How the founders of Kona Bikes saved their company

It’s been said that Kona is 'The Smallest Biggest Bike Company in the World'. They’re best known as the quintessential North Shore bike brand, yet their global head office is just down over the border in Ferndale, Washington.

The quirky company stood out with outrageous bike model names such as the Stinky Dee-Lux, Sex One, Sex Too, and, Jackshit, which placed them well and truly as the "alternative" bicycle company.

The business was founded by Dan Gerhard, Jacob Heilbron in Vancouver, BC along with mtb hall of famer Joe Murray as their designer.

With a rich history of iconic bikes and factory race teams, it was all overshadowed by the recent events of their former owners, Kent Outdoors, who were responsible for running Kona into the ground (my words, not theirs) before the original founders bought the company back last month. 

Only a few weeks after Dan and Jake bought the company back, I spoke to Jake about Kona’s founding story that dates back to 36yrs ago in 1988, the sale of the business to a private equity-backed company, and what happened that led them to buying Kona back. 

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