Danny Gardner - THE INTERSECTION OF SOCIAL LISTENING, ANALYTICS AND AI

In this season of the Day One podcast – Insights Room 101, our hosts are Hannah Mann and Abigail Stuart, founders of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Danny Gardner, head of social media insights and analytics at Haleon, formerly GSK Consumer Health. He specialises in applied analytics, advanced social listening, and data science. He loves data so much his friends call him Data Danny. Danny joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Danny describes are: the ‘sample size matters’ debate, the fear that AI will take our market research jobs, and the idea that social listening can replace traditional market research. Danny provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.