w/ MysterE's Mysteries

    Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom. Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS- PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer EMAIL Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 MysterE... Part 2! 00:13 The Psychology of Overconfidence in Beer Tasting 01:09 The Concept of Just Noticeable Difference 02:41 The Influence of Price and Scarcity on Consumer Choice 05:36 The Nightclub Effect: Exclusivity in Beer Culture 07:03 The Evolution of Brand Loyalty in the Beer Industry 08:35 Parallels Between Beer and Music 09:07 Reflecting on the Fest Beer Experience 09:35 The Digital Age VS Real-Life Experiences 11:05 The Magic of Contextual Experiences 13:24 Psychological Insights for Beer Marketing 15:55 Building a Community-Centric Brew Pub at McFleshman's 18:06 Innovative Design and Psychology in Action: The Lemming Effect 19:34 The Stairs Were Gary's Idea -- CREDITS Hosts: Bobby Fleshman Allison McCoy-Fleshman Gary Ardnt Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co

    20 min

About

Explore the science, history, and art of beer with brewer Bobby Fleshman and drinker Gary Arndt in 30 minutes or less. In our first few episodes, we cover the origins of McFleshman's brewery and it's lead brewer, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Alison McCoy decided to start a brewery with a different type of experience. Thus McFleshman's was born! Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer's taste, homebrewing, starting a brewery, why beer get's skunked, the origins of hops, the business of brewing, Benedictine Monk's effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, and much more.

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