OverDog: Dog Daycare & Boarding Business Tips Fernando Camacho

It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand the different segments of the audience and then tailor your content for each. The same marketing will not work for all types of people and if you don’t take this into account in the beginning, your efforts will fall flat. Today we’ll go over the 5 level of public awareness and what kind of marketing you need to do in order to reach each one....

Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good parts, while learning how to minimize and improve the challenges. In this episode we’ll explore some of the top pros and cons of working in a pet business and how you can take those and then make the good even better and the bad much less stressful.

They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connection between you and your customers. In this episode we'll explore a number of ways you can inject some of your personality into your business, as well as finding ways to learn more about your customers so you can build a strong emotional bond.

In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important business strategies, improve their mindset, make some new friends and relax a bit. And it was AWESOME!In this episode Fern sits down with Allison Jacobs and Kristen Perrus (from Scouts Honor) at the end of the event to reflect on some of the big take-aways and aha moments that we experienced during the retreat.

If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerings- you need to set the stage for all that to happen. If you do, your success is inevitable. If you don’t, you end up spinning your wheels and going no where. Today Fern gives you 7 things you can do today to prepare you business for the future. These will help better understand where you want to go and exactly how you can get there.&...

Training continues to be a great service and revenue stream for dog daycare businesses but many struggle with how to structure the training programs to be both valuable to customers and good revenue sources for the business. Fern brings on Max Belenitsky of LECA Academy to share how they created their training program, which has a learning curriculum that sets the dogs up for success, while also keeping the humans very engaged.