29 min
Remember That Song? Music and Memory So Curious!
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- Ciência
We all have memories closely tied to music in our life - but why are those connections so strong?
In today's episode of So Curious, Bey and Kirsten look to get to the bottom of this question. First, the two sit down with memory expert Dr. Andrew Budson to learn how memory works in the brain, and the many ways music interacts with that. Then, they speak with head of Northern Illinois University's Marketing program, Dr. Vijaykumar Krishnan Palghat, to learn about sonic logos and the surprising ways music and sound is used in the world of branding. From music as treatment for Alzheimer's disease, to why we can all sing the Nokia ringtone long after the brand disapeared, we're digging deep into why music makes us remember.
Links for Today's Episode:
Learn more about Dr. Andrew Budson, and check out his new book, Why We Forget and How to Remember Better: The Science Behind MemoryCheck out this CBS Sunday Morning feature on Glenn Campbell's final tour, where he was performing late into his battle with Alzheimer's disease.Learn more about Dr. Vijay Krishnan and his sonic branding researchCheck out the full clip of Indian Classical violin used in the episode.
We all have memories closely tied to music in our life - but why are those connections so strong?
In today's episode of So Curious, Bey and Kirsten look to get to the bottom of this question. First, the two sit down with memory expert Dr. Andrew Budson to learn how memory works in the brain, and the many ways music interacts with that. Then, they speak with head of Northern Illinois University's Marketing program, Dr. Vijaykumar Krishnan Palghat, to learn about sonic logos and the surprising ways music and sound is used in the world of branding. From music as treatment for Alzheimer's disease, to why we can all sing the Nokia ringtone long after the brand disapeared, we're digging deep into why music makes us remember.
Links for Today's Episode:
Learn more about Dr. Andrew Budson, and check out his new book, Why We Forget and How to Remember Better: The Science Behind MemoryCheck out this CBS Sunday Morning feature on Glenn Campbell's final tour, where he was performing late into his battle with Alzheimer's disease.Learn more about Dr. Vijay Krishnan and his sonic branding researchCheck out the full clip of Indian Classical violin used in the episode.
29 min